Find New Customers Through Search Advertising
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Find New Customers through Search Advertising
Your New customers
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96% 91% 92%
80%
18 - 29 30 - 49 50 - 64 65+
Age
84%
93%
97% 95%
< $30,000 $30,000 -
$49,999
$50,000 -
$74,999
$75,000+
Income
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54%
31%
7% 9%
Daily Weekly Monthly Rarely
Frequency
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1.6%
3.0%
24.7%
29.0%
41.7%
158
Million
49 Million
Bing & Yahoo! Search
YouTube
Ask.com
AOL
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Find New Customers through Search Advertising
Understanding Search Marketing
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P A I D S E A R C H
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O R G A N I C S E A R C H
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O R G A N I C S E A R C H
P A I D S E A R C H
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Find New Customers through Search Advertising
Does it work?
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26%
27%
29%
32%
32%
36%
36%
46%
52%
Text/SMS Ads
Mobile Display Ads
Online Banner Ads
Online Video Ads
Social Network Ads
TV Product Placement
Paid Search Ads
Ads on TV
Branded Websites
Percent of US Adults That Trust
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31% 23%
14% 9% 9% 6% 5% 4%
48%
47%
44%
35% 35% 35% 31% 24%
18% 24%
29%
33% 32% 35% 41% 46%
3% 6% 13%
23% 23% 24% 22% 24%
SEO (Organic
Search)
Marketing
Paid Search Affiliate
Marketing
Social Media Mobile
Marketing
Offline Direct
Marketing
Online
Display
Advertising
Top Marketing Channel ROI
Excellent Good Average Poor
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http://advertising.microsoft.com/small-business/success-stories?s_int=us_smb_smbhp_banner
Watch online
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http://advertising.microsoft.com/small-business/tap-my-trees-success-story
http://www.TapMyTrees.com
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http://advertising.microsoft.com/small-business/your-body-transformations-success-story
http://yourbodytransformations.com/
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Find New Customers through Search Advertising
7 Steps To Success
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Cost of all sales and marketing activities
Number of leads
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peanut butter 1,830,000
peanut butter fudge 60,500
does peanut butter go bad 1,900
peanut butter costume 1,300
peanut butter balls 60,500
peanut butter blossoms 18,100
peanut butter dog treats 8,100
peanut butter facts 12,100
peanut butter cookies 368,000
peanut butter pie 60,500
peanut butter ingredients 8,100
Original Term
Related Terms
– Warning! The most common reason for poorly performing paid search campaigns is failure to precisely target only the words most closely related to your service or product.
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Good!
Bad!
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Fixed Fee
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