March 3, 2015

Finding Your Value in Mobile

Brett Sandusky, Product Director

Why mobile?

“88% of consumer mobile time is spent in apps” - Comscore

Source: Interactive Advertising Bureau (IAB)

Why mobile?

iOS Apps Generated More Revenue Than Hollywood Movies Last Year

Source: readwrite.com

What is Mag+?

Mag+ is a platform

• InDesign-based creation tool

• Production Tool for issue set up

• Reviewer for preview on device

• Web-based Publish tool

• iOS and Android output

Source: inewsdesign.com

Mag+ is robust

• Create

• Distribute

• Engage

• Monitor

• Monetize

Source: magplus.com

Mag+ is diverse

• Magazines

• Annual & financial reports

• Sales materials

• Marketing

• Branded content

• Guides & brochures

• Catalogs & ecommerce

• Internal communications

• Universities

• Agencies

• Museums

• Education

• Sports

• EntertainmentSources: magplus.com, inewsdesign.com

Mag+ is flexible

• White-label apps for simplicity • SDK for custom app builds• Mag+ Studios for end-to-end

solution

Sources: magplus.com, appleinsider.com

Mag+ is dynamic

• Founded in 2009

• Launched in 2010 along with iPad

• 60 people in NYC and Stockholm

• Over 4,400 apps created with Mag+

• 1,900+ brands using Mag+ in over 80 countries

• 23.01 million app downloads to date

Sources: Liang Wang, wikipedia.org

Mag+ is powerful

• Third party analytics tools built in

• Subscription API

• User segmentation & sign in

• eCommerce enablement

• Push

• Public or private distribution

Source: magplus.com

How Does Mag+ Deliver Value?

Expand Your Reach

• More distribution channels

• More impressions

• Higher market share

Source: flurry.com

Boost User Engagement

• Consumption on handheld devices

• Interactive content & rich media

• Networked apps part of larger ecosystem

• Not mobile ads; real content products

Source: businessinsider.com

Increase Your ROI

• Significant reduction in development cost

• Rapid & efficient

• Scalable from day one

Pricing

Information available at magplus.com/pricing

Thank you!