Final Project

Mobile banking —

without the bank?

http://www.bbc.com/capital/story/20131217-mobile-banking-without-the-bank

Nicole Sobey Professor Klinkowstein

Selected Business Article


Selected Business Article

Selected Business Article Summary

• Banking with apps becoming popular

• Some are only in-app banks

• Apps specifically made for smartphones.


• In-app banks are popping up

world-wide.

• Students use apps to bank.


Setting/ When This Can Be Observed

Interview Questions

• What do you like and dislike about using an

app to bank?

• Do you prefer to use your phone to bank or

go to the bank to bank?


Interview Questions

• What do you normally use your banking app

for?

• Do you think that banking on your phone is a

convenience or annoying to do?



Students using phone apps to bank.

Ethnographic Research- Subject 1

• Likes to use the app to bank.

• Doesn’t have any complaints about

the app.



• Prefers to use the app unless she has to

deposit a check.

• Finds the banking app to be

very convenient.



• Likes to use the app and doesn’t have any

complaints about using it.

• Still goes into the bank and uses the app.

• Using the bank or the app depends what she

needs to do with her money.



• Uses the app to check balance, transfer

money, and deposit checks.

• Finds the app to be very convenient.



• Likes the app because of its convenience to

bank anywhere.

• Likes to go to the bank and use app, depends

on how much time is available.



• Uses app to transfer money.

• Thinks the app is very convenient and

doesn’t really have any complaints

about it.



• Dislikes app because it doesn’t feel secure as

going to bank.

• Likes app because its makes it easy to

transfer funds between accounts.

• Prefers to go to the bank instead of

using app.




• Uses app to transfer funds

between accounts.

• App is convenient, except for

depositing checks.


Conclusion

• Most subjects thought the banking apps were

convenient and enjoyed

using them.

• Most subjects did not have many complaints

about using banking apps.


Conclusion

• Most subjects found it difficult to deposit

checks while using phone app.

• Most subjects used the app to transfer money

from one account to another.


Proposal for an Innovative Business

• Touch- screen technology could

allow signatures to be written on

electronic checks.


• These electronic checks could be delivered

through wirelessly connected printers or

through the internet.



• Checks could be written for bank branches or

online- only banks.



Additional Research

• Phone apps do allow you to deposit checks

into your account, but there can be technical

difficulties.

Trying to Deposit Checks With My New

iPhone, Ann Carrns

http://bucks.blogs.nytimes.com/2012/08/14/trying-to-deposit-checks-with-my-new-

iphone/?_php=true&_type=blogs&_php=true&_type=blogs&_php=true&_type=blogs&action=click&module=Search&region=s

earchResults#0&version=&url=http://query.nytimes.com/searc


• The online banking start- up Simple’s app

allows customers to see their balance at a

glance, find nearby ATMs, deposit checks, as

well as view and categorize their past

spending.

Simple’s Online-Only Banking App

Launches on Android, Adrianne Jeffrieshttp://www.theverge.com/2013/1/15/3877066/bank-replacing-simple-android-app-launches


Additional Research

• Banking on apps allows you are able to

check balances, pay bills, transfer funds,

receive alerts, and even deposit checks on

the go.

Is Mobile Banking Really Safe?,

Stephanie AuWerterhttp://money.cnn.com/2012/08/08/pf/mobile-banking.moneymag/


Additional Research

Tagline Study

• America’s Most Convenient Bank

• What’s in You Wallet?

• Putting People First


Existing Taglines

Tagline Study


Image Research

Tagline Study

• What’s in Your Account?


New Tagline

Tagline Study


Manipulated Background Image for Tagline

Tagline Study


Final Tagline Study

Workings and Output

• User

• Mobile Device

• Log Into Account

• Checkbook

• Sign Check

• The Cloud


Diagram Sketches


Diagrammatic Visualization



Imagined Product/Service In Situ Visualization

Selected Environment and User Image



Selected Device Image

Final Project

Business

Transcript of Final Project