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First Mate Case Study - a project for RMIT Student Services
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FIRST MATE
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A case study for RMIT Student Services. The objective was to create awareness about the Student Services section. The audience was graduating students and we were to remind them that they are not alone in their graduation concerns, and there are services there to help them, we are all in the same boat.
Transcript of First Mate Case Study - a project for RMIT Student Services
FIRST MATE
We are Refill.
Our team prides itself on creating a community with shared ideas.
We strive to create campaigns that have longevity and the ability to continue to grow.
We are Refill.We are Jack, Hayley, Daisy and Blake.
The Problem
• Lack of awareness
• Feeling of being alone in graduation concerns
• Idea that seeing a counselor makes the concern ‘real’
Objectives.
• To create a community of graduating students who know they are not alone in their concerns
• To create awareness about Career Development and Employment Services
• To establish the idea that graduating students can talk about their concerns
Target Audience.
• 20-24 year olds graduates
• Digital natives
• Overwhelming stress about life after uni
FIRST MATE
Video.
Results.
• Nearly 100 Facebook ‘likes’ in 4 days
• Active users with multiple posts
• The counselors were on board and very intrigued to continue to help this project grow
• Engagement with bag tags
Further ideas.
The App
Further ideas.
Ahoy!
