Final Presentation 050210
description
Transcript of Final Presentation 050210
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Tourism Marketing & Technology
Social Networking & MarketingTechnology
>2010>2010
© Temasek Polytechnic 2010☺
By Dillon Lee
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Tourism Marketing & Technology
Social Networking & Marketing>2010>2010
© Temasek Polytechnic 2010
By Dillon Lee
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Social Networking & Marketing
© Temasek Polytechnic 2010
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© Temasek Polytechnic 2010
Social Networking & Marketing
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© Temasek Polytechnic 2010
Experimentation
Campaign Specific
Low Cost / Free
Fans / Followers
Standalone“Not necessary”
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>2010 : Social Media
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Targeted
Brand & Company
Resource Intensive
Advocates Influencers
Integrated“Very necessary”
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2010 : Social Media
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SOCIAL IS EVERYWHERE…
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Grammy Awards 2010
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http://mydayat.moma.org/http://mydayat.moma.org/
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NO Superbowl Ads for the first time in 23 years• Last decade $142m
USD$20m social media campaignIdea: Making the world a better place
Pepsi Refresh Project
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Coke’s Live positively application on FB
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Coke’s Live positively application on FB
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Share a great SM campaignWhat made it great?
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© Temasek Polytechnic 2010
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© Temasek Polytechnic 2010
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© Temasek Polytechnic 2010
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© Temasek Polytechnic 2010
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© Temasek Polytechnic 2010
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What’s next?• Integration & cohesive experience across platforms, products and devices
-- Web, mobile, TV, and video -- will become nearly-inseparable• Data crunching – making sense of all the collected data
– Friendship analysis
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>2010 : Social Media>2010 : Social Media
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What’s next?• Enterprise Social Media
– Share, discuss at work• Online - Offline Integration will continue
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>2010 : Social Media>2010 : Social Media
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In the future…In the future…
© Dillon Lee – Temasek Polytechnic 2009
MYFACEYOUTWIT.com
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Who REALLY invented the mobile device / Ipad?
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Tourism Marketing & Technology
Technology
>2010>2010
© Temasek Polytechnic 2010
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1. Cloud Computing2. Virtualization for availability3. IT for green4. Client computing5. Mobile applications6. Advanced analytics7. Social software & social computing8. Flash memory9. User activity monitoring (security)10. Reshaping data centers
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Strategic Technology Strategic Technology >2010>2010
Source: Gartner Research
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Rise of the Mobile PlatformRise of the Mobile Platform
Cell-phones will overtake PCs as the most common web browsing device by 2013
Gartner Research
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Rise of the Mobile PlatformRise of the Mobile Platform
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Rise of the Mobile PlatformRise of the Mobile Platform
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Rise of the Mobile PlatformRise of the Mobile Platform
• Variety of Iphone and Android apps.• Example….
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Location based application
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Source : Mashable.com
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Combines the community features of a good location based social network, with the competitive features of a scavenger hunt on steroids.
Users compete for points in their city, user badges, and vie for the prestigious spot of "mayor" for different locations.
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Smart Mobile SearchSmart Mobile Search
Location Based (Current & Last )
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Augmented RealityAugmented Reality
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A term used to describe a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality. -Wikipedia
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Augmented RealityAugmented Reality
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Augmented RealityAugmented Reality
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AUGMENTED REALITY - DEMOAUGMENTED REALITY - DEMO
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Google Streetview
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Google Streetview
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Google Streetview
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Google Goggles
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WHAT'S THE FUTURE?
© Dillon Lee – Temasek Polytechnic 2009
GenerousGenerousCollaborativeCollaborativeExperimentalExperimentalPlayfulPlayfulHelpfulHelpfulPersonalPersonalHonestHonestParticipatory**Participatory**
** Source: Paul Isakson
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Conclusion…
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Contact DetailsContact Details
[email protected]/leest29Facebook.com/leest29
© Temasek Polytechnic 2010