Adam, Max, Olivia and Ashleigh FIRE MEDIA

Originally Swift Media

Why we changed?

What the name ‘Fire’ represents

De Chernatony and McDonald (2003, pp.112-113)

WHY FIRE MEDIA?

Original Logo for Swift Enterprises

Why we left it – typography, iconography

The Fire Logos

LOGO

The Blog

Weekly meetingsTwice a week

Team member roles

HOW WE OPERATE

Our Blog

Original zombie idea

Why we didn’t go with itToo complicatedAlready been done

APP IDEAS

Trending app Twitter Moments

What we decided on? Trending app for Freshers Will be available for every university in the UK

APP: FRESH

Why people will like it. (Eyal, N. 2014, p.10 and Oulasvirta, A. et al. 2012, pp.105 - 114)

Why we have done it.

Who our target audience is.

‘FRESH’ APP

INTERFACE IDEAS

Why we chose Blockbuster

Old slogan ‘Wow What a Difference!

What we intend to do with it Take it online, compete with Netflix

REBRAND OF BLOCKBUSTER

Different media websites Get idea of logos, colour palettes etc. How to attract attention (Social media, adverts, etc.) The importance of Brands.

Researched Blockbuster Taglines etc.

THE RESEARCH WE DID

THE END.