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Harnessing the power of social media IN THE FIRE SERVICE
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Transcript of Harnessing the power of social media IN THE FIRE SERVICE
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HARNESSING THE POWER OF SOCIAL MEDIA IN THE FIRE SERVICE
Martha Murphy, Office of the Fire MarshalOAFC Conference April 30, 2011
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What is Social Media?
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What’s The Point?
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The Point is …
Connecting
Sharing
Participating
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What do these mean?
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Facebook & LinkedIn
Manage events Posts
Photos Links News, articles
Professional profile
Resume Work connections
Online rolodex Career builder Networking
Facebook LinkedIn
FriendsFansLikes
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Twitter Messaging service known as
microblogging …Communicate in 140 characters or less
Promotions, events Most importantly
Start a conversation … what are you doing? Create a voice – be an expert Gain followers
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Blogs
User-centered website Prove yourself expert in your
field Post video, podcasts, photos Feed to twitter Subscribe via RSS Find Blogs – Google Blog Search
Blogger and WordPress
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YouTube & Flickr
Post user-generated videos
Mainstream media
Public relations Enhances Blog,
Twitter feed
Profile Friends Groups
(firefighter) Stream to website Share photos
Event Photos
YouTube – Videos Flickr - Photos
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RSS & Podcasts
Really Simple Syndication
No need to check for site updates
Subscribe to many sites
Syndicate to Blog, Twitter, Facebook
Digital media files – audio or video
Subscribe to podcasts via RSS
Listen/view on computer or MP3 player
RSS Feeds Podcasts
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Tools Used by Fire Service
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Facebook Fire departments, Fire associations,
Government Community outreach
Emergency preparedness News, events, fundraisers Recruitment
NFPA, FEMA, Brampton, Burlington, Toronto, Niagara Falls, Belleville
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Examples of Facebook
NFPA
Brampton Fire
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Twitter Short posts 140 characters
Fire Department – emergency response, fire incidents, public safety messages, promo events
Citizens – emergency, disaster, fire, community Searchtwitter.com – search on hashtags Re-tweeting Tweetdeck Twitterfeed Twitpic
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Examples of Twitter
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YouTube Post fire department content – PSA’s,
safety messages, recruiting, events View videos by media, citizens on a local
incident Search channels – Barrie Fire, NFPA,
FEMA Search “your town” + fire .. Citizens may
have taken video Add to official website, blog, Facebook
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Examples of YouTube
Barrie Fire Channel
FEMA Channel
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RSS “Subscribing” to content via RSS
Fire Dept. can add RSS link to official website, Blog, Twitter, Facebook, YouTube …
Podcasts – NFPA, FEMA, FireChief, Firehouse Syndicated via RSS Content “pushed to you”
Podcast
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Sites to Subscribe via RSS
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Share Link
http://www.getprepared.gc.ca/
Share Link
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Layers of Presence & Accessibility
Belleville Fire & Emergency Services Website
Facebook Logo
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Layers of Presence & Accessibility
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Layers of Presence & Accessibility
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Considerations with these tools …
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Evaluate your message
What are you trying to accomplish?
What message are you conveying?
Who will maintain information?
How will you measure success?
Choose tool to match message!
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Keys to ConsiderKeys Points …
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Guidelines, Permissions, Policies
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Promotion
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Risks / Barriers of Use
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Leap of Faith … Just Try It !
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Social Media Assignment1. SearchTwitter
http://search.twitter.com/ use #tags – #tsunami ,#leafs , #yourcity (#Petrolia)
2. Facebook – set up an account www.facebook.com … be a friend to Brampton, Burlington, Niagara, Belleville Fire, NFPA, FEMA …follow their posts …comment back!
3. YouTube – search for fires in your community – what are citizens posting? Check out channels – CTV, Barrie Fire, NFPA
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Resources
Add to Your Social Media Network:
Barrie Fire
Belleville Fire
Brampton Fire
Burlington Fire
Niagara Falls
Toronto Fire
Fire Chat – OFM Social Media links http://www.ofm.gov.on.ca/en/Library/fire%20news/Social%20Media.asp
Social Media & Fire Service Part I-III Ontario Fire Service Messenger by Martha Murphy
Sticks & Stones by Larry Weber Brampton Fire - Phillip Shuster
www.brampton.ca Charlotte Fire Dept –Mark Basnight
http://markbasnightcfdpio.blogspot.com/