1

3

introduction 6 - 9

t ypefaces & logos 10-21

milk 22-31

ice cre am 32-33

goat cheese 40-33

promotion 44-53

vehicles 56 -59

Content

Content

7

we want you to be delighted with Pure Delightso we’ll keep this sweet and simple...

pure delight’s Mission is to serve you and do it with a smile.

9

hello!

Pure Delight is a sub-group of the Hood Dairy Farm that specializes in non-dairy products. The product line includes rice, goat, soy and almond milk, soy ice cream and goat cheese.

Pure Delight aims to deliver the freshest goods to our costumer’s door via car or motorcycle. This book contains important information that explains what we’re all about to help keep Pure Delight looking its best.

TheBran

d

11TheBran

d

hood’s Typefaces& Logos are worth chatting over a tall, glass of milk.

13

the design

Pure Delight’s typefaces are very important to the look of the company. It is important that only the typefaces represented on this page be used on any Pure Delight product

or promotional objects.

15

AaaaKlavika

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i J k l m n o p Q r s t u v w X y Za b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

AbNadianne

AB CD E F G H I J K LMNOPQR S T U VWX Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 ! @ # $% ^ & * ( )

17

our brand of colors

are bright & cheery

& hard to miss.

These set of colors can be used in a variety of ways and appear as product identifiers to such items as milk and ice cream.

hood’s logos come

in all different

shapes and siZes.

These set of colors can be used in a variety

of ways and appear as product identifiers

to such items as milk and ice cream.

19

Est. 1843

- Goat Cheese -

pure delight

HOODdairy free products

21

we love photos

that brighten

your day.

We love photos and we love to use them any

time we get the chance, it’s important to our

“image”. Our photos are a mix of retro and

costumer submitted. Black and white is our

preferred colors of choice and we like to stay

true to this rule.

Products

23Products

nothing compares to a cup of cold Milk with a cookie or two... or four.

25

the design

In order to keep things consistant, the milk bottle label should only be used and placed directly upon the milk bottle. The porportions or angle should not be skewed in any shape or form and the color should follow accordingly to the milk product it is placed upon.

27

colorsPantone Black 5

Pantone 457

Pantone 305

Pantone 1788

29

31

images on the back

side add a touch of

piZZaZZ to a simple

hang tag.

The Pure Delight Milk Bottles have tags

specifically designed for interchangable

images on the back. These images come

from costumers that have uploaded

photos on the Pure Delight website.

They have been chosen with care and

consideration so that each tag is unique.

our dreamy & creamy Ice Cream is soy delicious that even cats love it too !

33

the design

Just like our milk, consistency is important to our ice cream products as well. The soy milk ice cream label should be represented solely on the bottom of the ice cream container. The porportion or angle should not be skewed in any shape or form and the color should follow according to the ice cream product.

35

colorsPantone 199

Pantone 1612

SoyStra

wberry

Ice CreamMilk

-Razzle D

azzle-Soy

Chocolate

Ice CreamMilk

-Lots of C

ocoa-

37

39

our ice cream

containers are

wr apped with

images good

enough to eat!

Our Soy Milk Ice Cream is only made from the freshest milk and is consistently good every time. Either Razzle Dazzle Strawberry or Lots of Cocoa Chocolate, this soy ice cream is delicious every time your sweet tooth has a craving.

41

we don’t mean to be cheesy but our Goat Cheesewill surely make you grin.

43

our goat cheese

is the perfect

siZe for a purely

delightful, fresh

& healthy treat.

Pure Delight Goat Cheese is always made with the highest quality of milk. Never any artificial additives or hormones this goat cheese is 100% natural.

Pantone 515

Promotion

45Promotion

we want to build a Relationship with our costumres that is warm and coZy.

47

the website

Pure Delight’s costumer ’s are very important in shaping the image of the company. The Pure Delight website acts as a resource for costumers to order products as well as a place to upload and share milk themed photos of their own. Costumers are also able to share non-dairy recipes with one another on the blog forum.

49

51

dairy-free recipes

are easy as 1,2,3.

Pure Delight aims to create a community that can share their experiences and knowledge with one another, especially when it comes to food! On the Pure Delight website costumers are able to share recipes with one another on the forum that make cooking or baking dairy free a pure delight.

53

we like to send

mail that is

worth receiving.

Each month Pure Delight sends out postcards with the photo of the month. The photos that have been chosen or appear on the postcards are uploaded and voted on by costumers on the Pure Delight website so anyone can take deliht in potentially seeing their photo on their mail.

Delivery

55Delivery

rain or shine or horse drawn wagon, we make Delivery easy by bringing products right to your door.

57

59

the pure delight

fiat and vespa

deliver your

goods in style.

The pure delight Fiat and Vespa allows for fuel efficienct, fast and easy transport of pure delight goods from our farm to your door because we always want your products to be fresh.

Thank

You!

pure delight6 Kimball LaneLynnfield, MA 01940617-887-3000PureDelight.com

Thank

You!