Final Results Q1 2018 - HolidayCheck Group...Final Results Q1 2018 21 This presentation contains...

Final Results Q1 2018Georg Hesse (CEO)

Nate Glissmeyer (CPO/CTO)Markus Scheuermann (CFO)

8th May 2018

Final Results Q1 2018 2

1. Overview Q1, 2018: Strong early booking season

Market development• Central-European package travel industry grew by approx. 10%• Online Travel (OTA) outperformed traditional channels

Financials• HolidayCheck Group revenue up 24.0% YoY in Q1, 2018• Operating EBITDA of EUR 6.2m in Q1, 2018 (+40.9% YoY)• Pleased with topline development making it through to our bottom

line, despite re-initiated investments in brand marketing in Q1, 2018

2. Financials Q1, 2018

2. Financials Q1, 2018: Invest in brand marketing


In EUR million Q1 2018 Q1 2017 Change in% / EUR million

Revenue 41.4 33.4 +24% / +8.0

Marketing expenses -19.8 -14.9 +33% / +4.9

Personnel expenses -9.7 -9.4 +3% / +0.3

Other expenses -7.1 -6.3 +13% / +0.8

EBITDAEBITDA margin

6.014.5%

4.212.6%

+43% / +1.8

Operating EBITDAOperating EBITDA margin

6.21.4%

4.4-0.9%

+41% / +1.8

Depreciation -1.6 -1.4 +14% / +0.2

EBITEBIT margin

4.510.9%

2.88.4%

+61% / +1.7

Financial result 0.0 0.0 +/-0.0

EBTEBT margin

4.410.6%

2.88.4%

+57% / +1.6

Consolidated net result 3.4 1.9 +79% / +1.5

EPS (in EUR) 0.06 0.03 +100% / +0.03

2. Financials Q1, 2018: Quarterly revenue growth 2016 - 2018

In EUR (millions)


30,1

25,0

29,6

22,6

33,4

27,732,0

28,4

41,4

Q1 Q2 Q3 Q4

2016 2017 2018

+10.9%+25.6%

+11.1%

+8.2%

+24.0%

3. Product Update Q1, 2018

3. Product Update Q1, 2018New Cruise platform live since January


• New cruise sector complements our existing portfolio very well

• Strong focus on booking your first cruise• Combines the technical advantages of the Internet

with the personal touch of a travel agency• There are 54,000 cruise-ship ratings and 130,000

passenger photographs on HolidayCheck• In 2017, around two million Germans embarked on

a cruise, totaling around EUR 4 billion

3. Product Update Q1, 2018Helping couples find the perfect vacation


• New Couples Trip Finder: beta in December, launched in February 2018

• New standard for saving Urlauberstime

• Choices based on combination of User Generated Content and recommendations of our travel experts

• Introduced Echt-Preise (“real price”) based on actual bookings instead of showing “Ab-Preise” (“as low as”)

• Blueprint for all other parts of the HolidayCheck User Experience


3. Investment in brand marketing in Q1, 2018;Brand marketing campaign to be continued

Successful new brand marketing campaign Buch Dein Ding! (Book it your way!)

• Launched in June 2017 on selected TV stations, leading news portals (bild.de, focus.de), YouTube and outdoor advertising

• Goal: Strengthen brand awareness and draw particular attention on booking opportunity

• Campaign to be continued in Q2 – Q4, 2018

• Important note: Apples-to-apples comparison of brand marketing costs only possible Q3, 2018 and beyond

4. Outlook 2018


4. Outlook 2018:We stick to our vision & mission

Our vision:

We are the most Urlauber*-friendly company in the world

Our mission:

We make our Urlaubers’ experience better every day!

* Urlauber [uːɐlaʊbɐ] is the German term for vacationer, holiday-maker


4. Outlook 2018:The year of differentiation

Transformation Delivery Differentiation Leverage

2016 2017 2018 2019

Tech Excellence

Marketing Efficiency

Customer Experience

Team Quality

Strategic areasof development


4. Outlook 2018:Our guidance

Our guidance 2018:• 8 to 13% growth in revenues• Hence op. EBITDA EUR 2.5 million to 6.5 million• Brand campaign continues• Convert a higher percentage of traffic to sales• Focus on marketing efficiency

Our long-term ambition:• Sustainable double-digit growth• Operating EBITDA margin of 15% (max.)

THANK YOUFOR YOUR ATTENTION!

Appendix

16Final Results Q1 2018

The successful combination of both platform and pipeline business is unique to HolidayCheck and provides a sustainable competitive advantage in the market

Urlaubers

HolidayCheck

Recommendations & Content

Advertisers

Advertising

Content

Share DecideData

Urlaubers

NLP & AI

Hotels Tour Operators

Inventory

Book

Comission

Real People

ContractPayment

Personal Service

Content

PIPELINE BUSINESS:Online Travel Agency

(OTA)

PLATFORM BUSINESS:User Generated Content

(UCG)

Our eco-system: A unique combination of a platform & pipeline business

Strong economic fundamentalsThere is significant headroom for online travel agencies

17

Overall demand remains relatively healthy, despite adverseexternal events

Still a lot of growth potential for package holidays online

Package is key segment for HolidayCheck

Today still offline dominated

72%44%

34%

28%56%

66%

Offline

HotelFlight / Train

Online

*Package

*All privately booked trips with a duration of at least 2 days and one pre-paid element, at leastSource: Own estimate based on the GfK Travelscope 2.0 survey

Total size of German travel market 2017 € ~56 bn;

Thereof package:€ ~16 bn

Impact on the overall travel behaviour (revenue HC)

Final Results Q1 2018

Proportional breakdown of travel bookings in Germany (2017)

Arabrevolutions

Military coupin Egypt

Military coupattempt in Turkey

Strategic areas of development

18

Financials

2016 2017 2018 2019

TRANSFORMATION DELIVERY DIFFERENTIATION Leverage

Leverage cost base

underlying revenue growth

13.3%revenue growth

3.5%

Op. EBITDAEUR 2.8m

Op. EBITDAEUR 1.6m

8-13% revenue growth

Fix cost dilution effect


Financial calendar 2018*


MayMay05/15 Frühjahrskonferenz in Frankfurt, Germany

JunJun06/20 AGM Haus d. Bayerischen Wirtschaft - Munich, Germany

AugAug08/08 Interim report HY1 2018

SepSep09/24 Berenberg & Goldman Sachs 7th German Corporate Conf. – Munich-Unterschleißheim, Germ.

NovNov11/08 Interim statement Q1-3 2018

*Provisional dates

www.holidaycheckgroup.com HolidayCheck Group @HolidayCheckGrp

Contact

Georg HesseCEO

+49 89 357 680 [email protected]

20

Nate GlissmeyerCPO/CTO


Armin BlohmannDirector Group Comm. & Investor Relations



Markus ScheuermannCFO


Disclaimer


This presentation contains 'forward looking statements' regarding HolidayCheck Group AG, including opinions, estimates and projections regarding HolidayCheckGroup AG’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known andunknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of HolidayCheck Group AG to bematerially different from future results, performance or achievements expressed or implied by such forward looking statements.These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.No representation or warranty, express or implied, is made by HolidayCheck Group AG with respect to the fairness, completeness, correctness, reasonableness oraccuracy of any information and opinions contained herein.The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material informationconcerning HolidayCheck Group AG.HolidayCheck Group undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result ofnew information, future events or otherwise.

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