Fitting UX into projects
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Transcript of Fitting UX into projects
Fitting UX into projects
@davidmead
For me UX...
...isn’t just:
● Wireframes● Coding● PDFs● Spreadsheets● Analytics● Ethnographic Studies● User Testing● Blank Stares● Sketching● Post It Notes● Observation
● Mental Models● Journey Maps● Being Wrong● Devices● Context● a11y● Content● Design Systems● Being Right● Card Sorts● Interviews
It’s championing FOR the person's experience
/wädərˌfôl/a cascade of water falling from a height, formed when a river or
stream flows over a precipice or steep incline
Requirements
Design
Implement
QA / Test
Maintenance
UX
Business Case
With a national product launch, based on the States already active, can we “deflect” a percentage of phones calls our site generates.
This would reduce the amount of customer service representatives we have to employ & train for the launch by 9%.
Business Case
● Analyzed all call reasons, not just online-related, regarding the productAnalytics + Context
● Mapped out complete product experience, from sign-up to final discount and device returnJourney Maps
● Created list of online measures to “deflect” callsSketching + Wireframes
$4.7MProjected savings = 9%
Actual generated savings = 14%
Requirements
Design
Implement
QA / Test
Maintenance
UX Business Case
UX
/ˈajəl/able to move quickly and easily
UX
Design
Build
Test
Sprint Planning
Sprint Planning
With an existing product we had 6 sprints to improve the functionality and implement a new design.
Planning & Sprints
● Reach out to existing users, as well as CSRs. Capture friction points.Context + Interviews
● How are people using it now?Analytics + Observation
● Collaborate with developers.Sketching + Wireframes
● Work from a single source.Sketch + InVision + Slack
UX
Design
Build
Test
UX
UXSprint Planning
UX
us·er ex·pe·ri·encethe overall experience of a
person using a product such as a website or computer application, especially in terms of how easy
or pleasing it is to use.
http://semanticstudios.com/user_experience_design/
As we’re messy, so is “User Experience”.
Thank you
● https://upload.wikimedia.org/wikipedia/commons/f/f5/Elakala_waterfall_1_-_West_Virginia_-_ForestWander.jpg● https://commons.wikimedia.org/wiki/File:Mansoor_Ahmed_photos_of_Team_USA_basketball_at_London_2012_Olympics.jpg●