Finding Link Love

How to Find True {Link} Love

Presented by Arnie Kuenn

Today’s Hashtag = #AZIMALUV

@ArnieK @VerticalMeasure @JoinAZIMA

Optimizing for Search is Critical

When someone types a keyword into the search box, there are only two possible outcomes: They will find you. They will find your competitor.

Twitter: @ArnieK @JoinAZIMA #AZIMALUV

Search Marketing Reality

Organic search traffic can be so valuable, it can sustain an entire business.

Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.


Why Invest In Search?- The #1 position

will get clicked 43% of the time!

- Natural search results receive many more clicks than paid search

- Natural search converts 30% better than paid search

- Clicks are Free

Source: Did-it, Enquiro, and Eyetools.


How Does it Work Today?

Bot or Spider


Title tag

ContentH1 tag

Bold

What Does It Look For?

Meta DescriptionAward winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.


Search Engine Results

Indented Listing

Local Listing


Proper On-Page Optimization(in order of importance for 2010)

1. Links - internal & external

2. Freshness of content & keyword usage

3. Title tag (viewed in results)

4. Image Alt text

5. H1 tag

6. Description meta tag (viewed in results)

7. URL structure

8. Page load times (Google Caffeine)


Biggest Factor is Still Inbound Links

The best links: Are from trusted sites Have proper anchor text Have varied anchor text Are from many different domains (new 2010) Determined editorially


Links: Friends with Benefits

Internal links (from content) Friends & family Associations (donations) Social Profiles

Twitter, LinkedIn, Naymz, Google, 123People, Businessweek, etc.

Clients & Suppliers Directories (but not thousands of free ones) Blogs (guest posts or your own blog)


Links: True Love

Competitive Link Research + Requests Link Recovery or Reclamation Article Placement Purchase or Rent Links Widgets or Badges (next slide) Licensing of Content or Tools (next slide) Link Worthy Content Development & Promo


Some Samples…. Widgets & Badges

Licensing of Content or Tools Research results White papers Free tools (software, mortgage calculators, flu-shot locator, maps,

etc.)


What are Bad Links?

Multiple links to same site on same page Non-relevant or spammy footer links From same pages that have PPC – porn, pills

and casino links Link farms Links pages


How Does Social Influence Links? Real-time links (Twitter & Facebook) Social news links (Digg, Reddit, Delicious) Can influence the actual rankings for your

website Provide Backlinks (but short term value) Mentions & Signals


The Best of Both – Social & Search

Build Great Content & Promote it Good for Social Media?

Is it “Link Worthy”? Can you promote it?

Examples: Lists Case Studies Comparisons Satire & Parody Interviews Polls & Surveys Videos Contests (detailed example, next) Promote it using social media!!!


Example: Run Contests!

Bridal Contest Answer 3 questions:

Your engagement story Your wedding day theme plan What is special about your wedding

that you shall win this free sponsorship?

Facebook Ad Increased followers on Twitter

through regular tweets


Big Companies Too!

Major hotel chain has us working many different promotions Attend a Motor Sports event, get a discount Visit Disney, get a discount Attend LPGA event, get a discount Go to a Little League Baseball game, get a

discount Multi-night stay, get Double Rewards Multi-night stay, get $50 Gift Card


Even Internet Marketing Companies!

Boost Your Juice $5,000 Grand Prize and $1,000 for 2nd Place Submit essay telling us why they should win Chose finalists and had the public vote on it

Promoted via Twitter, FB, PR & Blogger Outreach Own first 14 results on Google for “boost your

juice” (branding) Over 2,000 visitors to just the contest page Links from more than 50 different sites Current “Ode to SEO” through Feb 19th.


Other Examples of Using Content

Video Interview Series (#4 “Internet Experts”) Watch Jeramie McPeek for some great ideas

Videos on SEO Tips (#5 “SEO Videos”)

Post on 50 Blog Topics (#3 “Corporate Blog Topics”)

Image Posts (car crashes, tattoo, parrot flower)


Link-Worthy Content Process

Source: SEOMoz


Have a Corporate Blog

24% of our page views come from our blog posts (~4,000 per month)

We make 2 new posts per week

Gives us a vehicle to post new link worthy content

Keeps the search engines coming back

Internal linking


And Remember….


Q & A

Contact Patty [email protected]

602-314-3467 (direct)www.VerticalMeasures.com

Finding Link Love

Technology

Transcript of Finding Link Love