Make Business Loans Attractive(Smart, Safe, Affordable and Easy)

CriskCo can predict credit failures using a predictive algorithm.

A better way to monitor your A/R’s, predict credit risk, and grow your business.

CriskCo Monitor CriskCo Approve

Integrated credit approval tool for lenders and creditors

CriskCo’s target customers

● Financial Leaders ● B2B Small/Medium Enterprises

(SME)

$11B market in the US

Annual growth of 5.2% (2009-2014)

Competition: more than 550 companies

Main competitors:

Current credit risk market needs more data

CriskCo

StrengthsAccounting integrationReal-time, Cost efficientAdded value by community growth

WeaknessesLong sale cycle (10 months)Not recognized in the marketShort funding stage/high risk

Opportunities

1st mover advantage in market Market penetrationBlue ocean technology

Threats

Replaceable technology

Losing 1st mover advantage by competitor

Research efforts find...

81% more likely to order from an ad that looks like an article*

SVBJ economics & finance theme issue, Feb 2016

*Readers Digest, entrepreneur.com

Editorial Ads

Easy to read and appealing.

Bring CriskCo awareness to financial leaders.

Editorial Ads

Supplemental graphic Ads● Will reinforce CriskCo message.● Introduce CriskCo products.

Print Advertising

(6) full page print ads = $17,9403 editorial ads, 3 graphic adsDigital Advertising

410,000 digital impressions = $6,855

Media Price Plan

1st series issue● RadioShack case study

● Promote awareness for

better credit

management

2nd series issueCredit practices

Introduce CriskCo Monitor

3rd series issue Loan options

Introduce CriskCo Approve

www.criskco.com

4th series

issue● Graphic ad

● Secure target

Our plan should bring awareness about CriskCo

Introduce the CriskCo Approve product to financial leaders.

Promote CriskCo Monitor to get business owners to visit CriskCo.com

Thank you!

Skybox and Banne

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