APROJECT REPORT

ON

“STUDY OF DISTRIBUTION GAP IN PEPSICO INDIA LTD (FRITO-LAYS)”

WITH SPECIAL REFRENCE TO NAGPUR REGION

-: SUBMITTED BY:-

MR. DINESH B. EKUNKAR

-:UNDER THE GUIDANCE OF:-

PROF. SHYAM SHUKLA

CENTRAL INSTITUTE OF BUSINESS MANAGEMENT RESERCH

AND DEVELOPMENT, NAGPUR.

(RASHTRASANT TUKDOJI MAHARAJ UNIVERSITY, NAGPUR

(2008 - 2010)

CERTIFICATE

This is certify that, this dissertation titled“STUDY OF DISTRIBUTION GAP IN PEPSICO INDIA LTD (FRITO-

LAYS)”WITH SPECIAL REFRENCE TO NAGPUR REGION

Submitted in partial fulfillment of requirement of the Bachelor Of Bussiness Administration program of the Nagpur University embodied the result of the bonafied research work carried out by

Mr. DINESH B. EKUNKAR

I also certify that the work is complete, comprehensive and of sufficiently high standard to warrant its presentation for examination.

I further certify that the work has been carried out under my guidance and has not submitted earlier to any other university for degree or diploma.

DIRECTOR PROJECT GUIDE Prof. SHYAM SHUKLA Prof. SHYAM SHUKLA

Central Institute Of Business Management Research & Development, Nagpur

ACKNOWLEDGEMENT

Any research works is never an individual effort. It is a contribution of

effort of many hearts, heads. It is my pleasure to express from the depth of my

heart, the gratitude and thanks to all those who whole – heartedly supported

and helped me in the completion of my project.

To being with I feel to express my deep gratitude and sincere thanks to

my Academic project guide Prof. Shyam Shukla for his priceless and

valuable guidance, encouragement for completion of work.

I would like to thank his excellence Mr. Rajendra Gimonkar (Sinior Sales

Officer) who guided as a Internship Guide and encouraged to successfully

understand and implementing the various concepts involve in the project

report.

With full respect and honor I am also thankful to Mr. Shyam Shukla,

Executive Director of CIBMR&D, Nagpur for providing me all the

possible help and facilities, which were available at his disposal.

Place:- Nagpur DINESH B.EKUNKAR

DECLARATION

I DINESH B. EKUNKAR a student of Central Institute of

Business Management & RESEARCH, Nagpur here by

declare that the project

entitled STUDY OF DISTRIBUTION GAP IN PEPSICO INDIA LTD (FRITOLAYS)”

WITH SPECIAL REFRENCE TO NAGPUR REGION or part there of has

not been previously submitted by me for any other degree or

diploma of any university or scientific organization. The project

is the result of my Bonafide work and the sources of literature

used and all assistance received during the course of

investigations

have been duly acknowledged.

Nagpur: Signature

of student

Date: DINESH

EKUNKAR

IVth

Semester

CONTENT

1.INTRODUCTION

2.HISTORY

3.OBJECTIVES

4.SCOPE OF STUDY

5.RESEARCH METHODOLOGY

6.DATA INTERPRETATION

7.LIMITATION

8.CONCLUSION & SUGGESION

9.QUESTIONNAIRE

10.BIBILIOGRAPHY

INTRODUCTION

Frito lay’s

The project purpose to decipher the satisfaction level as well as the preferences of consumers pertaining to the various flavors of Lay’s a new range of savory snacks launched by C.

We aim to analyse the success, marketability and future growth prospects of LAY’S. Basically we intend to find out the most popular flavor of LAY’S in the market from our sample.Snacks as such are a very minor part of the food processing industry because snacks sample. Snacks as such are sector is largely unorganized.

Here we will also look into the market For this a survey was conducted in Nagpur where respondents were asked to fill a questionnaire. The data was collected and analyzed to obtain conclusions

This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given.

.

Mission, Vision & Values

VISION

As we stand at the crossroads of the new millennium, it's time to eradicateOur focus and energy single-mindedly to our Vision... The Vision to be the Best. And what is that vision?"To be the best consumer products company in the eyes of our suppliers, consumers, employees and shareholders."

"To become truly global company, by continuing to build a competitive and profitable word

wide refreshment beverage business." The Pepsi challenge of the Millennium will be the test

of the BestThe best in connecting with the customer ad the consumer, the best in marketing,

the best in selling, the best in quality, the best in processes and the best in people and

teamwork.

MISSION

We aspire to make PepsiCo the world’s premier consumer Products Company, focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty,openness, fairness and integrity. The behaviors that will help us achieve our mission are articulated in our Values Statement.

Values

PepsiCo Values & Philosophy

Our Values & Philosophy are reflection of the socially and environmentally responsible company We are committed to delivering sustained growth through empowered people acting responsibly and building trust.

Partnership with Farmers

PepsiCo India’s Agri-partnerships with farmers help more than 15,000 farmers across the country earn more...

Brands & Flavours

a. LAYS (Chips)

b. KURKURE

c. UNCLE CHIPS

d. DESI BEATS

e. CHEETOS

f. LEHER (Namkeen)

g. ALIVA (Biscuits)

h. QUAKER (Oats)

The various brands of FRITO-LAY’S are available in various flavours .The brands are available in various size packets as –

1. Ultra Small (Rs.3/)

2. Small (Rs. 5/)

3. Medium (Rs. 10/)

4. Large (Rs. 20/)

5. Extra Large (Rs. 25/)

a. LAYS (CHIPS)

FLAVOURS

SIZE (Rs.)

SMALL

Rs. 5/

MEDIUM

Rs. 10/

LARGE

Rs. 20/

EXTRA-LARGE

Rs. 25/

SPANISH TANGY TOMATO

YES YES YES YES

CLASSIC SALTED

YES YES YES YES

AMERICAN CREAM & ONION

YES YES YES YES

MAGIC MASALA

YES YES YES YES

LIME &MASTI

YES YES YES YES

b. KURKURE

FLAVOURS

SIZE (Rs.)

ULTRA-SMALL

Rs. 3/

SMALL

Rs. 5/

MEDIUM

Rs. 10/

LARGE

Rs. 20/

MASALA MUNCH

YES YES YES YES

RAJASTANI NO YES YES YES

RED CHILLY CHATKA

NO YES YES YES

HYDERABADI HUNGAMA

NO YES YES YES

SOLID MASTI NO YES YES NO

C. UNCLE CHIPS

FLAVOURSSMALL

Rs. 5/

MEDIUM

Rs. 10/

LARGE

Rs. 20/

PLAIN SALTED YES YES YES

SPICY TREAT YES YES YES

d. DESI BEATS

FLAVOURSSMALL

Rs. 5/

MEDIUM

Rs. 10/

FLIRTY LIME YES YES

DEEWANA TAMATAR YES YES

DILDAR MASALA YES YES

Distribution Channel and strategies

“Marketing channels are sets of interdependent organizations involved in theprocess of making a product or service available for use or consumption”

- Philips Kotler

Distribution (Place) Strategies

● Product availability where and when customers want them.● Involves all activities from raw materials to finished productsBasic Channels of Distribution

Distribution Objective

Minimize total distribution costs for a given service output Determine the target segments and the best channels for each segment Objectives may vary with product characteristics e.g. perishables, bulky products, non-standard items, products requiringinstallation & maintenance

DISTRIBUTION CHANNELS (Pepsi)

There are two marketing channels that involve in the transfer ofproduct from the producer to the consumer. The intermediaries involved in the transfer are distributors and retailers.

DISTRIBUTORS

Distributors are appointed agents of the company who make orders to the company by paying in advance through drafts, stock the products in their godowns and supply them to outlets through their fleet of delivery was and a team of salesmen and drivers. They are allowed to sell to company's product to the retailers in a specified area. The company divides this area into routes. Each route is covered by one unit i.e. one delivery van, one salesman one driver, one helper etc. These units and godown are their main investment. Distributors have to invest in cases, so that they can maintain a specified quantity of reserve stock and facilitate the quick rotation of cases. The company evaluates its distributors at the end of the year and makes plans for the next year. Company fixes the targets for each distributor according to market size, last year’s sales, potential growth assumption based on deposit of empties and installation of coolers at outlets. Distributors are awarded with a fair margin of RS. 10 per crate for their service. This margin could be increased for the sale above

the targets, company offers are met with distributors before appointing them. Distributor complying with many schemes and contests for its customers for pushing different brands and giving various services. Company also offers many gifts like, briefcase, and handbags. T-shirts, caps etc.to encourage the distributors. If distributor does not agree with the conditions of these agreement company may reduce the area of distributor or may even terminate the relationship.

RETAILERS

The sale of particular snacks product depends a lot entirely on retailer’s wish. This all goes to prove that retailer is king. So retailers require special focus from the company. Pepsi Co. helps the retailers to serve its customer better by providing good margin to them for storing its product using merchandising to improve in-store product display, installing cooling equipment in outlets to make the product ready to drink and offering different promotion schemes to them time to time to push different brands,

.

HISTORY

Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. Lay's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos and Rold Gold pretzels. Contents

In 1932 salesman Herman W. Lay opened a snack food operation in Nashville, Tennessee and, in 1938; he purchased the Atlanta, Georgia potato chip manufacturer "Barrett Food Company," renaming it "H.W. Lay & Company." Lay criss-crossed the Southern United States selling the product from the trunk of his car. In 1942, Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product.

The business shortened its name to "the Lay's Company" in 1944 and became the first Snack food manufacturer to purchase television commercials, with Bert Lahr as a celebrity spokesman. His signature line, "so crisp you can hear the freshness," became the chips' first slogan along with "de-Lay-sious!" As the popular commercials aired during the 1950s, Lay's went national in its marketing and was soon supplying product throughout the United States.

In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, the largest of any manufacturer. Shortly thereafter, Lays introduced its best-known slogan "betcha you can't eat just one." Sales of the chips became international, with marketing assisted by a number of celebrity endorsers.

In 1965, Frito-Lay merged with the Pepsi Cola Company to form PepsiCo, Inc. and a barbecue version of the chips appeared on grocery shelves. A new formulation of chip was introduced in 1991 that was crisper and kept fresher longer. Shortly thereafter, the company introduced the "Wavy Lays" products to grocer shelves. In the mid to late 1990s, Lay's modified its barbecue chips formula and rebranded it as "K.C. Masterpiece," named after a popular sauce, and introduced a lower calorie baked version and a variety that was completely fat-free (Lay's WOW chips containing the fat substitute olestra).

Project Details

Name of Organization: PepsiCo India Holdings Pvt. Ltd. (Frito-lay Division)

Address : PepsiCo India Holdings Pvt. Ltd. (Frito-lay Division)

Post Box No. 27

DLF Qutub Enclave,

Phase – 1 , Gurgaon – 122002

Department : Sales

Area : Nagpur

Project Guide : Mr. Rajeev Gimonkar

Project Title : “STUDY OF DISTRIBUTION GAP IN PEPSICO INDIA LTD (WITH SPECIAL REFRENCE TO NAGPUR REGION)

Scope : 1) To find out the distribution gap.

2) To find out the areas to increase the sale.

3) To increase the number of outlets in specific areas.

Selling and Distribution System

Company Representive: 1) Mr. Biju Datta (Area Sales Manager)

2) Mr. Rajeev Gimonkar (Sales Officer)

Distributors : 1) Abhinav Marketing

Mr. Nanak Agarwal

2) Varsha Enterprises

Mr. Dewani

3) Tirtha Food Agency

Mr. Pravin Narad

4) Krishna Commercial

Mr. Krishna

5) Shivaji Sales

Mr. Mithilesh

Segment Of Customers: 1) General Stores

2) Pan Shops

3) Kirana Shops

4) Bakery

5) Dhaba

6) Theater

7) Bar

8) Restaurent

9) Petrol Pump

10) STD Booth

11) Net Café

12) College Canteen

13) Gift Corner

No. of SalesMan :

1. Varsha Enterprises - 52. Abhinav Marketing - 43. Tirtha Food Agency - 74. Krishna Commercial-5 5. Shivaji Sales -2

No. of Salesman :

1. Varsha Enterprises - 5x6 =302. Abhinav Marketing - 4x6 =243. Tirtha Food Agency – 7x6=424. Krishna Commercial - 5x6=30 5. Shivaji Sales - 2x6 = 12

Area Covered in all Beats : 55 Km (approx)

Frequency of Visit : Once a week

Working Record Of SalesMan

Tirtha Food Agency

For a Week

Name Days Worked Calls Made Average Productive Calls Productivity

Shekhar 6 150 25 110 80%

Swapnil 6 134 22 72 55%

Snehal 6 120 20 90 75%

Mahendra 6 144 24 120 80%

Dhiraj 6 130 21 96 70%

Naresh 6 110 18 80 80%

Amol 6 110 18 85 90%

OBJECTIVES

OBJECTIVES OF THE STUDY

To analyze sustainability of the marketing flow.

To determine the future course of action by Frito lay’s

To provide an opportunity to the retailers to express their views

To study the distributors & retailers behavior

SCOPE OF STUDY

SCOPE OF THE PROJECT

Find out who is the market leader in the snacks sector in particular area

of Nagpur city.

Divide the whole market into small segments so that the research would

be simplified.

Find out the impact of distribution strategies on the buying behavior of

the retailers.

Find out which type of snacks customers likes most to eat.

Find out which is the most adopted which influence the retailer.

Also snacks locally made by the unorganized sector and which are

not branded have not been considered.

HYPOTHESIS

1} It assumed that the distribution strategy of PepsiCo, Frito-Lays is very intensive.

2} Consumer respond positively to the marketing policy of the product.

RESEARCH METHODOLOGY

IMPORTANCE OF DATA :

Date constitutes the subject matter of analysis. One cannot draw inferences without

analyzing data. The relevance, adequacy and reliability of data determine the quality of

the study. Data form the basis of hypothesis testing. They are the basic input for

constructing measurement scales. The entire scientific process of measurement, analysis,

testing and inferences depends upon the availability or relevant and accurate data.

Researchers are often tempted to plunge into primary date collection by means of

experiments, surveys, and observations, etc. However, it is not pragmatic to collect

primary data, without exploring the available secondary data.

PRIMARY DATA:

Data that us collected for the specific purpose at hand is called as primary data. It is

customized according to the needs of the researcher and focuses exclusively on the

current research problem. The collection of primary data is costly and time consuming. It

calls for greater planning and coordination. Collection of primary data requires

deploying more manpower. In situations where it is impossible to use the secondary data

keeping in view the requirements of the study, or in cases where there is no secondary

data available, the only way out is to collect primary data.

Basic methods of colleting primary data : Methods of primary data collection can be

classified under two heads :

The Questionnaire method : The respondent is questioned directly about aspects of

interest to the researcher.

The Observation method : The researcher simply observes the subject and records

relevant aspects of this behavior

SECONDARY DATA:

Secondary data may be defined as data that has been collected earlier for some

purpose other than the purpose of the present study. Any data that is available prior to

the commencement of the research project is secondary data, and therefore secondary

data is also called as historical data. Secondary sources of data provide a wealth of

information to the researcher. It often obviates the need of primary data collection and

saves valuable time, effort and money. Even where subsequent primary data collection is

required, an analysis of secondary data enlightens the researcher regarding many aspects

of the study and gives contextual familiarity for primary data collection. It thus provides

rich insights into the research process.

Use of Secondary data –

Secondary date serves one or all the following three purpose –

It acts as a reference for the present study. For e.g. a study dealing with divided payout

performance of listed companies in the pharmaceuticals industry will find the data

collected and complied by the stock markets useful as a reference material.

The secondary data be a useful benchmark against which the findings of the study can be

tested. For e.g. The dividend payout ratio of the software or the FMCG sector can be

used as a benchmark for the study mentioned above.

At times it may be the only source of data

SAMPLING METHODS

Sample design is a definite plan of obtaining some items from the whole population.

The sample design used in this project is two state sampling i.e. cluster sampling and

convenience sampling.

I have visited particular retail outlets of the east zone of Nagpur city. The total sample

size was 100.

CLUSTER SAMPLING

Here the whole area is divided into some geographical area and a definite number of

retailers were to be surveyed.

CONVINIENCE SAMPLING

This type of sampling is chosen purely on the basis of convenience and according to

convenience.

SAMPLING

1. Sampling Technique : Non probability sampling

(A non probability sampling techniue

is that in which each element in the

population does not have an equal

chance of getting selected).

2. Sample Unit : Retailers

3. Sample size : 100 respondents.

4. Method : Direct interview through questionnaire.

5. Data analysis method : Graphical method.

6. Area of survey : East zone of Nagpur city.

7. Timing of survey : 3.00 pm to 8.00 pm

FIELD WORK- METHOD USED FOR DATA COLLECTION

Questionnaire was prepared keeping the objective of research in mind.

The help of questionnaires conducted direct interviews, in order to get accurate

information.

In order to get correct information we had to approach Retailers.

I visited as many respondents as i can and asked them about the problems (gap) in

distribution.

It is really a Herculean task to understand Retailers Behavior.

In order to collect accurate information we visited to East zone of Nagpur city. each

and every question was filled personally by the respondents and checked properly.

DATA INTERPRETATION

1) Type of Outlet?

OPTIONS RESPONSE OF RESPONDENT PERCENTAGE ANALISYSGeneral Store 37 37%

Kirana Store 24 24%

Bakery 15 15%

Others 24 24%

General Stores Kirana stores Bakery Others0

5

10

15

20

25

30

35

4037

24

15

24

Inference:-

I have visited particular retail outlet in the area of east zone of Nagpur city

and found that 37% of the retail outlets are geneal Stores, 24% are Kirana Stores, 15% are

Bakery and 24% are the other outlets.

2) Are you keeping Frito-Lay’s products?

OPTIONS RESPONSE OF RESPONDENT PERCENTAGE ANALISYSYes 98 98%No 2 2%

98

2

YesNo

Inference:-

From the above graph it is clear that the 98% retailers keeping Frito-

Lay’s products while only 2% of retailers are not keeping Frito-Lay’s

products.

3) If no why ?

OPTIONS RESPONSE OF RESPONDENT PERCENTAGE ANALISYSNo Demand 05 5%

Less Margin 20 20%

Distribution Problem 45 45%

Other Problem 30 30%

5

20

30

45

No DemandLess Marginother ProblemDistribution pro.

Inference:-

The cause for not keeping the frito-lay’s products are No

Demand 5%, Less Margin 20%, Other Problem 30% and due to

Distribution Problem 45%.

4) Rack is present in the outlet?

OPTIONS RESPONSE OF RESPONDENT PERCENTAGE ANALISYS

Yes 30 30%

No 70 70%

30

70

YESNO

Inference :-

From the above graph it is clear that Rack is present in the 30% of

outlets while 70% of outlets are without racks.

5) Which Rack is present?

OPTIONS NO. OF RESPONDENTS PERCENTAGE ANALISYS

MOD A 10 10%

MOD B 20 20%

TRIMURTI 35 35%

ANTIRODENT 35 35%

MOD A MOD B TRIMURTI ANTIRODENT0

5

10

15

20

25

30

35

10

20

35 35

6) What compels you to keep frito-Lay’s products?

OPTIONS NO. OF

RESPONDENTS

PERCENTAGE

ANALISYS

Brand Name 40 40%

Quality 30 30%

Variety 25 25%

Price 5 5%

40

30

25

5

BRAND NAMEQUALITYVARIETYPRICE

Inference :-

Above graph shows that 40% of retailer keep products because of

Brand Name, 30% because of quality of products, 25% because of product

range and 5% because of products price.

7) How would you rate as a product?

OPTIONS RESPONSE OF RESPONDENTS PERCNTAGE ANALISYS

EXCELENT 48 48%

GOOD 42 42%

AVERAGE 7 7%

POOR 3 3%

EXCELENT GOOD AVERAGE POOR0

5

10

15

20

25

30

35

40

45

5048

42

7

3

8) Are you satisfied with the knowledge of the sales-man?

OPTIONS NO. OF RESPONDENTS PERCENTAGE ANALISYS

YES 70 70%

NO 30 30%

30

70

YESNO

Inference :-

From the collected data of the surveyed outlets it is clear that

70% retailer are satisfied while, 30% retailer are not satisfied with the

knowledge of the salesman.

9) Are you getting every flavor available with the sale-man?

OPTIONS RESPONSE OF RESPONDENTS PERCENTAGE ANALISYS

ALWAYS 30 30%

OFTEN 50 50%

RARELY 20 20%

ALWAYSOFTEN

RARELY

0

5

10

15

20

25

30

35

40

45

50

30

50

20

10) Are you satisfied with the present sales scheme of Frito-lay’s?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

ANALISYS

YES 40 40%

NO 60 60%

40

60

YESNO

Inference :-

From the graph it is clear that 60% of the retailer are not satisfied

while, 40% of the retailer are satisfied with the sales scheme of the Frito-Lay’s.

11) Are you satisfied with the distribution strategies of Frito-Lay’s?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

ANALISYS

YES 32 32%

NO 68 68%

32

68

YESNO

Inference :-

From the above graph it is clear that 68% retailers are not satisfied

with the distribution practices, while 32% are satisfied with the distribution

strategies adopted by the frito-Lay’s.

12) Would you suggest other retailer to keep Frito-Lay’s products?

OPTIONS RESPONSE OF RESPONDENT PERCENTAGE ANALISYS

YES 41 41%

NO 59 59%

41

59

YESNO

13) Do you think that Frito-Lay’s should improve distribution strategies?

OPTIONS RESPONSE OF RESPONDENTS PERCENTAGE ANALISYS

YES 82 82%

NO 12 12%

CAN’T SAY 6 6%

YES NO CAN'T SAY0

10

20

30

40

50

60

70

80

90 82

126

Inference :-

From the above data it is clear that 82% retailers are in favor of

improvement in distribution practices, while 10% are satisfied with the present

distribution strategies, 8% don’t comment on it.

LIMITATION

LIMITATIONS

Study and survey done in a East zone of Nagpur city only.

If the respondents answer does not falls between amongst the

options given, then it will turn up to be a biased answer.

Randomly selected sample taken.

Time Constraints.

Non-cooperative approach and rude behavior of the respondents.

CONCLUSION

& FINDINGS

1) Most of the retailer used to keep Frito-Lay’s products.

2) Some retailers not keeping the Frito-Lay’s products mainly because of distribution gap

and less quantity problem.

3) Rack is provided to most of retailers by the company.

4) Brand Name, Quality and Flavours compels the retailer to keep Frito-Lay’s products.

5) Most of retailers rate product as good.

6) Domestic players giving good competetion to the company .

7) Retailers are not satisfied with sales-schemes because of variaion in sales-schemes.

8) Retailers are not satisfied with the distribution strategies adopt by the company.

9) Retailers are not getting the products at right time.

10) Retailers often facing the problem of shortage of flavour.

11) Retailers expecting to improve the distribution practices so that they will get the

products at right time.

12) The distribution problem arises mainly because of sales-man and distributor.

SUGGESION

The working time of sales-man should be adjusted with the shop timing

of retailers.

Make the provisions through which every flavor will available with the

sales-man.

The morale of sales-man should keep high by motivating them.

Proper training should give to the sales-man.

Proper sales incentive should give to the sales-man.

Good condition vehicle should give to the sales-man to ensure early

dispatch of the products.

Make some early provision to ensure the clear communication between

Distributor, sales-man & retailer.

QUESTIONNAIRE

QUESTIONNAIRE

I am Dinesh Ekunkar pursuing my MBA from Central Institute of business management research & development Nagpur, a division of

V.S.P.M.

Please fill up the form for a market survey on “…………………”

Name :

Address :

Mobile No :

Q1. Type of Outlet ?

a. General Store b. Kirana Storec. Bakery d. Others

Q2. Are you keeping Frito-Lay’s products ?

a. Yes b. No

Q3. If no why ?a. No Demand b. Less Marginc. Distribution Problem d. Other Problem

Q4. Rack is present or not ?

a. Yes b. No

Q5. Which rack is present ?a. Mod A b. Mod Bc. Trimurti d. Anti Rodent

Q6. What compels you to keep Frito-Lay’s ?a. Brand name b. Qualityc. Variants d. Price

Q7. How would you rate as a product ?a. Excellent b. Goodc. Average d. Poor

Q8. Are you satisfied with the knowledge of the sales-man ?a. Yes b. No

Q9. Are you getting every flavors available with the sales-man ?a. Always b. Oftenc. Rarely

Q10. Are you satisfied with the present sales schemes of Frito-Lay’s ?a. Yes b. No.

Q11. Are you satisfied with the distribution strategies of Frito-Lay’s ?a. Yes b. No

Q12. Would you suggest other retailer to keep Frito-Lay’s products ?a. Yes b. Noc. can’t say

Q13. Do you think Frito-Lay’s should improve the distribution strategies ?a. Yes b. Noc. Can’t Say

Date…………..Place………….

Thank you for filling up this questionnaire and giving your valuable time .

Bibliography

WEB-SITES

www.google.com.

www.pepsico.com

www.frito-lay’s.com

BOOKS

Philip.P.kottler

Kelvin Keller