Final kerrang presentation
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Transcript of Final kerrang presentation
Cameo & Georgia
Music magazine research
Individually mindedIndependent of thoughtMusically experiencedDefined by attitude,
passion and loyalty
Where Jackass meets playstation and skate culture meets ipod!
Reader profile60% male/40% female
British with a target population of 16-24 year olds
Magazine is focused around bands and what they are doing then the scene they are aiming at.
teasers
Featured story
Image of featured band cut out
bleed
Issue for January 15 2011
Pull quote
puff
Main featured band
Pull quote
Plug (using graphic)
Promotional posters
plug
Issue for September 12th 2009
masthead
Main band featured. This gives everyone an insight to the focus of the magazine
teasers
plugs
Cut out image of artist
bleedPull quote
Promotional plug
Issue for October 9th 2010
puff masthead
plugs
bleed
Cut out image of featured band Promotional
posters
All three front covers have:• The exact same font for masthead• Image of featured band is cut out and layered
within the cover.• Repetion of words such as exclusive, plus, win
and special.However! Every magazine we have looked at
changes its style slightly around its featured band.
Comparing front covers
Contents pageSame header for contents page
All three contents pages have similar lay outs.
Yellow and Black and constantly used in every issue for contents page headers and text.
Pull quotepuff
One of the main features with kerrang!s double page spread is a very large image of the featured artist/band. Images and posters are a key element with kerrang!.
Double Page Spread
http://www.bauermedia.co.uk/
Initially as a one-time supplement in the Sounds newspaper
Published by bauer media group, privately owened by the bauer family, based in germany hamburg, started in 1875, based in 15 countries, it has 282 magazines aswell as radio and tv (so its a synergy), total circulation of 38mil, in 2008 it became the uk’s biggest publisher with the purchase of Emap Consumer Media and Emap Radio. They have a 50 % stake in box television which includes •Q TV •4Music •Kiss TV •Kerrang! TV •The Box •Magic TV •Smash Hits TV
The usual cost
£2.20if you subscribe for the year getting 51 issues paying at once 84.15 saving yourself 25% at 1.65 per issue
Kerrang! TVSky channel 368Virgin media channel 342UPC Ireland channel 715
• June to December 07 – 76,937• December to july 08 – 60,294• July to December 09 – 52,272
A third of its readership has jumped ship over 12 months; it’s hard to see how it will survive as a print title for very much longer with this sort of performance.
sales
Aimed at a young audience, through the use of graphics, fonts, layouts and presentation
Take their lifestyles into consideration
Accommodates the young readership by using advertisements that relate to their interests.
Female readers are targeted by the use of male bands on free pull out posters and feature interviews
Interaction letters with prizes for the best
Gig reviews
Usually £2.20 an issue, it’s a weekly issue. Consumers can subscribe for the year saving 25%
www.kerrang.com
First artist
http://www.youtube.com/watch?v=-f1cwycSWq0
Present artist http://www.youtube.com/watch?v=RvnkAtWcKYg
Kerrang! Radion
http://www.youtube.com/watch?v=677fVjke8YE&feature=related
Kerrang! TV
http://www.youtube.com/watch?v=glefBWDK3B0
bibliography
• Google images• Youtube.com• http://www.google.co.uk/imgres?imgurl=http://www.pressep
ortal.de/showbin• http://www.bauermedia.co.uk/• http://journalism.winchester.ac.uk/?page=257 • http://www.kerrang.com/ • http://en.wikipedia.org/wiki/Kerrang!