Success on FacebookTips to engage your audience and beyond

“The best posts connect to your audience in a real and genuine way.”

• Social media is a two-way (or more) conversation

• Leave marketing lingo to press releases• If you must sell, do it in a way that engages• Make use of “Events”

Be valuable• Provide solutions to problems (how to …, tips

for …)• Entertain• Motivate and inspire• Piggyback off of others

Be a curatorCollege.Alltop.com

GrownAndFlown.com

SUNY Blog

New York Times Education Blog

Feedly

News from around JCC

Be visual• Posts with photo or video receive twice the

engagement• Post big photos (1200 x 900 pixels)• Upload video right to Facebook• Allow Facebook to bring in link images (there’s

a tool for that!)

Visual tools• Pic Monkey• Canva• Free video editing software• FreeImages.com• Bing search

Be engaging

• Ask questions … specific questions• Ask your audience to comment, like or share

your posts every once in awhile• Keep the conversation going• Answer questions• Comment on and like posts from others

Be real

• Connect like a friend• Be conversational and fun• Be informal, but have a consistent tone• Offer behind-the-scenes glimpses• Thank your followers• Engage with other pages (comment, like, and

share)

Be timely

• Use Facebook analytics• Learn when your audience is engaged• Quality > Quantity• Experiment• Don’t overdo it• Consistency is key• Social media calendar

Be concise

• Shorter usually = better response• 2-3 sentences to introduce curated material• 500-1,000 words for original information

Be trendy

• Piggyback off of what is trending on Facebook, Twitter, and search engines

• National ________ Day (NationalDayCalendar.com)

• Holidays and other key days• Curation sites

Be smart

• Use Facebook analytics!• Use Likealyzer (awesome tool)• Know your audience• Determine what works best

In closing …

• Valuable posts• Visual posts• Ask-a-question posts• Behind-the-scenes posts• College news posts• Trending topic posts