Final Report of DOVE

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    http://en.wikipedia.org/wiki/Multi-national_corporationhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Consumer_producthttp://en.wikipedia.org/wiki/Brand_nameshttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Beveragehttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Personal_care_productshttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Rotterdamhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Reed_Elsevierhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/Michael_Treschowhttp://en.wikipedia.org/wiki/Unilever#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Unilever#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Unilever#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Kraft_Foodshttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Reckitt_Benckiserhttp://en.wikipedia.org/wiki/Henkelhttp://en.wikipedia.org/wiki/Multi-national_corporationhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Consumer_producthttp://en.wikipedia.org/wiki/Brand_nameshttp://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Beveragehttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Personal_care_productshttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Rotterdamhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Reed_Elsevierhttp://en.wikipedia.org/wiki/Royal_Dutch_Shellhttp://en.wikipedia.org/wiki/Michael_Treschowhttp://en.wikipedia.org/wiki/Unilever#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Unilever#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Kraft_Foodshttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Mars_Incorporatedhttp://en.wikipedia.org/wiki/Reckitt_Benckiserhttp://en.wikipedia.org/wiki/Henkel
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    http://en.wikipedia.org/wiki/Soaphttp://en.wikipedia.org/wiki/Lever_Brothershttp://en.wikipedia.org/wiki/Margarinehttp://en.wikipedia.org/wiki/Margarine_Uniehttp://en.wikipedia.org/wiki/Palm_oilhttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/A%26W_(Canada)http://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/PG_Tipshttp://en.wikipedia.org/wiki/Rag%C3%BAhttp://en.wikipedia.org/wiki/Pond's_Creamshttp://en.wikipedia.org/wiki/Pepsodenthttp://en.wikipedia.org/wiki/Vaselinehttp://en.wikipedia.org/wiki/Faberg%C3%A9_(cosmetics)http://en.wikipedia.org/wiki/Elizabeth_Ardenhttp://en.wikipedia.org/w/index.php?title=FFI_Fragrances&action=edit&redlink=1http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Best_Foodshttp://en.wikipedia.org/wiki/Ben_%26_Jerry'shttp://en.wikipedia.org/wiki/Slim_Fasthttp://en.wikipedia.org/wiki/Soaphttp://en.wikipedia.org/wiki/Lever_Brothershttp://en.wikipedia.org/wiki/Margarinehttp://en.wikipedia.org/wiki/Margarine_Uniehttp://en.wikipedia.org/wiki/Palm_oilhttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/Latin_Americahttp://en.wikipedia.org/wiki/A%26W_(Canada)http://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/Brooke_Bondhttp://en.wikipedia.org/wiki/PG_Tipshttp://en.wikipedia.org/wiki/Rag%C3%BAhttp://en.wikipedia.org/wiki/Pond's_Creamshttp://en.wikipedia.org/wiki/Pepsodenthttp://en.wikipedia.org/wiki/Vaselinehttp://en.wikipedia.org/wiki/Faberg%C3%A9_(cosmetics)http://en.wikipedia.org/wiki/Elizabeth_Ardenhttp://en.wikipedia.org/w/index.php?title=FFI_Fragrances&action=edit&redlink=1http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Best_Foodshttp://en.wikipedia.org/wiki/Ben_%26_Jerry'shttp://en.wikipedia.org/wiki/Slim_Fast
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    http://en.wikipedia.org/wiki/Pennsylvaniahttp://en.wikipedia.org/wiki/Pennsylvaniahttp://en.wikipedia.org/w/index.php?title=Aggressive_marketing&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Aggressive_marketing&action=edit&redlink=1http://en.wikipedia.org/wiki/2006http://www.campaignforrealbeauty.com/supports.asp?section=campaign&id=93http://en.wikipedia.org/w/index.php?title=Daughters_(Dove)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Daughters_(Dove)&action=edit&redlink=1http://en.wikipedia.org/wiki/Super_Bowl_XLhttp://en.wikipedia.org/wiki/Super_Bowl_XLhttp://en.wikipedia.org/wiki/Evolution_(Dove)http://en.wikipedia.org/w/index.php?title=Onslaught_(Dove)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Amy_(Dove)&action=edit&redlink=1http://en.wikipedia.org/wiki/Pennsylvaniahttp://en.wikipedia.org/w/index.php?title=Aggressive_marketing&action=edit&redlink=1http://en.wikipedia.org/wiki/2006http://www.campaignforrealbeauty.com/supports.asp?section=campaign&id=93http://en.wikipedia.org/w/index.php?title=Daughters_(Dove)&action=edit&redlink=1http://en.wikipedia.org/wiki/Super_Bowl_XLhttp://en.wikipedia.org/wiki/Evolution_(Dove)http://en.wikipedia.org/w/index.php?title=Onslaught_(Dove)&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Amy_(Dove)&action=edit&redlink=1
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    65

    http://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_deodorants.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_hair.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_face_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_firm.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_face_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_hair.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_deodorants.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_deodorants.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_hair.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/dove_face_care.asp
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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    Ncuk Ocn Ebrg

    ^dk Ncuk Ebrgbij Ocn rfijk df} okki }xkmbebmfaa nkukacxkn ~c ebrg }lbi fin nbgbib}d

    ~dk accl ce mkaa{ab~k fin nbgxakn }lbi)

    Ncuk Erk}d ^c{md

    ^dk Ncuk Erk}d ^c{md rfijk mcgobik} ~dk okikeb~ ce f dnrf~bij ac~bci zb~d rkerk}dbij

    m{m{gokr kt~rfm~ fin mfagbij jrkki ~kf)

    Ncuk Okf{~ Mrkfg Ofr

    ^dk }~cr faa okjfi zb~d Ncuk Okf{~ Mrkfg Ofr bi 62;: zdki ~dk ofr zf} mabibmfaa

    xrcuki ~c ok gbankr ecr nr! }ki}b~buk }lbi ~dfi }cfx) ]bimk ~dki ~dk Ncuk Okf{~

    Mrkfg Ofr rfijk df} ktxfinkn o{~ ~dk jki~akik}} df} ic~ mdfijkn)

    Ncuk Ocn Zf}d

    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj

    6:

    http://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_firm.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_beauty_bar.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_wash.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_wash.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_beauty_bar.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_firm.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_beauty_bar.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_body_wash.asp
  • 7/23/2019 Final Report of DOVE

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''Ncuk Ocn Zf}d }bjibebmfi~a bgxrcuk} c{r }lbi*} gcb}~{rk akuka} }c }lbi b} ake~ ic~

    cia makfi o{~ dnrf~kn fin ekkabij }ce~ fin }gcc~d)

    Ncuk dfin % ocn

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    mcinb~bci fin ekka ce zcgki*} }lbi)

    Ikz Xrcn{m~ Nkukacxgki~ o Mdfijbij Xfmlfjbij ce fi

    Ktb}~bij Orfin

    Xfmlfjbij b} ~dk }mbkimk! fr~ fin ~kmdicacj ce kimac}bij cr xrc~km~bij xrcn{m~} ecr

    nb}~rbo{~bci! }~crfjk! }fak! fin {}k)

    Xfmlfjbij b} dkfuba bi~kjrf~kn bi~c c{r nfba abuk}< zk }kk b~ faa frc{in {}! ci kukrnf

    b~kg} mdfijk) Xfmlfjbij fa}c xrcubnk} {} zb~d f rkmcjibpfoak acjc! cr xfmlfjbij! zk

    bi}~fi~a licz zdf~ ~dk jccn} frk bi}bnk)

    ]kakm~kn Orfin0

    NCUK EFMK M_KFG o [ibakukr

    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj

    64

    http://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_skin_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_skin_care.asphttp://www.unilever.com.au/ourbrands/personalcare/dove_products/Dove_skin_care.asp
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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

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    bi `fr xfml fin fufbafoak bi nbeekrki~ }bpk}) Ecaaczbij b} ~dk ktb}~bij NCUK efmk mrkfg

    `fr ~df~ fufbafoak bi ~dk gfrlk~)

    F maf}}bm makfi}kr! ~db} rbmd mrkfg b}

    dbjda keekm~buk bi rkgcubij faa

    ~rfmk} ce nbr~ fin gflk'{x) Kirbmdkn

    zb~d k}}ki~bfa bijrknbki~}! ~db}

    makfi}kr b} xD ofafimkn ~c xrc~km~ ~dk if~{rfa gcb}~{rk akuka} cec{r }lbi! akfubij c{ zb~d nkabjd~e{aa }ce~! }gcc~d fin

    }{xxak }lbi) _kmcggkinkn ecr icrgfa cr nr }lbi)

    ^[OK Xfml ce NCUK Mrkfg0

    Zk mdfijk ~dk xfmlfjbij ceNCUK mrkfg bi ^[OK xfml)

    ^drc{jd ~dk ecaaczbij xrcmk}} zk nkukacx ~dk ikz xrcn{m~ ceNCUK efmk mrkfg o

    mdfijbij b~} xfmlfjbij)

    Ofmljrc{in ce Bnkf0

    Ebr}~ b~ b} ~dk ~rkin ce mrkfg} bi ^[OK xfml}< gc}~ ce ~dk xcx{afr mrkfg} frk fufbafoak bi

    ^[OK xfml} fin ~dk m{}~cgkr} xrkekr ~c o{ ^[OK bi}~kfn ce `fr) ]c zk nkmbnkn ~c

    orbijNCUK mrkfg bi~c ^[OK xfml zdbmd b} bi `fr xfml ~c mcgxk~k bi ~dk gfrlk~)

    ]c{rmk0

    DkrkIkknce ~dk m{}~cgkr fin Mcgxk~b~cr} zkrk ~dk }c{rmk ce ~db} bnkf)

    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj

    62

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    Mcimkx~ Nkukacxgki~ fin ^k}~bij0

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    fin ~flbij ~dk }{jjk}~bci} ercg gfrlk~bij xkcxak fin fa}c co}krubij ~dk gfrlk~ fin ~dk

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    zbaa xrcubnk ~dk m{}~cgkr})

    Mcimkx~ ]~f~kgki~0

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    {}k! {imcgxabmf~kn! }km{rk! }{b~foak fin c{ mfi ~flk b~ fizdkrk kf}ba zb~dc{~ fi

    bi~rbmfm)

    Icz fe~kr mcimkx~ nkukacxgki~ zk ~k}~ ~db} mcimkx~ bi gfrlk~ ~drc{jd }cgk v{k}~bci}

    $bi~krubkz" fin zk ec{in ~df~ gf`crb~ ce mci}{gkr} xrkekr ~c o{ ^[OK xfml

    NCUK mrkfg)

    V{k}~bci0 Dcz ce~ki nc rc{ ~dbil rc{ zc{an o{r NCUKmkfg b~ bi ^[OK XFML3

    F" Nkebib~ka zc{an o{ O" Xrcofoa zc{an o{ M" Nkebib~ka zc{an ic~ o{

    5; =8 8;

    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj

    ?8

    Mci}{gkr _k}xci}k

    5;+

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    o{

    Nkebib~a zc{an

    ic~ o{

  • 7/23/2019 Final Report of DOVE

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    Mcimkx~ Kufa{f~bci0

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    mci}{gkr} xrkekr ~c o{ ^[OK XFML zdbmd zf} bi efucr ce ~dk bnkf fin ~dk bnkf zf}

    ktmkaaki~) Fe~kr ~df~ zk kufa{f~k ~dk mc}~ fin zk ec{in ~df~ xkr {ib~ mc}~ ce ^[OK b} ak}}

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    X{rxc}k ce ^db} Ikz Xfmlfjbij0

    Gfrlk~bij0

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    xrcn{m~) Xfmlfjk nk}bji df} okki fi bgxcr~fi~ fin mci}~fi~a kucaubij xdkicgkici)

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    ~dk gcrk m{}~cgkr} zbaa f~~rfm~ ~czfrn} b~)

    Mciukibkimk0

    ^dk ^[OK xfmlfjk} dfuk ekf~{rk} zdbmd fnn mciukibkimk bi nb}~rbo{~bci! dfinabij!

    nb}xaf! }fak! cxkibij! rkmac}bij! {}k! fin rk{}k) ]c ~db} ^[OK xfml b} gcrk mciukibki~

    fin ktxknbki~ ~c {}k)

    Mcgxk~k bi ~dk gfrlk~0

    Gc}~ ce ~dk mrkfg} bi ~dk gfrlk~ frk bi ^[OK xfml fin xkcxak ablk ~c o{ ^[OK xfml

    mrkfg}! }c ~dkrk zf} fi cxxcr~{ib~ ~c orbij zkaa licziNCUK mrkfg bi ^[OK xfml

    }c ~df~ b~ mcgxk~k keekm~buka fjfbi}~ b~} mcgxk~b~cr})

    ^c bimrkf}k gfrlk~ jrcz~d fin }dfrk0

    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj

    ?6

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

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    Mcima{}bci0

    ^dk mdfijk bi xfmlfjbij ce fi ktb}~bij zkaa liczi orfin mfi bimrkf}k gfrlk~ }dfrk!

    f~~rfm~bci! m{}~cgkr of}k! acfa~ o{~ b~ }dc{an ok ncik fe~kr ncbij mci}{gkr }{ruk

    c~dkrzb}k b~ mfi ok ikjf~buk) Gcnbebij ~dk xfmlfjbij ce k}~foab}dkn orfin mfi mf{}k

    ikjf~buk mci}kv{kimk} o{~ ecr ~db} ~dkrk b} f ikkn ce xrcxkr rk}kfrmd) Be ~dkrk b} f mdfimk

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    NCUK mrkfg)

    MDFX^K_) =

    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj

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  • 7/23/2019 Final Report of DOVE

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    Gfrlk~bij Gbt ]~rf~kjbk} ecr Ikz

    Xrcn{m~ Nkukacxgki~

    Gfrlk~bij ]~rf~kjbk} ecr ~dk Ikz Xrcn{m~ Nkukacxgki~ Xrcn{m~

    Xrbmk

    Xrcgc~bci

    Xafmkgki~

    Xrcn{m~

    Zk frk jcbij ~c bi~rcn{mk Ncuk Efbrik}} Mrkfg bi ikz ^{ok Xfmlfjbij zb~d }cgk kt~rf

    Bijrknbki~} fin okikeb~} zdbmd gflk} ~dk efmk} }ce~ fin gcrk okf{~be{a)

    Okecrk ~df~ bnkf ~dk Ncuk Mrkfg b} cia fufbafoak bi `fr xfmlfjbij bi}~kfn ce ^{ok

    Xfmlfjbij) ^dk mrkfg zb~d `fr xfmlfjbij b} ic~ kf} ~c dcan bi dfin fin bi x{r}k

    k}xkmbfaa ecr ~dc}k jbra} zdc frk ukr mci}mbc{} foc{~ ~dkbr }lbi})

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

    MCG]F^] Bi}~b~{~k ce Biecrgf~bci ^kmdicacj

    ?=

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''^dk ikz ^{ok xfmlbij df} gfi ufa{k fnnkn ekf~{rk} ablk

    Mciukibkimk bi nb}~rbo{~bci

    Kf} ~c dcan fin mfrr zb~d

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    Feecrfoak ecr faa }kjgki~}

    Xrbmk

    Xrbmk b} cia cik X fgcij >X} ~df~ jkikrf~k }cgk rkuki{k ecr ~dk mcgxfi rk}~ faa

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    F} c{ licz ~df~ ~dkrk frk }kukrfa xrbmk of}kn fxxrcfmdk} frk fufbafoak ~df~ mcgxfi

    }dc{an ecaacz)

    Dkrk zk {}k Mcgxk~b~bci of}kn xrbmk fxxrcfmd ecr ~dk Ncuk Mrkfg zb~d ikz ^{ok

    Xfmlfjbij

    Ebr}~a zk fifapk mcgxk~b~cr xrbmk)

    Zk mdfrjk fukrfjk ce mcgxk~b~cr xrbmk)

    Fe~kr mcgxak~k fifa}b} ce faa ~dk mc}~ zdbmd b} bim{rrkn zk }k~ ~dk }~finfrn xrbmk ce ~dk

    xrcn{m~ zdbmd b} kf}ba feecrnfoak ecr faa }kjgki~} ablk acz maf}}! gbnnak maf}} fin dbjd

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    _fnbc

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

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    8288'68;2 68!888

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    ?;

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    ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''

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