Final Presentation BIG(1)

Supplier Diversity

Project

June 1st, 2016

Agenda

Task Overview

Spring Objectives

Research

Next Steps

1

2

3

4

Long-term Goal

Help the Business Diversity Program increase

student awareness of supplier diversity

Task OverviewSpring

ObjectivesResearch Next Steps

Objectives

• Conduct market research

• Develop long-term project structure

• Identify potential marketing messages

Task OverviewSpring


Research Approach

1. Initial Survey

2. Focus Groups

3. Finalized Survey

Task OverviewSpring


Survey 1

To better gauge current

student perception of supplier

diversity

Task OverviewSpring


Survey 1

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Strongly Disagree Disagree Neutral Agree Strongly Agree

I think supplier diversity is important.

Task OverviewSpring


Survey 1

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


I think buying from small, family-owned businesses is important.

Task OverviewSpring


Survey 1

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


I think buying from local minority or women-owned businesses is important.

Task OverviewSpring


Focus Groups

Gain qualitative feedback from

students

Task OverviewSpring


Changes for Survey 2

• Provided definition near end of survey for clarification

• Split questions into sub-groups

• Better demographic representation

• Attitudinal questions

Task OverviewSpring


Survey 2

Create baseline metric

&

Shape the marketing plan

Task OverviewSpring


Survey 2 Demographics

Task OverviewSpring


Survey 2

Task OverviewSpring


Spring 2016

Transitioning Documents

Fall 2016

Student Awareness

Winter 2017

Student Involvement

Spring 2017

Measure Results

Next Steps

Task OverviewSpring


Student Awareness

Goal: Create and implement a marketing plan to increase

student awareness of supplier diversity.

• Leverage social media channels

• Educate students about supplier diversity

Measuring Success: Social media metrics

Task OverviewSpring


Student Involvement

Goal: Create engaging activities

• Host events

• Direct outreach

Measuring Success: Amount of people contacted

Task OverviewSpring


Measuring Results

Goal: Measure the success of the year long project

• Release survey 2 again

• Interview students outreached to during the student

involvement phase

Task OverviewSpring


Questions?

Other Schools

• Local business of the week

• Informative talks at sporting events

• Local business hashtag

Task OverviewSpring


Survey 2

Task OverviewSpring


Final Presentation BIG(1)

Documents

Transcript of Final Presentation BIG(1)