Finding a job using social media

34
Finding a job using social media Tuesday 20 December 2011

description

I used this deck at the end of 2011 in a workshop to illustrate how you can use social media to find work.

Transcript of Finding a job using social media

Page 1: Finding a job using social media

Finding a job using social media

Tuesday 20 December 2011

Page 2: Finding a job using social media

Today’s workshop

WiFi: BTBusinessHub-573: 8267301519

IFNET: socialmedia Break: 10.45 End: 12.30 Link to slide deck will be emailed Facilities Fire exit Name plates Feedback form

Page 3: Finding a job using social media
Page 4: Finding a job using social media

Getting jobs via social media (US)

18,500,000

10,200,000

8,000,000

Page 5: Finding a job using social media

“Search and be found.”

Page 6: Finding a job using social media
Page 7: Finding a job using social media
Page 8: Finding a job using social media
Page 9: Finding a job using social media
Page 10: Finding a job using social media
Page 11: Finding a job using social media

Benefits of using social media to find a job

• Reach large numbers of people• Get others to market you and your skills• Remove the gatekeeper• Find jobs that aren’t advertised• Quick and efficient communication• Your content is always up to date• Demonstrate as well as display your skills• You can make yourself stand out from the crowd• Create your own personal brand

    

Page 12: Finding a job using social media

How to use Facebook?

1. Add professional info into About Me2. List current and past employers3. Link to all your other profiles/blogs/websites4. Check your privacy settings5. Set your vanity URL6. Build your professional network7. Use Lists to separate friends/family/business8. Ask your friends and family to spread word9. Post Notes – Profile/Notes/Write a note10.Like Pages of companies you want to work for

    

Page 13: Finding a job using social media
Page 15: Finding a job using social media

+¿

Page 16: Finding a job using social media

Why use LinkedIn?• Online CV• Helps you build your network• Raise your profile and develop personal brand

How to use LinkedIn• Optimise your profile• Obtain recommendations• Use Find a job• Use Advanced Search• Join LinkedIn Groups• Use LinkedIn Answers

Page 17: Finding a job using social media

Sign up at www.linkedin.com Complete your profile:

• Profile pic, title, summary, experience, education, recommendations, URL, skills

Import existing connections Check Colleagues, Classmates and People You

May Know

Setting up

Page 18: Finding a job using social media

Optimise profile with keyword/s:

1. Headline2. Current work experience3. Past work experience4. Websites5. Summary6. Specialities7. Skills8. Unique personal URL

“Be found”

Page 19: Finding a job using social media

Focus on Groups related to your sector

See Groups You May Like

Get noticed by adding value to discussions

Set the frequency of Group digest emails

Using Groups

Page 20: Finding a job using social media

Using Answers

Identify categories of expertise

Ask and answer at least one question a week

Connect with experts and those whose questions you answer

Answer in depth questions via email/blog

Page 21: Finding a job using social media

140

Page 22: Finding a job using social media
Page 23: Finding a job using social media

Understand

Tweets Followers Following/Friends Retweets (RT) Mentions/@ Messages Direct Messages (DMs) Hashtags # Lists Favorites Trending

See Glossary for more info

Page 24: Finding a job using social media

Optimal setup

Add name Add location URL…that works Twitter name State your skills/looking for work in Bio Professional human photo Customised background Make yourself memorable!

    

Page 25: Finding a job using social media

How to use Twitter to find work

1. Follow companies you want to work for2. Engage with social influencers3. Use Advanced Search to find vacancies4. Download Tweet Deck and setup columns5. Network with industry professionals6. Follow local lists:

• Cheltenham tweeters (from @intranetfuture) and 2• Glosbiz (from @glosjobs) and 2, 3, 4

    

Page 29: Finding a job using social media

Why use Google+?• Target your jobs search using Circles• Video interviews using Hangouts• Add Google+ Pages to your Circles

Why use YouTube?• Make yourself stand out• Easily shared• Employees get to see the real ‘you’

Page 30: Finding a job using social media

Example of video CV

Page 31: Finding a job using social media

Tools

• TweetDeck• Tweet Spinner• Bitly• Buffer• Facebook Search• LinkedIn Search• Twitter Search• Social Mention• Google Alerts

Page 32: Finding a job using social media

HomeworkGeneral• Check out Can Facebook get you a job?• Download Tweet Deck and setup columns• Optimise profiles and check privacy settingsFacebook• Set up Lists• Post notesTwitter• Follow companies you’d like to work for• NetworkLinkedIn• Search jobs regularly• Get involved in Groups/Answers

Page 33: Finding a job using social media

Questions?

Page 34: Finding a job using social media

Connect

01242 332016intranetfuture.comfacebook.com/intranetfuture@intranetfuture on Twitteruk.linkedin.com/in/[email protected]/archive/intranetfutureGoogle+ Profile and Page