Running ManThe best data. The best coaches. The best results. Credit: Ben Dennis, Kevin Haverlock, Andrij Harasewych, David Looby, Jim Tarpey, Kunal Tandon, Nadia Munoz, Adam Weiner, Jonathan Gregorio, Sotee Loey

The Winning EdgeNatural ability. Relentless training. These factors combine to propel athletes to the top. But those elements must be tied together to be meaningful. You have to do more than listen to your body to master it...

...you've got to understand what it's saying to you.

Previous TechBasic Monitoring EquipmentHeart Rate Monitors, Running Watches, PedometersHealth Tracking MonitorsGPS point-to-point trackingUsually sport specific (running vs biking vs swimming all have different gear)

It's not enough! It's not comprehensive!

StatisticBiomechanics - vital statistic monitoringbut focus on running. sample metrics include

○ Heart rate○ v02○ Stride turnover & length○ Perspiration/hydration analysis○ Biomechanics

■ Form/efficiency of run

Our Device● Motion Analytics

○ Most accurate● Lives in the cloud, always available● Comprehensive fitness dashboard -- not

just calories or miles run● Analysis by leading coaches● Alerts for key breakthroughs● Share your success with others -- Social!

All your data. Everywhere.

Down to BusinessKey Resources:We will need initial investments to fund the first batch of the productCost Structure:- Production expenses- In-house staff salaries- Distribution costs.- Promotional costsRevenue Streams:There is a one time fee for the bodysuit and the app. Extra charges will be applied to various in-app purchases that extend the functionality of the app and add new content (workout plans, diet regimens, dashboards..etc). We will also offer features to attract ancillary supporters, such as nutritionists, trainers and coaches, who may enroll in courses to earn credentials as [product-name]-certifed support professionals..

RunnersAffluent and well educated consumer group

● Attractive age and gender distributions across the population● 16 million runners with household income of $75K or more. ● Runners nearly $10 billion/year on their sport

Commercial

Focused on the Runner.

Running professionally takes a special type of person.

One with Drive and Motivation.

With Determination and Stamina.

It takes as much natural ability as it does relentless effort to make it to the top level.

Where every activity is analyzed. Every motion is scrutinized. Every ingredient is measured.

Every element, combined, is utilized to propel a runner from competing at an amateur level to thriving as an elite athlete.

Every element, combined, is utilized to propel a runner from competing at an amateur level to thriving as an elite athlete.

Introducing a new way to support your hard and life dreams. It’s not just an evolution to the FitBit or Nike+ Fuelband. It’s the Revolution to your training efforts.

And it’s not just a lifestyle activity tracker. It’s the ultimate professional training partner.

Measure your nutrition intake and improve your energy levels.

Identify what products are best for your runs to increase your stamina.

Analyze your body’s motion in order to improve your form and efficiency of movement.

Track your goals and use special game tools to increase your motivation.

Share your progress with friends or compete against others also in your social graph.

And do all of this from anywhere, anytime on any platform.

Your running shoes are no longer the most important part of your running toolbox. Your action readers and dashboard are. Easily tape the readers to your existing training gear and track your progress on your computer, iPhone or any other device.

Avoid excuses. Avoid Agony. Avoid Defeat.

Thrive.

Win.

Know More. Win More.