FIRMday Birmingham The firm's talent acquisition capability study 2016
#FIRMday London 28/04/16 - reed.co.uk 'Revealed - more of what your candidates really want'
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Transcript of #FIRMday London 28/04/16 - reed.co.uk 'Revealed - more of what your candidates really want'
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What do your target
@reedcouk
candidates really want?
Neil MillettMarketing Exec
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1960
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1995
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Today
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Theresearchn=2,208
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Starting your search
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50%go to a job board first
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12%recruitment
11%
consultancycompany
website9% 7%
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to find a new jobAll the things you do
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Job sit
e
Compa
ny web
site
Recruit
ment a
gency
Searc
h eng
ine
Job Cen
tre Plu
s
Newspa
per
Frien
ds, co
ntacts
Profes
siona
l netw
ork
Socia
l netw
ork
Careers
Advice
Servi
ce
Trade
mag
azine
Other
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takes over your lifeLooking for your next job
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38%
33%47% When I getget home from work
When I wake up
Before I goto sleep
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39% 56%88%Mobile &
devicesDesktop Laptop
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56% of mobile users apply usingmobile apps
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The #1 candidateconcern is salary
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1. Salary & Benefits
3. Day-to-day responsibilities
2. Convenience to you
4. Learning & development5. Career progression6. Reputation & culture
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67% More likely to applywhen a salary is displayed
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1. Convenience to you
3. Day-to-day responsibilities
2. Salary & benefits
Up to £20k
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1. Salary & benefits
3. Convenience to you 2. Day-to-day responsibilities
£20-50k
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1. Salary & benefits
3. Culture of the organisation
2. Day-to-day responsibilities
£50k+
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Managing great expectations
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expect confirmation of application
expect confirmation within 24 hours
only91%
70%
14%always receive confirmation
15%hardly ever or neverreceive confirmation
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expect to be informed of an unsuccessful application
81%
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NO CONTACTin 5 days in 14 days
assume they’ve been unsuccessful
26% 90%
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How long should the hiringprocess take?
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week 1 week 2 week 3 week 4application
78%expect to be at
interview within a fortnight
70%expect to be offered a job within three
weeks
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week 1 week 2 week 3 week 4application
83%expect to be at
interview within a fortnight
Retail, Marketing
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week 1 week 2 week 3 week 4application
85%expect to be at
interview within a fortnight
IT, Hospitality
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week 1 week 2 week 3 week 4application
90%expect to be at
interview within a fortnight
Accountancy
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customer service channelRecruitment as a
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4 out of 5A ‘poor’ hiring experience leaves
candidates with a negative view of your
brand
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Won’t apply for future vacancies
Less likely to use an organisation's products or services again
Will share negative experience with friends and family
25%
30%
26%
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Dream job
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If you could work for any organisation, what would it
be?
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#1
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#2
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#3
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#4
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#5
Myself
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6. John Lewis7. Microsoft8. BBC9. Royal Mail10. British Airways
NEW ENTRY
NEW ENTRY
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66% of us would take a pay cut to work for our dream
employer
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If you could work for any business leader, thinker or entrepreneur, who would you most like to work for?
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If you could work for any organisation, what would it
be?#1
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SUGAR GATES JOBS
#2 #3 #4
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5. MARK ZUCKERBERG6. PETER JONES 7. ELON MUSK8. TIM COOK9. JAMES DYSON10. WARREN BUFFETT
NEW ENTRY
NEW ENTRY
NEW ENTRY
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1. Reach the right candidates
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2. Show them what you’ve got
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3. Treat them like customers
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4. Hire the right talent(Before your competitors do)
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Thanks
@reedcouk