Final pitch Zain, Shapali & Kemisha

What the video is about

Narrative- we show the narrative when the music slows down.

− In the beginning we see the intertextuality to Britney Spears video. When the girl is in school.

− When she is looking through the year book and drawing hearts around the boy’s pictures.

− When she is about to kiss the boy and his head turns into a giant lolly pop and she licks it.

− When she is in a straight jacket and she is craving for candy.

Performance- when the music goes fast.

− The band comes in when there is a guitar bit between the slow bit.

− There is an army of gummy bears marching towards the band and they are climbing on the lead singer.

− There are candy crawling over the lead singer.

Representation of star and genre

Stripy knee length socks –black and red for Gabi/ Jalikatu and white and red for Katusha because she is the lead singer.

Fingerless gloves- black different styles for each band member.

Pleated plain black skirt- different styles.

Pimp souls

Waist coat

Short sleeve plain tops- yellow, red and blue

Hair extensions to match the colour of their tops. (maybe wigs)

Maybe some chains across there waste as belts.

Relationship between video and lyrics

“I want you like candy” We are going to amplify the lyrics through the use of candy

We are also going to be illustrating the lyrics when she says “give me some candy” she is going to be in a straight jacket looking at the camera and saying it.

Type of video

The type of video we are going to is performance based with elements of a narrative and conceptuality.

We will be making intertextual references to a Britney spears video ‘hit me baby one more time, to so the people who have watched that video could relate to our music video.

Mise en scene – location/ props

We are going to have 3 locations for our video

We will be using a stage setting for the performance part of the video (maybe the drama hall)

We will be using a bedroom for one half of the narrative

And a classroom for the beginning part of the narrative and the music video.

May be a 4th location where they are about to kiss.

Cinematography

Mid shots, POV, over the shoulder shot, long shot, close up and extreme close up of the instruments and the band members, panning, tilting, high angle but not too high, low angle and mice eye view to make the band look powerful, bird eye view when the narrative girl is in the bed with a stight jacket. and lots more.

We are going to use various camera shots and camera movements to make our video look exiting which will keep the audience interested and hopefully make them want to watch the video till the end.

Editing techniques

We could use fade transition between the performance of the band and the narrative.

Genre and music video conventions how we will develop and challenge it

While the band is performing sweets will come into the shot climbing and crawling over the band members. Each time we see the performance more and more sweets will dominate the shots .

We will be challenging the genre and music conventions by combining elements of two different genres together- pop and rock – we will be using vibrant colours for the costume and the mise en scene

Theories used Andre Goodwin's music video conventions focussing on a conceptual performance based video and amplifying the lyrics

Richard dyers theory of star persona – created a distinctive look for our band from the conventional look for a rock band

Post modernism – we will be making intertextual references to Britney spears opening sequence to her video hit me baby one more time.

(http://www.youtube.com/watch?v=TKo4fFVymqk&ob=av2e )