Final idea

Henry Paul

FontsI found the fonts on DaFont.com.

This font is called “A for A”.

I will probably use fonts like these because they look good for not being too dark. The slight laziness of the font is so that the font coincides with homelessness. That is not to say that homeless people are lazy its just so that it fits in with the theme.

This font is called “Do your thing”.

Colour scheme

The colour scheme will follow SASH’s traditional choice which is usually a green background with white text.I think this will be a good idea because its not veering away from SASH’s consistency. I want it to send a message but still be bright and warming to attract volunteers.

If I had chosen a different colour scheme it may have looked too dark for the message I wanted the piece’s of work to send. The colour scheme may change in places but that would only be to adjust to something else. Hopefully I wont have to adjust anything and I will be able to stick plan throughout all my designs.

ImagesI want my images to be impersonal so that its not too hard hitting. Although I didn’t want it to be hard hitting I still wanted it to show helplessness. I thought two hands slipping away from each other was a good way to show this. The final image may not look exactly like this because it will have to match with font.

Two hands slipping away from each other don’t directly send a dark message. What it does is send an indirect message showing helplessness.

The images I choose may vary throughout depending on the text. They will most likely follow a theme and wont be decided until the final piece’s have been started. I may change the images based on how they look next to certain colours.

Copy

• None of my posters will consist of barrages of information. They will consist of a headline and then some contact information. I will be doing two posters and one advert for the side of a bus. They will all have similar fonts throughout and colour schemes so that that stick to the theme. The only text will either be a thought provoking message or contact information. I wanted my designs to be simple so that you get everything that the poster has to offer from the first glance. Its so that people don’t have to read lots of information from them for the poster to be informative. The text will be positioned based on the layout and will normally be in a relatively traditional position. I will choose text that isn’t too hard hitting. I want all my images to be relevant but not too dark as I’m trying to encourage volunteers to join. The text will all be straight foreword and relevant.

Bus Advert Layout

Blue is an invisible boarder that wont be seen with the finished piece.

Black is either a boarder or a photo.

Red is text.

Stop helplessness.

Stop homelessness.

Poster layout

Blue is an invisible boarder that wont be seen with the finished piece.

Black is either a boarder or a photograph.

Red is text.

You would deny a bed for a person,

but would you for him.

Poster Layout

Blue is an invisible boarder that wont be seen with the finished piece.

Black is either a boarder or a photograph.

Red is text.

Help prevent homelessness.

Help stop poverty.

Volunteer now.