Finding Your Business on Social Media
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Finding Your Business on Social Media
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Transcript of Finding Your Business on Social Media
Finding Your Business on Social Media
Table of Contents
3 Facebook6Twitter
Instagram9
12Snapchat
Pinterest15
Most people and companies can’t be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.
-Scott Levy | Author, CEO and Founder of Fuel Online
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If you’re a business owner that hasn’t embraced social media as a major component of your success strategy, it’s time to hop on
board.
The world of social media can be intimidating and one question quickly leads to another. Who is your market? Is that market online?
Which social media should you use?
This book will take you through the necessary steps to find those answers. It’s time to find your business on social media.
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Who should be on Facebook...
IndustriesThese days, everyone should be on Facebook. It is becoming almost as required as having a website.
Best used for connecting audiences ages 25-55
Pros | ConsLargest online social network
Ability to target posts and ads
Build long term relationships
Provides insights on posts
Must pay to get post to most followers
Time consuming and must update
Everyone is on Facebook
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The BasicsThink of it as your “social home”, a place where your information lives and customers can reach out to you, post to you, and get a response in real time.
Don’t use Facebook as a tool to constantly push your product or service. Use it to connect with cus-tomers and present your brand online.
Use your brand personaility as your driv-ing voice to communicate with your fans.
Having more followers is not better than having an engaged community.
Pro TipsPosts with images and videos perform high-er than those without.
Give behind the scenes access to your business and employees at work.
Ask questions.
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Who should be on Twitter...Industries
Businesses with active/ social customers
Best used for connecting with audiences ages 18-29ex. Adventure brands, Fastfood
Best used for connecting with information driven marketsex. Magazines, blog
Pros | ConsTwitter trolls/ negative comments
“Twitter Accidents” (employee error, offensive tweet)
Lots of clutter
Instant connectivity
Connecting with customers
Providing content to customers
Present your company as a thought leader
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The BasicsPost must be 140 characters or less
Hashtags (#) are used for connecting/sparking two-way conversations (use sparingly)
Retweet to share thoughts from others
Pro TipsProvide useful content on your industry or product
Use services like Hootsuite to schedule posts
Join conversations if you can genuinely pro-
vide insight
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Who should be on Instagram...
IndustriesInstagram works best for business that have visual products or locations.
Industries that have done well arefast food, retail, architecture, and cosmetics.
Pros | ConsShow users how to use your product
Showcase new products
Hashtags allow a wider reach for your content
Instagram users are 58 times more likely to engage
Can only upload content on a mobile device
Difficult to keep followers engaged
Have to catch the consumers’ eye in order to keep them from scrolling past your post
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The BasicsContent on Instagram encompasses stories, reactions, and experiences.
Instagram content is far more universal than on other social media platforms.
Capture the attention of users with photos and short video clips.
Engage with your followers and follow them back.
Tell your brand’s story.
Make sure your content is transparent.
Pro TipsDon’t drown your posts in hashtags
The best time to post is between 2:00pm- 5:00pm
Generate a posting schedule
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SNAPCHAT
Who should be on Snapchat...
IndustriesBusinesses that already have a significant following on other platforms.
Best for connecting with young, social audiences.ex. movie, music, fast food, and sports merchandise industries
Less pressure because content isn’t permanent
Instant metrics via screen shots and views
Shows your brand behind the scenes
Consumer co-creation
Content doesn’t last long
Consumers can easily hide stories without viewing them
Hard for consumers to discover a company on Snapchat
Pros | Cons
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The BasicsTake short videos and pictures to post to your story for followers to watch.
Connect your consumers with your compa-ny & employees.
Give viewers a preview of new products.
Snap content worth watching.
Pro TipsEntertain your followers.
Deals that disappear- reward those who are following you by giving them coupons to screen shot.
Ask for feedback on current or future product.
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Who should be on Pinterest...
IndustriesSmaller boutiques looking for a larger following
ex. hotels and fashion retail brands
Best for businesses with a female audience
Visually appealing
Content is easily shared and duplicated to more and more people
Straight forward and user friendly
Attracts a very specific audience
Not as social as other media- not as much interaction between individuals
A lot of clutter
Pros | Cons
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The BasicsPin merchandise and interactive photos for viewers.
Follow people with interests in your field of work.
Make your profile simple and visually appealing/organized.
Use promoted pins to increase reach.
Pro TipsBuild relationships with consumers that are active on your page.
Engage with commenters for an interactive and friendly atmosphere.
Title your boards/photos with keywords in order for them to be easily discoverable by users.
Base what you post on seasons and times of year to appear up to date and fresh.
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Creating an account for your business is free, however promoting your account is where the costs come in.
Two ways of paying for ads on facebook, per click (CPC) and per 1,000 ad views (CPM). $0.24 CPC $0.66 CPM Data from Facebook Ads Benchmark Report From Salesforce Marketing Cloud:-100 clicks or 36,364 ad shows = $24
What about cost...
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Promoted Account Promotes the account to specific users Target users by interest, geography and gender.
Paid for per new follower $2.50 to $4.00 per Local campaign averages at $2.50 per new follower.
Promoted Trends Guaranteed placement in the “trends” section for one day Price tag: $200,000
Promoted Pins Pinterest recently improved advertising on their site. Now, small and medium sized business can promote pins at any time Pomototed pins are available on a cost-per-click basis.
Impressions: For larger companies Pinterest charges per 1,000 impressions. This is expensive, costs range from $30-$40 per 1,000 views.
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Instagram signs 6-12 month contracts with companies for their ad space. Costs vary from 350,000 to 1M per month. Facebook owned company has been slowly rolling out advertising campaigns and intends to roll out more this summer.
The native-style ad space is so valuable because the ads flow through a stream where users see photos one at a time.
Advertising with snapchat means two things. Your company can have a promotional snapchat sent to every user, and your company can have a “my story” account which will last for 24 hours.
Snapchat has a minimum cost of $750,000 to advertise with them.
Snapchat justifies this with its 100 million monthly user reach.
So know that you have a feel for what each of these sites might offer your business., you can noow take steps to get started. Each of these links will take you to more in depth tutorials on how to use the mediums you decided best fit you and your business Good luck!
Snapchat
Getting Started...
2020
Work Citedhttp://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/
source: http://www.quora.com/How-much-does-it-cost-to-advertise-on-Twitterhttp://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/
http://www.adweek.com/news/technology/snapchat-asks-brands-750000-advertise-and-wont-budge-162359http://www.entrepreneur.com/article/234570
http://www.bubblews.com/news/1059859-pros-and-cons-of-pinteresthttp://www.crimsondesigns.com/social-media/pinterest-pros-and-cons-for-a-business.php
http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/http://www.forbes.com/sites/andrewcave/2014/09/29/deals-that-disappear-could-a-snapchat-model-be-the-holy-grail-for-the-hotels-industry/
http://www.entrepreneur.com/article/232785http://www.socialmediaexaminer.com/instagram-for-business-tips/http://blanketmarketinggroup.com/should-my-business-instagram/
http://pressandupdate.com/pros-cons-using-instagram-brand/http://www.fastcompany.com/3032848/the-future-of-work/nofilter-necessary-why-any-brand-can-and-should-harness-the-power-of-inst
parkerwhite.comhttp://www.tweaktown.com/news/41924/twitter-co-founder-doesnt-give-t-instagram-numbers/index.html
http://olgabereslavskaya.com/blog/3-smm-prosto-o-slozhnomhttp://www.forbes.com/fdc/welcome_mjx.shtml
http://almostpractical.com/best-time-post-social-media/#more-1948https://smallbusiness.yahoo.com/advisor/social-media-channels-business-223554094.html
http://www.entrepreneur.com/article/230020http://www.businessnewsdaily.com/7832-social-media-for-business.html
https://www.linkedin.com/pulse/20141118182103-28964915-social-media-user-statistics-age-demographics-for-2014http://maxfusionmedia.com/pros-and-cons-of-using-facebook-for-business-marketing-and-advertising/
http://www.business2community.com/strategy/choosing-right-platform-business-pros-cons-four-major-social-media-platforms-0855689
