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Sweet Spot of Engagement

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Identify Your Target Audience Industry

Geography

Title

Revenue or employee numbers

Where to they go for information? Who else owns this audience? What is their common pain? What is their common passion?

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What is Their Problem?

Pain? Passion?

So What?

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What is Your Expertise?

It’s not your product.

Unique expertise is best, but not required.

You want to become the ‘go to’ expert for your target audience.

Where are your experts?◦ Product managers, R&D team, customer

service, engineers◦ Avoid using sales people as your experts

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Find the Sweet Spot?How can your firm’s experts and knowledge help the people in your target audience

• Be better at something• Have less pain• Intensify their passion

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Takeaways1. Go through the sweet spot worksheet with

your stakeholders.

2. Choose a sweet spot to use for your audience facing mission statement (next class).

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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!