Finding the Sweet Spot with SEO and Social Media #SOCIALCON
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Transcript of Finding the Sweet Spot with SEO and Social Media #SOCIALCON
Finding the Sweet Spot with SEO and Social Media
Nicole BullockCDK Digital Marketing
@cuteculturechic | #SOCIALCON
Why Does SEO Matter for Social Media?
• Content that is gaining social traction will be indexed more quickly by search engines
• Keyword phrases and business names can be naturally incorporated into social media posts
• Businesses with a physical location will improve in local search, especially on mobile
@cuteculturechic | #SOCIALCON
Benefits of Integrated SEO and Social Media Strategies
• Credibility: Search engines reward quality content, and social sharing adds a level of credibility
• Visibility: Social sharing increases the visibility of a page, which can lead to links and higher rankings
@cuteculturechic | #SOCIALCON
What Makes Googlebot Happy?
Freshness: Recent, relevant, updated often
Reputation: Is your brand trustworthy?
Consistency: Do your name, address, phone number, and URL match?
Quality: Simple and clear content with a strong message
@cuteculturechic | #SOCIALCON
Google+ Still Has SEO ValueIt may be a “ghost town,” but it’s still on the map
• Google considers Google+ a “social layer”, not a social network• G+ allows more lengthy descriptions with keywords and hashtags. • You’ll get the biggest bang for your SEO buck in G+ posts of any social network• If you’re looking to have a piece of content indexed quickly, sharing on Google+ will
essentially “submit URL” to Google
@cuteculturechic | #SOCIALCON
Developing Your Search-Optimized Content Strategy
• Identify your high-level goals• Determine success metrics• Develop content with indexability in mind• Monitor your competitors• Engage with your audience• Review analytics• Readjust your strategy, as needed
@cuteculturechic | #SOCIALCON
My Content Publishing Workflow
• Keyword and Competitor Research• Create/Refresh Content and Publish• Fetch as Google in Search Console• Post Keyword-Rich Post on Google+• Share Content on Additional Social
Media Channels
@cuteculturechic | #SOCIALCON
Let’s Connect!
Nicole BullockTwitter: @cuteculturechicInstagram: cuteculturechickFacebook: /cuteculturechickLinkedIn: www.linkedin.com/in/nicolembullockEmail: [email protected]
@cuteculturechic | #SOCIALCON
www.cdkglobal.com@cdkglobal