Talent Insights

Which skills are in short supply?The most in demand skills amongst this talent pool right now reflect the current economic environment, with mergers and corporate restructuring amongst the top 3. Governance, strategy and risk management are also key skills. Recruiters are using keywords to find talent with relevant talent, skills are a vital way for companies to find the right candidate.

Executive summaryCompanies looking for financial services professionals can look to LinkedIn for this talent pool. Did you know while Sydney is the finance capital of Australia with around 40% of this talent pool, financial professionals are most in demand in Perth, evidence the mining and energy boom’s impact is having knock on effects.

• There are over 94,000 financial professionals throughout Australia, in audit, accounting and analysis functions

• Sydney is the most predominant region for this talent pool, with almost 40,000 members

• Demand is lagging in Melbourne and Adelaide, with a member in Perth, 2-3 times more likely to be approached by a recruiter

• Strategy skills are most in demand, along with merger and acquisition experience and as a sign of the economic environment, corporate restructuring and risk management are also sought after

• Unsurprisingly, these professionals are financially driven, they value excellent compensation and benefits above other value propositions when considering jobs

OverviewLinkedIn data can be used to evaluate the supply and demand profile of talent pools. Our data shows that there is disparity in the demand amongst the various regions in Australia for financial services talent. The majority of this talent pool resides in Sydney, Melbourne and Brisbane. A higher demand index means that the average professional in a region is receiving more contact from recruiters than peers in other regions.

Where should you look for talent?• Untapped: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier

• High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult

• Saturated: These small to mid-sized markets also have very high demand, meaning hiring is likely to be difficult

May 2013

Financial Professionals in AustraliaAudit, accounting and analysis focus

500 1,000 2,000 5,000 10,000 20,000 50,000 100,000

0

10

20

30

40

50

60

70

Sydney

Perth

Newcastle

Adelaide

Melbourne

Brisbane

HIGH-DEMAND

UNTAPPED

SATURATED

Members

Dem

and

Ind

ex

Region Quadrant

What are financial professionals looking for?Percentage who believe each attribute is important when considering a job opportunity

1. Employees’ Networks Engage with the talent already connected to your employees A world of LinkedIn members – including your employees – are connected to this talent pool

2. Company Followers Post relevant information about your company and industry Members are nearly 3x more likely to apply for jobs at companies they follow

3. Company/Career Page Give candidates a picture of what it’s like to work for your company Showcase your employment brand with focused, targeted content

4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly

Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com

Source: Australian LinkedIn financial services members July 2012 – Online survey – 106 respondents

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How can you reach out to this critical talent pool?Financial professionals value compensation and benefits above work life balance and a strong career path, but compared to other professionals they value a career path more by 26%. They are also more interested in cultural fit (+25%) and job security (+26%) but in comparison, less interested in work life balance. So when recruiting for this talent pool, you can be more competitive by ensuring your messaging and value propositions align with these attitudes.

Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your financial services roles positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.

EXCELLENT COMPENSATION & BENEFITS

GOOD WORK/LIFE BALANCE

FLEXIBLE WORK ARRANGEMENTS

STRONG CAREER PATH

CHALLENGING WORK

STRONG EMPLOYEE DEVELOPMENT

JOB SECURITY

CULTURE THAT FITS MY PERSONALITY

Finance Avg

47.0%

41.0%

40.0%

37.0%

32.0%

26.0%

25.0%

50.0%

50.0%

53.0%

32.0%

32.0%

29.0%

31.0%

24.0%

26.0%