Finale Mrk Tp Wr
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Transcript of Finale Mrk Tp Wr
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E-Marketing (BM012-3.5-2)ASSIGNMENT
Members:Lee Sim Xie - TP022441Sheetal Proag - TP025399
Eiad Jouha - TP029565
Xue Hui NingTP029472
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INTRODUCTION
1. Winnie Floral2. Brick and Mortar to Click and
Mortar
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SITUATIONALANALYSIS
CHARACTERISTICS OF E-MARKET FOR
WINNIE FLORAL
1. Brick and mortar to e-commerce
2. Hence, practice of e marketing
3. Usage of basic technologies likeonline processing account, server,
database amongst others
4. CRM
5. Numerous competitors
6. Quick changes in the environment
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SUCCESS FACTORS FOR WINNIEFLORAL
1. Can provide higher market offering2. Increase in distribution channels
3. Expansion
4. Higher Sales
5. Higher customer Loyalty6. Higher market share- LOYAL customers
7. Higher PROFITS
8. More OPPORTUNITIES
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WINNIEFLORAL
's
RISK OF
NEWENTRANTS
BARGAINPOWER CONSUM
THREATS OFSUBSTITUTES
BARGAININGPOWER OF
SUPPLIERS
SITUATIONAL ANALYSIS-COMPETITORS ANALYSIS5
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POSSIBLE PROBLEMS & OPPORTUNITESTOWS6
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Technology factors
1. Enhance communication2. Satisfy consumers
This will leads to higher
profitability and bettercustomer relationship.
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Legal Factors
1. Help to prevent unhealthycompetition between localcompanies and foreigncompanies.
2. Trademark prevent same or
similar trademark used byother flower shop brand3. Can put their trademark on
their official website
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Social factors
1. Include individuals behaviour,experiences and lifestyle
2. Every customers behaviourcan influence the sustainabilityof the business
3. Online survey to getcustomers information
4. Target customers and producedifferent products for customer
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E-Marketing Objectives
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PRODUCT PROFILE11
Products offer
1. Offers varieties of natural
flowers and artificial flowers
2. Complimentary products
3. Others such as small cards,
ribbons, & baskets
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SERVICES OFFERED - DELIVERY12
1) Wide delivery coverage
2) Delivery charges applied
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TARGET MARKET
The target market of WinnieFloral are mainly:1. youngsters that range from
16 years old to 24 years old2. adults between 24 years
old and 40 years old3. couples and fiancs4. fresh graduates5. fathers and mothers
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SALES OBJECTIVES
1. Identify the common goals2. Depends on occasions,
special events and regulardays
3. Promote any of theirflowers but if in specialevents
4. Boost their sale rate andprofitability
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PRODUCT STRATEGY
1. Product differentiation tactic
2. Increase the value of WinnieFlorals market offering3. High branding power
Product strategy will help is one of
the major ingredient for aprofitable market offering
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PRICESTRATEGIES
1. COST BASEDPRICING STRATEGY
2. COMPETITITVEPRICING TACTICS
3. ADVANTAGES &DISADVANTAGES
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PROMOTION STRATEGIES
1. Email remindersPublish EmailNewsletter andAdvertise in an Email
Newsletter2. Daily Deal Promotions
3. Contests
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DISTRIBUTION STRATEGIES18
1. Outsource theirdelivery service toprofessional couriercompanies
2. Reduce possiblevariation & Brings goodimpact
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TECHNICAL ISSUES-WEBSITE CONTENT1. The content can be described as the
of the website, So it will eventually affethe e-marketing and potential profitabfor Winnie Floral.
2. Winnie Floral website will concentrate four main contents namely marketing
content like :
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1. promotional videos2. research articles
3. supportive contents
4. search engine
WEBSITE CONTENT continued20
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a. The website of Winnie Floral isdesigned to attract thecustomers and make thing easyfor them.
b. There are Two points to explain
about ease of reaching thewebsite information:
1. Searching in Winnie Website2. Searching for Winnie Website
Website search-ability21
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Searching in Winnie WebsiteA search box is available for thecustomers to search for products ,
services or any related issue thatWinnie Floral offer.
Searching for Winnie website
1. The website name2. The domains names
3. Google correction service
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LOGGING SECURITY23
Applying SSL (Secure SocketLayer)
1. Security protocol that isused to secure e-commerce, web
transactions
2. Helps to secure customer &company database
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Customer registration procedure24
Issue
1)Complexity of registrationprocess
Effects
1) Confusion, misleadingoutcome
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Customer registration process25
1. Filling in personal information(customer side)
2. Request confirmation(serverside)
3. Username and password
provided4. Customers can start using
his/her account
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Order form and feedback form
Your online order form can make or
break you. It's your point of salewhereyour prospects decide if they should buyfrom youand if they should send you
leads!(Huey, 2013)
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The order form will:1. deal directly with customers2. be easy to understand or use
The feedback form will:
1. identify the service quality
gaps and improve its qualityperformance which helps toenhance customers loyalty
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TECHNICAL STAFF28
1. Based on the size of
the business2. Number of staff affects
profitability3. 1 or 3 technicians are
adequate (WinnieFloral)
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CONCLUSION29CONCLUSION