Final Plans

Social Action and Community Media(Task 8)

Products

• I have chosen to make a campaign of 3 posters.• They will all share the same colour scheme, fonts

and types of images. They will also all have similar copy, with only a few sentences changed.

• The general theme will be the same throughout the campaign and will contain the same kind of information. Each poster will have a different statistic to do with homelessness to make the reader realise the reality of the issue of homelessness.

Colour scheme

• The colour scheme will be kept simple and the same throughout the posters in the campaign. The main colour that will be used will be green. I will also use a grey colour for some of the writing that will be placed over the top of the image.

• There will be two different shades of green that I will use for different purposes. The writing nin the darker shade of green will include the contact information and the statistic. The lighter shade of green will be used for the borders of the text box at the bottom which will contain the contact information and the statistic. This green is the same green that is used on the SASH logo.

• The main colour of green will be used because it is the colour scheme that SASH use already and it is relevant to the issue due to what it symbolises; health, positivity and fresh starts. The part of the copy that will tell the audience that their help is needed will be in a grey colour. I think putting this text in a different colour to the rest of the copy will emphasise that it is important. The darker shade of green will be used for the copy at the bottom of the page on the white background. The lighter shade of green will be used for the border of the text box because it breaks up the image and the text with the recognisable colour of SASH, seeing as this is the same colour as the logo. The fact that the home colour scheme of SASH breaks up the idea of homeless people needing help and the contact information, how you can help shows the link of how SASH can help.

80% of homeless people don’t spend their lives on the streets, they are normal people like you, and they need your help.

www.sash-uk.org.uk/01904 652043

BUT SHE NEEDS YOUR HELP MORE THAN ANYTHING

Sophie seems like just a normal teenager…

Fonts• I will use a clear san serif font for all of the text apart from the sentence

‘But she needs your help more than anything’. This is because I think it is common in products that are informative and associated with official organsations to have a clear font so that the copy is easy to read. I will use the same fonts across the campaign for the same parts of the copy on each poster. The font ‘Street’ will be used for the contact information and also the sentence ‘Sophie seems like just a normal teenager…’ I will use the font ‘Window Crash’ for the sentence ‘But she needs your help more than anything’. This is because, this is the sentence that changes the feel of the poster, it shocks the reader. The font contains a smashed glass effect and look which fits well with the reason that I will be using it for.

• Each of the fonts that I use will be clear and easy to read so that the focus of the product is kept solely on the purpose and also on the message that it is conveying.

Images

• I will take my own images. The images that I will use will be of normal looking teenagers and young adults, ranging from the ages of 16-24. This is so that the character on the poster will relate to the target audience which is 16-24 year olds. The characters in the images will be going about their daily business. They will be shopping, studying, with friends or partying; all activities in which people of this age partake in and can relate to.

• My images will contain both genders and will be a mixture of ages between 16-24.

Here are the 3 images that I will try to copy with my own photography.

Layouts

80% of homeless people don’t spend their lives on the streets, they are normal people like you, and they need your help.

www.sash-uk.org.uk/01904 652043

BUT SHE NEEDS YOUR HELP MORE THAN ANYTHING

Sophie seems like just a normal teenager… The layouts of each poster will be similar. Depending on which parts of the photographs are clear, there will be changes in where the text is displayed. Also, there may be changes in the size of the text box at the bottom. This will depend on the amount of writing that needs to go inside it.

The logo will stay in the same place on all of the posters. I think that the logo is placed well because it is easy to see seeing as the stand out colour of green is on a white background and it contrasts well to make it more eye catching.

CopySophie seems like just a normal girl at school…She needs your help more than anything.

80% of homeless people don’t live on the streets, they are normal people like you, and they need your help.

Hannah goes out with her friends most nights…She needs your support.

Over 50% of young homeless people report that their parents told them to leave or knew they were leaving and didn’t care.

Each of the posters will have a small ‘get to know the character’ paragraph that will tell them something about them. I think this will be effective because my research shows that people would be more inclined to help people if they

Message

• I want my campaign of posters to put across the message that anyone can become homeless ay anytime and it cannot be stopped. It can happen to anyone and you might not know about it.

• I think that my posters will achieve this by using the images that I plan to. The photographs will show normal 16-24 year olds going about their daily business and doing what normal people of that age do.