Big Mac Presentation
18
THE GOOD COMBO Megan Bonfield, John Buysse, Chris Ladwig, Caroline Keesey & Eddie Rybarski
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Summer 2012 Project
Transcript of Big Mac Presentation
THE GOOD COMBO Megan Bonfield, John Buysse, Chris Ladwig,
Caroline Keesey & Eddie Rybarski
PROBLEM
• Fierce competition within the industry and on the McDonald’s menu have caused sales of the Big Mac to slip
TARGET: MILLENNIALS
INSIGHT
• Generation of Choice • Bombarded by so many new messages and
options that familiar items are overlooked
BIG MAC REFUSES
TO BE OVERLOOKED
WHY?
• Secret Sauce • Three Buns • Sesame Seeds • The original “better burger” • It’s an icon (it has its own museum!) • 98% of people recognize the Big Mac
TOO MAC TO IGNORE
THANK
YOU!