Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

CROSSMARCCROSSMARC

Exploitation Plan

Velti S.A.

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

ContentsContents

• Company Profile

• Exploitation Plan

• Realisation of Objectives

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Company ProfileCompany Profile

• Founded in 2000, Velti develops, integrates and delivers market leading integrated e-Business solutions for business critical problems of enterprises and organizations

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Exploitation PlanExploitation Plan

• Automatic catalog update

• Market Knowledge Acquisition

• Localisation and Personalisation of Request for Quote system

• Information Extraction from free text messages

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Automatic catalog updateAutomatic catalog update

• Mainly manual, error-prone work – it takes 2 days spider programming per site, no normalisation

• Crossmarc technology can aid in extracting reliable catalog data

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Market Knowledge AcquisitionMarket Knowledge Acquisition

• In Crossmarc, lack of information about an attribute is considered an obstacle

• However, in order to investigate international markets, it is revealing to know which attributes receive emphasis

• Analyse differentiation of product/service description in different countries

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Localisation and PersonalisationLocalisation and Personalisation

• Crossmarc technology will be employed in Velti products.

• For example, in the RFQ system:– In the buyer request session – In the seller response session– In the offer comparison session

• The Personalisation Server could be employed in novel ways (e.g. to store seller response templates)

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

IE from free text messagesIE from free text messages

• Alternative channels: eMail, SMS, WAP• Queries in short text form, interpreted as a

prototypical product that is matched against the Crossmarc database using some kind of proximity search. Offer is localised and sent to the prospective buyer

• Applicable also in – data cleansing (catalog aggregation)– semantic full text indexing in content management

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Realisation of ObjectivesRealisation of Objectives

• A commercial policy targeting different customer groups

• Partnership efforts

• Form of cooperation with consortium partners is under discussion:- Either outsourced service agreement- Or profit-share per case

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Commercial PolicyCommercial Policy

Different customer groups will be targeted with different suites of products carrying Crossmarc added value

• Electronic Marketplaces: RFQ system, Catalog Aggregation, Auction, eCatalogs, Strategic Sourcing

• Top 50 Spending Groups: Strategic sourcing, RFQ system

• etc

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

Partnership EffortsPartnership Efforts

Some Velti commercial partners:

• HP Greece (www.hp.com)

• ATG (www.atg.com)

• FCI (www.frictionless.com)

Final Review “Velti Exploitation Plan” Luxembourg, 31 October 2003

ConclusionConclusion

• Velti has launched an exploitation plan consisting of four areas to be realised through own resources and partnership efforts.