Mobile ux finding your center
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Transcript of Mobile ux finding your center
The Business of IT®
www.parivedasolutions.com
Mobile UX: Finding Your Center
Dipesh Patel, Principal
Ansley Galjour, Manager
Copyright ©
Pariveda Solutions, Inc. 2012
Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
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10 local markets, over 300 consultants
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62
98
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32
19 3
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Key Facts
► Over 85% repeat and referral client
base
► Over 90% employee retention rate
► Average project duration ~ 5 months
► Average team size 4.5 consultants
► 80% of clients have $0.5B – $3.5B
USD revenue
► Services Mix
• 30% Advisory Services
• 70% Application Development and
Integration
- Custom Development including
Mobile
- Portal and Enterprise Content
Management
- CRM and SFA
- Business Intelligence and Analytics
• 50% Non Microsoft / 50% Microsoft
Pariveda Solutions is an IT consulting company with an office in DC – our mission, “to
develop, manage, and apply talent for the benefit of our clients”
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Local DC Leadership
Dipesh Patel, Principal
Ansley Galjour, Manager
Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
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Pariveda has taken a proactive stance and developed key capabilities in the mobility space to
address the growing demand
► National mobility team • This team is responsible for building out key capabilities in the mobility space including training and serving as
SMEs to project teams working on mobile engagements
► The team is broken into sub-teams currently focusing on the following areas: • Strategy – Product / Market Awareness
• Android
• iPhone / iPad
• Cross Platform Frameworks
• HTML 5 / Mobile Web
Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
► Pariveda Reference
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Mobile Strategy
•Use Cases
•Development Strategy / Platform
•Physical Architecture
•Policy
•Device Management
•Support
•Scope Devices/OS
Proof of Concept (POC)
•Develop reference application for key technical use cases
•Target multiple platforms
•Build reference architecture
Development/Implementation
•Define functional scope of application
•Design wireframes and templates
•Test for functionality and load capabilities
•Deploy to enterprise
► In 2010, we saw many clients wanting to immediately jump into POC mode
► In early 2011, clients thought they were ready to enter full-development mode
► Late 2011, many clients are taking a step back and wanting to develop an enterprise mobility strategy prior to POC
or Development phases
Being successful is about more than just creating an app
Is your mobile solution THE product or an avenue for you to interact with customers?
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OR
Channel vs. Product Apps
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Channel Product
Discovery
• Other channels (Web,
Media, IVR, CSR, etc.)
• Word of mouth
• Ratings
• App stores
UX Expectations • High • Higher
Revenue Stream • One of many • One of one
Examples
• Banking app
• Travel app
• Games
• Mobile only apps
Channel mobile apps are one of many options your customers have to interact with you
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Product mobile apps are THE way to interact with you
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Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
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Options for Mobile Development
► Native Development
► Mobile Web App
For the mobile application creator, there are options to getting your app to devices
► Cross-Platform Frameworks
The appearance is quite human
like, but the familiarity is
negative. This is the uncanny
valley” - Japanese Researcher Masahiro Mori
Table of Contents
► Pariveda Overview
► Pariveda Mobile Capabilities
► Channel vs. Product
► Mobile Application Options
► Evolution of Cross-Platform
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Evolution of Cross-Platform Development
Desktop Application – Mac vs. Windows vs. Unix
Web Applications (Browsers) – IE vs. Firefox
Mobile Applications –
iOS vs. Android vs. Windows Phone
Evolution of Cross-Platform Mobile Development
2009
2010/2011
2012
Considerations for Cross-Platform Mobile Development
Pros Cons
General
• Single application to maintain
• Focus on base code engine and
logic
• Can build out feature set easily
• Each additional platform does not
require much additional effort
• Application Store Listing
• Multiple Platform Choices
• Uncanny Valley
• HTML views create a web app in
disguise
• Requires expertise in particular
Cross Platform framework of choice
• Restricted feature set
• Must wait for the framework to add
new features instead of being able to
use it as soon as the Company
releases it
• Some frameworks support native
Android controls/navigation
• Least path of resistance for
Android
• Frameworks aren’t fully latched on to
Windows Phone
• Biggest path of resistance for iOS
The User Experience Balance
Channel
Product