A fashionistas guide into the magazine industry.

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Behind the Scenes is a new annual publication about a fashionistas guide into the magazine industry. Presenting an exciting and practical mixture of knowledge from the industry, with exclusive interviews from fashion stylists, editors as well as articles and behind the scenes snap shots of photo shoots styling and beauty.

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Back issues of magazines that you’re interning with. These will help you prepare for your interview.

Pack a pair of flat comfy shoes for traveling to and from work and any midday errands.

You will need your phone handy to pick up emails and for editors and other staff to contact you.

Tube map for guidance to locations for errands and photo shoots.

The Intern’s ChecklistALWAYS BE PREPARED!

Keep your camera handy to take pictures of your experience at the magazine.(Just make sure you have permission first)

A dictaphone is useful for interviews. Editors and stylists are happy to answer any questions interns ask for your benefit and knowledge.

The underground is the fastest way to get around Central London. Having an oyster saves you money and time every day.

A Little red phone and address book is a must have whilst interning. Picking up contacts and email address’s is crucial in the fashion industry.

The Intern’s ChecklistALWAYS BE PREPARED!

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VOGUE

‘The best advice I can give is to be confident and remember people’s

names!’

BRITISH VOGUE INTERNPIPPA RICHARDSON, 22

Currently studying Fashion Communication and Promotion at Nottingham Trent University

How long did you work for the magazine? 3 Weeks full time.

Did you get paid?No. I did get £5 a day for food and a maximum contribution of £25 for travel a week

How did you apply for the internship?Email and then I was offered an interview.

What was a typical day at work like?It differed, but predominantly research projects for future stories, a daily beauty bulletin (doing a round up of all the interesting/relevant infor-mation from the day from blogs, newspapers, websites etc) scanning all the papers, supple-ments and magazines. The daily running’s of the department, answering the phone, taking messages, sending emails on behalf of the girls.

What was the most interesting part of working for the magazine?Just simply observing the office environment. I got to sit in on a couple of meetings too, which was really interesting.

What was the most difficult part of working for the magazine?Well 3 weeks isn’t very long and really it takes a while to settle in and feel confident about your jobs and responsibilities. Also, picking up on where the other intern left off was quite diffi-cult. She hadn’t been very organised and I was then picking up on her correspondence with clients etc.

Advice you would give someone wanting to get work experience at a magazine?The main work experience I had done prior to this was PR and I applied predominantly for me to see how things worked on this side. It was a very different experience and I would recom-mend that people try and do this too. It gives you a bigger picture of the wider industry you are entering.

BRITISH VOGUE

CLOSER MAGAZINE INTERNSCARLETT WESTON, 21

Currently studying Fashion Communication at Northumbria University.

How long did you work for the magazine?2 Weeks

Did you get paid?£50 a week Expenses

How did you apply for the internship?I saw the listing on-line, and sent an email with a CV and cover letter over to Daniella Bellanca the Beauty Editor. She emailed back and said I just needed to say when I wanted to work out of the dates she listed and it would be first come first serve.

What was a typical day at work like?Get in at 9, check the post room, open the par-cels and sign in clothing and accessories into the fashion closet, sort out PR returns, tidy the fash-ion closet, run errands, keep checking for new post, deliver clothing items to studio round the corner, deliver beauty items upstairs for shoot-ing, man the phones, research clothing on the internet, request PR samples, request high res. Images from PR companies, do anything that was asked of me!lots of organising!

What was the most interesting part of working for the magazine?When I got to go on a photoshoot with the picture director Emma. We had a car pick us up and went to a studio about half an hour away. The shoot was for Kate from the Apprentice and I helped with the directing and enjoyed see-ing what went on, whilst asking the stylist and Emma the picture director, questions about ther roles.

What was the most difficult part of working for the magazine?Sometimes it became quite tedious in the fash-ion closet and a bit lonely. It was hard in the second week when two more interns started and they didn’t have as much drive and interest as me. I had to get a bit bossy!

Advice you would give someone wanting to get work experience at a magazine?Write a polite cover letter to a few people within the magazine, particularly in the jobs you are interested in. Follow up your application with a polite phone call to check they received it. Don’t be put off by boring, hard work- it’s not all fun, a lot of the jobs can become very samey and you just have to do it. Speaking to people in the magazine , they all started at the bottom in order to get to the top. Whilst you are there ask as many questions as you can and don’t be afraid to ask to do more!

‘When I got to go on a photo shoot I helped with the directing and enjoyed

seeing what went on, whilst asking the stylist and picture director, questions

about ther roles.’

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Katie Grand

Katie Grand is arguably one of the most influential people in fashion today. An Editor, Stylist extraordinaire and consultant for fashion houses, there is nothing the remarkable fashionista has

not achieved and cannot achieve in her lifetime.

Here, we look into her past and discover that she was just an ordinary girl who climbed the ladder to enormous success. Making people believe that anyone can achieve their dreams with hard work

and dedication.

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“It’s clear that a new breed of magazines has arrived,” Editors wrote.

During her time at POP, Grand’s styling career exploded, advertisers were constantly battling for promotion in the magazine, and regularly asked her for contribution on their collections. Grand’s was becoming the household name, within the magazine industry. Everybody wanted her input, and she began incessant work with luxury brands; Louis Vuitton, Cavalli, Dior Homme, to name a few. As you might have expected, she is as much in demand from celebrities and their agents as the designers themselves. Dressing the likes of Agyness Deyn, Kate Moss and Madonna.

Katie styled the Spice Girls in their mid nineties glory days!

Grand edited Pop magazine for eight years before Conde Nast. Managing Director, Nicholas Coleridge approached Grand and made her an offer she could not refuse. Conde Nast is one of the biggest publishers in the world, publishing magazines such as, Vogue, GQ, Tatler and Elle. Her role would be editor-in-chief and co-founder of a new magazine. Together they collaborated and came up with the name of the new bespoke, style magazine, ‘LOVE’. Love was born, the new, edgy, experimen-tal magazine. With Katie Grand’s consider-able power and mysterious demeanor, the launch of the new Conde Nast publication, Love brings exciting diversity and future revelation.

Grand was just an ordinary nerdy teen from Birmingham, with a gap toothed smile and untamed hair. The 13 year old girl was given ‘Face Magazine’ and ‘Vogue’ when she was ill in bed one day. From that day on, she decided she wanted to go into the world of Fashion Magazines. After completing sixth form she began a foundation course at Birmingham’s Bournville College of Art where she was named Student of the Year after achieving a brilliant 96% in her results. In her late teens, she wrote to the Editor-in-Chief of Vogue at the time, Liz Tilberis, asking how she could become an editor one day. She advised her to attend Saint Martins College of Art and Design. Fortunately for Grand she successfully secured a place at Saint Martins. However like most girls her age, she went to college not knowing what she wanted to do; trying design, journalism, marketing and finally landing on print. Whilst at the college she began part time work with the newly launched magazine, Dazed and Confused. Grand helped with directing and styling the fashion shoots. After finishing college she carried on styling for Dazed, for most of the 90’s. In 1999, Katie was made Fashion Direc-tor of style bible, The Face and eventually in 2000, given her own magazine to set up. The inspirational fashion and art magazine POP, where she was appointed editor-in-chief. She made the magazine so powerful it instantly attracted fashion insiders and celebrities from everywhere.

“Her enthusiasm and joy for the fashion business and the role she plays in it shines forth like a beacon, one of the most in-demand stylists in the

country.”Evening Standard

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Champagne, a gift to the editor from a designer.

Ali’s computer has a constant numerous amount of inspiration stories

Ediotrs direct phone.Coffee is a must on a morning for the Editor.

MEET MY DESK Editor-In-Chief of Look magazine, Ali Hall shows Behind The Scenes her office.

MEET MY DESK Editor-In-Chief of Look magazine, Ali Hall shows Behind The Scenes her office.

A pin up of over a years worth of back issues of Look. These are put up in the office to refer back to for future magazines. Looking at Layouts and front covers.

Other things you will find in the editors office

- Reference books - Post it notes. They help com-municate with the other staff for alterations or jot notes to editors about interesting newspaper articles found. - A diary that the Editor’s PA keeps track of. Each day packed with staff meetings, showroom appointments and other events.

Fashion styling is every girls dream job. To reach this role in particular, you have to have a lot of experience under your belt. All work experience is usually unpaid so it is wise to have a weekend job or try stay with a friend who lives locally to the internship. Most magazines want at least 6 months experience before they consider you for a full time job, so get applying!

Stylists are constantly busy if its not calling in clothes it’s booking photographers, studios, hair and make-up artists, meeting models or shooting. Stylists also get the opportunity to travel abroad for photo shoots, which is definitely one of their highlights.

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How did you end up working for the magazine?

Two years worth of work experience. Then landed my first job at Happy image as a fashion assistant. I heard about a stylist job opening at InStyle so I ap-plied and got the job!

What is a typical day at work like?

No such thing as a typical day, that is why it is such a great job.

What is the most interesting part of your job?

Shooting and styling. Its super creative and fun. Its also exciting going on press appointments as it’s a bit like shopping.

Petro Stofberg, 25

Magazine: Look Magazine

Education : Undergrduate degree in English and History of Art & Masters in Fashion Journalism

What is the most difficult part of your job?

Being contantly busy, working on a weekly is relent-less, always having to come up with new ideas all the time. Sometimes you feel less inspired than others.

Advice you would give someone wanting to go into your role?

Go for online! Print media is a shrinking business and jobs are becoming harder to land. Online is the future and pretty easy at the moment to get work.

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People in the magazine industry believe online will have an effect on jobs in print media in the future, however this will mean more jobs available for people online. The outcome of this could be small or could be large but this is only the beginning of the constant, growing digital era. A lot of resource and effort goes into the publishing of magazines, most companies have a small online team, which in time will grow as the online industry grows, this will make more money and begin carrying more and more responsibilities.

Producing magazines is expensive, and a lot of the cost comes from paper, postage and circulation, in order to save expenses a lot of magazines have turned to online. At the moment people are using both online and print media magazines however, online is slowly becoming more popular due to the advancement of technology and how it’s cheaper to run an online magazine. This is due to no distribution costs. In an effort to “go green” and “save the world,” the changes must take place, creating eco friendly awareness as the use of paper decreases.

As online becomes more popular this should not be a threat to job seekers as there is still copious amounts of jobs that are available in the industry, if not more. The good thing about jobs for online media is that they are plentiful. Editing, producing, online research and content creation are growing areas in the media world because so many magazine companies are eager to capture readers online. Interestingly it is a relatively new field so a lot of experimentation is going on and more and more jobs are becoming available to help with the fast growing online industry.

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ONLINE

The iPad apps are vastly increas-ing in popularity within the magazine industry. The great thing about these new digital tablets is they are easy to travel with and the accessible Internet encourages people to use online over print. All fashion magazines are slowly going to adapt to this idea and create their own online magazine and iPpad apps, to keep up with the fast paced fashion industry. Fashion magazines already up and runnning include, Vogue, Esquire, GQ, Dazed and Interview. This shows that this is just the beginning of the digital era.

Inevitably, the availability of online versions of magazines will effect the print media industry, and possibly eventu-ally replace print which will in turn have an effect on the size of the print media industry, however it will not completely eliminate it. Even though online magazines do have some advantages, they still don’t quite provide all the benefits of print that would allow people to completely divorce people from purchasing print magazines.

‘The future lies with the internet, and those newspapers that survive will be those that produce truly original content’.

Stephen Brook, Guardian

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What education and training is involved to become a web editor?I didn’t take a very traditional route to get here, I did English at university, and before that I did an art foundation course specializing in fashion, so my intentions was to go into fashion journalism. Then after a few jobs on papers and generally in the press, I got a job at Asos and that’s where I got all of my web experience from before this job, so I sup-pose it shows you don’t have to take the traditional route necessarily. I think people value experience much, more than they do education.

So if you think if someone at Uni was unfortunate and got a low grade but had lots of experience they would still be in with a chance at their dream job?Absolutely, yes its all about the experience and I went to Asos and I got there because of my fashion writing skills, when I joined the company it was literally just me doing all the writing for the whole website, and it grew and grew from there and the whole time I was there I made an effort, and its one thing u must do, absorb as much information as you can, even if its not directly related to what your working on.

I was fashion writing but I still took note of other things, like the tech stuff, how other people who worked on the website made things happen. I think if you apply that get experience, soak up as much as you can talk to as many people as you can out-side your direct report. It shows, from doing that I got promoted to be editorial manager and built up an editorial team that didn’t exist at the time, so absolutely it think yes education is crucial because it shows your cpapable but experience shows for so much.

Online Editor

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Behind The Scenes meets with Online Editor of Look Magazine, Kate Stephens. She tells us about her views on online and print media and her role in the industry.

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What differences was there between working for Asos and Look?Well fundamentally one is a retailer and one is a publisher, so your objectives are slightly different, with Asos its about selling clothes with Look its more entertainment, its media to be consumed, we then add ways of making money, we layer things on top, we make money by selling clothes, the reader doesn’t come to the site thinking this is a retailer. So that kind of changes how you work and how you approach planning and what features your going to do. With Asos it was all very considered and a lot of decisions were made as a business it was like we know these are our best selling dresses we need to do a feature about these dresses pacifically, where as at look its a lot more about using our opinions and that being an authority.

Do you think online is becoming more popular than magazines?Well I think at the moment people are using both, I think the distinction between ‘I’m going to find out about fashion online, or I’m going to read it in a magazine, the boundaries are blurred, and people to both as a matter of course, I don’t think we have reached the tipping point yet where magazines are going to start dying and websites completely take over but it is evening out it will take over I’m abso-lutely sure. I don’t think they will completely dye out magazines are a ritual, you’ll find that they are a special experience.

Online is the future? What are your views?There will always be space for magazines, I work on-line and I would always stil buy magazines, because of the experience of it. I do think that the magazine market is massive and possibly saturated it depends who u ask, but a lot of magazines are going online as well. Vogue have just launched their I pad app. So you can actually buy Vogue as the full magazine as an app. So they’re functioning together, so if I had no access to a newsagent I would download the app, and have the full magazine on there I think the I pad makes a big difference with things like that its easier and they look gorgeous, the pictures look amazing. But not everyone has them yet but we’re getting there.

Do you think there are more jobs going for online magazines?Its growing now, I think historically much more

resource always goes into the magazine, and then there is a small online team and you’ll find online teams will start growing because the websites are growing. And starting to make more and more money and carrying more weight.

What inspired you to become a website editor?It was quite random. I always wanted to be an edi-tor, and that’s what I started out to be, that’s why I did English and fashion, and started working on local papers. I got to Asos and that’s when I really properly dis-covered the web. I just loved the fast pace of it and how flexible it was and the potential and possibili-ties with online I found very exciting. As soon as I made that step I knew that would be it then.

What are your top priorities when deciding what should go on the website?It’s a mixture, its quite technical we monitor all the activity on the website, one of the key things is what is doing well, who do people like, what’s generating the traffic to the website. It could be a celebrity say take, Cheryl Cole we put her on the website because we know she generates traffic. We know people want to see her outfits and get the looks. We spin different stories off on that. So we’re monitoring what’s doing well we do a lot of research on what drives traffic across the fashion sector for example hair styles, we know that its re-ally sought after online so we target content around there which is why were filming hair styling videos now. The magazine what’s going in the magazine, we try and link up and we’ll be doing a lot more of that as well. So what u see in the magazine get more of it or shop it or get n extra bonus if you go online. Also what’s going on and what we think and what we like and what we think our readers will like too.

What is your working environment like?Mental in a good way, its busy there is never time to get bored, its fantastic there’s always things to do. It is hard work, but there are the perks, we all love fashion in this office and that’s why we have come in to do it. Its fun and its combining your passion with what you love, and I would say that’s true for absolutely everyone here.

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HOW TO BECOME A BEAUTY WRITER

To become a beauty writer make sure you know what you’re talking about. Knowledge weather its in hair or beauty is crucial. Improve your understanding of beauty by working part time in a department store in summer holidays or inbetween university studies. Doing this will improve your understanding of beauty as you will get to know all the different techniques and trends. Starting a blog is very beneficial if you’re wanting to go into writing try and regularly write articles for your blog so when you have interviews for jobs in the area, potential publishers can see where your skills are in writing.

Build your CV. Include your written pieces that show your expertise in the beauty industry. Print out tear sheets of your online writing, as well as any other writing you want to feature, so that your resume is ready when opportunities arise. Practice writing cover letters for when a job comes up.

Submit your CV and attach articles and reviews to beauty magazines or fashion magazines with beauty editors and assistants. Once you have experience and articles to support your CV find as many job opportunities as possible and get your CV and cover letter sent out to them, whether its email or letter.

BEAUTY

Beauty Writer & Assistant

Katie Selby, 28

Magazine: Look Magazine

Education – Fashion Degree – LCF Catwalk & Editorial Image

How did you end up working for the magazine?After a year and a half of internships at dif-ferent publishing houses I got my first job at Eve magazine as a Beauty Assistant. I then freelanced at Grazia magazine before com-ing to Look as a Beauty Writer.

What is a typical day at work like?Busy! The deadlines at a weekly magazine are never ending. A typical day involves everything and anything from organizing beauty shoots to researching for beauty products, writing articles to coming up with story ideas.

What is the most interesting part of your job?Getting to meet and work with the many different people, photographers, models etc.

What is the most difficult part of your job?Keeping up with the fast pace of the maga-zine. You need to be super organized on a weekly magazine.

Advice you would give someone wanting to into your role?Get as much magazine work experience as you can.

Behind The Scenes meets with a Beauty Writer and Assistant from the well known fashion magazines Look and InStyle. They tell us about their roles, highs and lows and typical

days, working in the beauty departments.

Katie Service, 23

Magazine - InStyle Magazine

Education – Communications Degree

How did you end up working for the magazine?I interned with the magazine in 2009 and was asked to come back to help out as a beauty assistant.

What is a typical day at work like?Assisting the Beauty Editor and writer, compiling the test factor pages, speaking to PR’s and going to events.

What is the most interesting part of your job?Discovering new products and trends. The fast paced days keep it busy and interesting.

What is the most difficult part of your job?The tight deadlines!

Advice you would give someone wanting to go into your role?Build up a strong network of PR’s – its invaluable.

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BEAUTY

Pop Classic

Step 1: Make sure the skin is well primed using a good moisturiser, Comfort Crème is perfect for this very cooling on the skin, you then want to prime the face using a face primer this will create a perfect second flawless skin for this base visage works a treat! I then added a little strobe cream to give a iridescent glow to the face.

Step 2: Now we wanted to work the skin, however we wanted to make it look as if there wasn’t any product on there so using a #187 brush I buffed a Studio Sculpt and Careblend Oil combination into the skin this gave a very dewy glow.

Step 3: For this look its all about shapes, so I added a bright or-ange lip using morange and neo orange pigment to the lips.

Step 4: I used a small amount of black liner for a very simple yet striking look

This trend is all about the lip and liner, classic shapes like cat eye, or rounded smoky eyes

with a twist.

BEAUTY

Terra Copper

Step 1: Make sure the skin is well primed using a good moisturiser, Comfort Crème is perfect for this very cooling on the skin, you then want to prime the face using a face primer this will create a perfect second flawless skin for this base visage works a treat! I then added a little strobe cream to give a iridescent glow to the face.

Step 3: I then buffed Give me Sun pressed powder over the top of Gold deposit I then used wood-winked eye shadow contoured by espresso eye shadow for a golden eye. Added 48 lashes for a more dramatic look.

Step 4: On the lips we just used lots of clear gloss.

All about the bronze, gold and coppers. Sculpted cheeks in honey and buff tones, lips lacquered in caramels and highlight-

ed complexions.

Step 2: Now we wanted to work the skin, however we wanted to make it look as if there wasn’t any product on there so using a #187 brush I buffed a Studio Sculpt and Careblend Oil combination into the skin this gave a very dewy glow.

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Studio Photography

Studio photography is alot more straight forward than location becasue you can get exactly what you want. Soft light, hard light, coloured back drops. Everything is in your control. However if you are an amateur, setting up the studio takes can be difficult. There is alot of technical equipment to set up in the studio; lighting, backgrounds, camera lenses etc. If this equipment is not set up correctly your pictures could result in a disaster lookingflat and boring.

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Photography by Danielle Allen

Studio Photography SNAP Studios, London

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1. Fashion reflector

1. Photogrpaher Takes the pictures2. Models Three proffesional models were needed for the shoot3. Stylist Stylist is on the shoot to make sure the outfits are worn correctly by the models4. Assistant The assistant will dress the models, and help with props on the shoot. e.g fanning the models to give a wind effect.5. Reflector Used to reflect light towards the models6. Tripod Used as a platform for supporting the weight and maintaining the stability of the camera.7. Fan Used to creat a wind effect for the photoshoot. 8. Stand A prop for the models to give them height.

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NEW YORK CITY MANHATTAN HIGH LINE

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Backstage hair & make-up Spotted, backstage at the Look Fashion Show S/S 2011. Models are having their hair styled by Toni & Guy and Make-up by Benefit. The brands are both very popular for London fashion week events. Last minute touch ups of the hair and make-up are carried out before going on stage. The artists will stay behind for outfit changes incase any more touch-ups are needed.

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The Dressers at Fashion Shows are usually interns or fashion assistants who work for the magazine. Assisting back stage is always an unpaid job for interns. However it is very valuable for your CV. The

fashion shows need people with willingness and organization skills to deal with the fast-paced events.

The Dressers Diary . . . .

FASHION SHOWS

Dresser at the Look Fashion Show in London.

Dresser diary by Danielle Allen.

9:30 – The venue for the show was The Saatchi Gallery, I signed in at the gate and headed up a few stairs into the build-ing. The security guard points me in the direction of the backstage area. Here we go. The backstage area was surpris-ingly large. On one side were rails of dresses, wrapped in clear bags the other side was clear for the models to line up for the show and to see their final outfit before going onto the stage. At the end of the room was a table full of drinks and snack food. We all sat around for a while, then one of the fashion assistants said we could come and get breakfast from the first floor. Someone had obviously paid a very large bill at Pret A Manger . There was fruit, croissants, fresh juice and yoghurts.

10:00 – We are asked to allocate the out-fits next to each models name. Once they were all found we took the outfits out the plastic bags and organized them neatly. The fashion director allocated us all to a rail, assigning us to two models to dress each. We were all given a list of rules. ‘Do not pull the zip straight up, hold it gen-tly and lift it inch by inch. Wear gloves if handling a light coloured dress. Put tis-sue paper over the models faces to ensure that no make up gets on the dresses’.

11:00 – By 11 the models began arriving for hair and make-up for the first run through which started at 1:00pm, some of the models needed fittings for a few outfits so they immediately came back-stage. Most models went straight up to the second floor for hair and make-up.

12.00 - The models polaroids had been glued onto big cardboard sheets so we could memorise their faces. ‘Don’t let your model out of your sight’, I was told. All the models look absolutely identical. Fair skin, plump lips, dark blonde hair, big eyes, tall and skinny. I strike up a conversation with one of my models, Daphne, but she is quiet and sullen. She tells me that she is tired after just having flown in from Austria but is doing as many shows as possible to raise her profile.

1:00 It was lunch time, and Pret A Manger was on the menu again, which I was very pleased about, gorgeous salads, wraps and sandwiches were up for grabs

2:00 The fashion director shouts out ‘RUN THROUGH NOW!’ She stood with a clip-board at the front of the line calling out each of the models names and sends them in time down the runway. ‘Natalia, Alexandra, Irina, Maria etc.’

3.00 – After the run through we had a small break for half an hour just before the final show.

3:30 - With all the models nearly dressed and show time looming, the whole room suddenly seemed to descend into chaos. Stylist was running around with pieces of jewelry whilst the hair and makeup team did last minute touch ups. The fashion director was shouting into her head set and the atmosphere became intense. This was it.

4.00 – The models are all lined up ready to go on stage, the fashion director is at the front telling the models when to walk. Scrambling to help my models out of one look and into another the show finally comes to an end. Everyone is happy and satisfied with the outcome which then leads on to the after party for cocktails.

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Useful Resources

Website - http://www.fashionmonitor.com

Website - http://www.fashion.arts.ac.uk

http://www.drapersjobs.com

http://www.fsrl.co.uk/

http://www.fashionunited.co.uk/

The most up to date contacts, news and events available in the fashion and beauty industry.Contains the most wanted vacancies in the fash-ion and beauty industry.. Including, PR, Marketing, Media and Creative Resources.

Contains creative opportunities for under and re-cent graduates. Jobs include; full time, part time, temporary jobs, freelance and internships.

A great site to start your search for the perfect fashion job. Whether you are just starting your career or an experienced fashion professional.

Four Seasons handle fashion and retail jobs at all levels, from Graduate entry level to Director and have placed candidates into a wide range of dis-ciplines including Design, Retail, Buying, Visual Merchandising, Technical, Production, Merchan-dising and Retail Management

Fashion United contains many Fashion Jobs and opportunities, such as, desingers, merchandis-ers, sales managers, store managers, buyers, import merchandisers and internships.

Below are a number of different websites which contain up to date job vacancies in the fashion industry. The different websites include job opportunities in all areas of the industry from styling to News Assistant to Internships.

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http://www.workinfashion.com

http://www.prospects.ac.uk/index.htm

http://www.careermagazine.co.uk

A professional and social newtwork for the fashion industry. Search fashion jobs in all areas of the industry from design to retail, graduate jobs to management positions.

The Official Graduate Careers Website - the best way to find graduate jobs, postgraduate courses, work experience and careers advice.

Career Magazine is devoted to those who want to improve their professional life by finding a new job. Search UK jobs and post CVs., and let recruiters find you.

http://www.ed2010.com/

Ed2010 is based in America, helping you find your magazine dream job. Focusing on permantent jobs and internships in fashion capitals, NYC and LA.

http://dailyfashionjobs.com/

Based in America, containig lists of up to date job oppertunities for under and recent graduates.

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Online promotion

The internet is the most modern form of advertising and communica-tion. A website was created and a link to the brands blog and social media sites, Facebook and Twitter. Also an application for the iPad was created.

Retail

Behind The Scenes will be available to buy online and in shops, which students and graduates are most likely to go visit. These include concessions at Urban Outfitters, Blackwells, Waterstones and online stores such as, Magma.

Press packFrank PR will run the launch party for Behind The Scenes first issue, which is held at the Vinyl Factory in Soho, London. Performances form new artists will take place and contributors from the book will be there on the evening.