Find More Customers Using Online Reputation Management
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Online Reputation ManagementFor Your Small Business
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Introduction
• ORM > keeping track of what people say about you online and promoting the positive while eliminating the negative
• Prevalent today > every business has an online • Prevalent today > every business has an online identity
• Building a positive image can be easier online than offline
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Online Reputation Management Challenges
• Bad press > squatted usernames and domains, disgruntled employees, scandals, etc.
• Thinking that no online reputation management is neededis needed
• Not knowing something can be done about it
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The Steps
• Assess your online reputation
– Know where your reputation currently stands
– Not finding anything is also a problem
– Do more than just search for your name
• Secure your name
– Someone could take it and use it to make your company look bad
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The Steps
• Protect your name
– But be open enough so that people follow/like you
• Join the conversation
– Respond to all reviews, always say thank you– Respond to all reviews, always say thank you
• Be proactive about customer feedback
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The Steps
• Establish yourself as an authority
– Increase your credibility and gain respect
• Make yourself and your company accessible
– Respond to customers in a timely manner– Respond to customers in a timely manner
• Set up an online customer service center
– Handle complaints and suggestions
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The Steps
• Gather and publish customer testimonials
– Post on your website, blog, social networks
• Know how to use SEO
– ORM keywords are different, change them regularly– ORM keywords are different, change them regularly
• Fight back with links
– Use domains, subdomains, news and industry sites, etc. Get your SERP rank up
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The Steps
• Track your online reputation
• Make use of popular tracking tools
– Feed readers
– Google Alerts– Google Alerts
– Yahoo Alerts
– Twitter search
• Make ORM an ongoing effort
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Tips for ORM Success
• Incorporate your company’s name as a keyword on your website
• Use anchor text
• Contact all creators of all negative content directly
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Tips for ORM Success
• Update, update, update
• Promote positive reviews
• Create a Wikipedia page for your business
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Tips for ORM Success
• Buy web pages
– Place your keywords and links
• Guest blog
– Reciprocating links will work in your favor– Reciprocating links will work in your favor
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What to Avoid in ORM
Common sense will prevail when using ORM practices
•Do not lash out at unhappy customers
– Remain available and accessible
•Do not threaten legal action against any author
– Don’t look like the “big, bad bully”
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What to Avoid in ORM
• Avoid “black hat SEO techniques”
• Avoid companies promising overnight results
• Stay far away from website cloaking• Stay far away from website cloaking
–You will get banned from search engines
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What to Avoid in ORM
• Don’t forget your audience
– Make content interesting, information, helpful
• Feeling overwhelmed?
– You may hire a marketing consultant– You may hire a marketing consultant
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Third Party ORM
• Ask a few important questions
– How do you monitor brand mentions?
– Will you report on your tracking results?– Will you report on your tracking results?
– How often will I receive a report?
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Third Party ORM
• Ask a few important questions
– What is your approach to responding to positive and negative reviews?
– How do you respond in comments to reviews?
– What is your process when handling reviews and comments?
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Third Party ORM
• Ask a few important questions
– Do you simply monitor existing reviews and comments, or will you help us build new ones as well?
– What services do you provide as part of an ORM campaign?
– What information will you need from us before we get started?
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Conclusion
• Managing your online reputation is important
• If you don’t manage what people say about you, someone else will
• Consider hiring a good marketing consultant
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Contact Us Today!
• Free Report http://findmorecustomers.org/report
• Visit http://findmorecustomers.org
• Learn More http://findmorecustomers.org/blog
• Call 888-575-7282