Final presentation
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Transcript of Final presentation
![Page 1: Final presentation](https://reader035.fdocuments.us/reader035/viewer/2022070321/558cc4fad8b42ad0608b45a2/html5/thumbnails/1.jpg)
S
GatoradePresentation Strategy
By: Jonathan Varjabedian
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Gatorade is . . .
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Target Audience
Sports Community
Active Individuals
Sports Fans
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Tools and Tactics
Google AdWords
Television
Twitter Promotion/ Public Relations
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Big “Tweet 2 TV Event” Idea
3 competitions
Hour televised event
Competition between major athletes
Public chooses the athletes
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Big “PossibleMatchups”
Jeter
KobeVs.LeBron
Vs.Cabrera
Manning Vs. Brady
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Big “Ultimate Goal”
Have athletes, sports fan, and active individuals associate Gatorade with their favorite
athlete/sport.
Use Twitter to get people directly involved with the campaign and put a positive mindset behind
the Gatorade brand.
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Performance Indicators
What is Twitter talking about?
Gatorade sales amongst target audience
Google AdWords Clicks and traffic
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BUDGET
Marketing Agency: $20,000Maintenance of marketing: $60,000
Google AdWords: $360,000
Twitter Promotion Tool: $120,000
6 Athletes for 1 Hour: $40,000 x 6 = $240,000Television 1 hour spot: $500,000Venue for event: $700,000
Total: $2,000,000
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Summary
Tweet 2 TV
Target all active individuals