Final Client-Based Draft-GoGreen Group

University of South Florida Saint Petersburg

Client-Based ProjectENC 3250

Dr. Francis Tobienne, Jr.

GoGreenChristina Mark

Natalia MartinezEzekiel HandelmanRobert Hagemann

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Meaning of Project

The meaning of the Client-Based Project is for our group, GoGreen, to work with a local organization to arrange a reasonable and mutually beneficial professional writing project. This opportunity will allow our group to conduct in a real world setting. It will require GoGreen to collaborate with team members, the professor, the organization and the client.

Project Goals and Deliverables

GoGreen has chosen to work with Patel College of Sustainability and the college’s communications and marketing coordinator, Melissa Wolfe. Our Goal is to create a successful walkathon that raises at least $3,000. The money raised will be given to the USF Office of Sustainability and the Student Green Energy Fund. This will allow for the implementation of sustainable and green projects.

There are various deliverable to finish for the project and to ensure the success of the walkathon. We have already finished our first deliverable, which included writing a proposal to Dr. Tobienne about our idea to work with Melissa and organize a walkathon fundraiser. We have already contacted our client and have established a contract. Our next deliverable includes our final proposal to our client, creating flyers, creating social media posts, and planning and coordinating Green Gallop Walkathon. We are on track for each of our project and client deliverables.

Intended Audience

Our intended audience includes people interested in sustainability and going green. The appropriate target market will include those who are highly involved with the want to impact the environment through sustainable projects. They are more likely to want to contribute, help raise money, and share with their friends.

Organization

The Patel College of Global Sustainability at the University of South Florida fosters sustainable urban communities and environments through collaborative research, education and community involvement. Its research generates innovations and new knowledge that will help cities around the world, including those in developing countries, reduce their ecological footprint while improving their form and function to make them healthier, more livable and resilient.

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Client

Melissa Wolfe is the Communications and Marketing Coordinator for Patel College of Global Sustainability. GoGreen picked Melissa Wolfe as our client because her background and position creating web content, managing and advising social media efforts, and implementing marketing strategies is a perfect fit to effectively carrying out our project and gaining awareness of “Green Gallop” so that we have a successful fundraiser. Also, by allowing us to utilize her established social media accounts to promote the fundraiser, we can target the appropriate market and gain volunteers and sponsors.

Our project fits perfectly into the mission and values of the Patel College. Our initiative will educate the community on sustainability and going green. We will also raise money that will be dispersed to SGEF, and Patel College to fund specific projects that focus on the green movement. The walkathon creates a positive impact for Melissa and the administration board for the Patel College of Global Sustainability

Deliverables Determined by Group and Client

The Green Gallop has a goal of raising $3,000. The walkathon will take place on March 1, 2016 from 9 A.M. to 12 P.M. The walkathon will take place at the USF Tampa Track and Field Stadium at 4204 East Fowler Ave. Tampa, FL 33620. We will provide the address and directions to the stadium for all personal. We will market this event starting January 1, 2016 in order to achieve as many volunteers, sponsors, and attendees. Also, since Earth Day is held on April 22, 2016, we will have the walkathon March 1st so it can be in relation to it.

Contract with Client and Organization

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Volunteers

We have established specific roles for our volunteers that include greeting participants, registering walkers, handing out food and beverages, directing parking, cleaning area, and setting up.

We have already found the following volunteers:

Chase Reeves: (239) 777-9500, [email protected], 430 3rd Ave S Saint Petersburg, FL 33701

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Luz Hansen: (239) 348-0730, [email protected], 896 Belville Blvd Naples, FL 34104

Danny Alcala: (727) 466-8822, [email protected], 1350 Seagate Dr, Palm Harbor, FL 34685

Thomas Danenza: (727) 480-0083, [email protected], 8403 81st St. North, Seminole, FL 33777

Reece Thomas (941) 416-5885, [email protected] 10811 N. Mckinley Drive, Tampa, FL 33612

Adam Mclaughlin (941) 914-3097, [email protected] 10811 N. Mckinley Drive, Tampa, FL 3612

Sponsors

The sponsors we wish to be involved in the walkathon include Mosi, Whole Foods, Green Market Cafe, Going Green Tampa Bay, Sweetwater Organic Farm, Lowry Park Zoo, Tampa Tribune, Tampa Bay Watch, Reeves, Sustany Foundation and TECO. We have created a form for our possible sponsors as follows:

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Sponsorship Form

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Formal Proposal to Client GoGreen

Christina Mark Natalia Martinez

Ezekiel Handelman Robert Hagemann

4 December 2015

Melissa Wolfe Communications and Marketing Coordinator University of South Florida Patel College of Global Sustainability 4202 E. Fowler Ave., CGS 101Tampa, FL 33620

Dear Melissa Wolfe:

As a team, we would like to contribute to the efforts of the going green movement by creating a walkathon fundraiser, called the “Green Gallop.” Our goals include raising awareness on the impact going green has on the environment, as well, as raising money to fund more sustainable projects led by USF and the Office of Sustainability. In order to accomplish this project, we have divided up established job titles that will carry out set tasks. Someone will be in charge of each of the following: creating flyers, producing posts for social media, acquiring sponsorships, setting up the event, maintaining communications, obtaining and managing volunteers, and administering and distributing proceeds.

Once flyers are created, we will print and distribute them around the campuses and surrounds organizations. The reason why we will also target surrounding organizations is because we want to get the community involved with green efforts. We are hoping this will establish awareness and open their eyes on what the effects of just a small contribution to going green can do.

Also, producing posts that will be featured on Melissa’s social media accounts for the Patel College, will help to procure volunteers for the fundraiser. They won’t just be any volunteers, but more specifically, volunteers that have a passion for the subject that is going to be pronounced. They are going to include those who are highly involved with wanting to make an impact on the environment through sustainable projects because the social media Melissa has, targets that segment of individuals and organizations. Not only will it help to gain volunteers, but perhaps attendees because it will promote the event. Perhaps it might even acquire more sponsorships, which leads us to explain how we will procure sponsorships and what organizations we will target.

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The point of obtaining sponsorships is so we have support and funds to make the project possible. The sponsors we will target will include organizations that have a similar goal of going green. Some of the sponsors we will aim towards will include: Mosi, Whole Foods, Green Market Cafe, Going Green Tampa Bay, Sweetwater Organic Farm, Lowry Park Zoo, Tampa Tribune, Tampa Bay Watch, Reeves, and Melissa has also suggested we add TECO and the Sustany Foundation. We will ask these organizations through our letter shown down below. This letter will provide information on who we are, and what our plan is. We hope to receive as many sponsors as we can!

The Green Gallop walkathon fundraiser for USF will be the first of many, establishing itself in 2016. We will market this event starting January 1st in order to achieve as many volunteers, sponsors, and attendees as we can. Since earth day of 2016 is held on April 22nd, we will have the walkathon March 1st so it can be in relation to it. The walkathon fundraiser, Green Gallop is going towards a good cause. The cause is going towards green initiatives and sustainable projects. Not only is it trying to raise money for these causes, but it will also help to increase awareness on the impacts of going green on the environment and community through USF, both in the areas of Tampa and St. Petersburg. There are only positive impacts that this fundraiser will bring.

Sincerely,

GoGreen

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Flyer

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Timetable

Christina Mark Natalia Martinez Ezekiel Handelman

Robert Hagemann

Dec 1 (Tues.)

Review all googledocs and add ideas

Complete Project Outline

Create googledocs for all deliverables

Start writing Progress Report



Dec 2 Add to Progress Report

Begin writing designated sections and research necessary info

Email Melissa to establish contract-- details to add to deliverables

Add to progress report

Research how to create successful walkathon/ fundraiser

Finish writing all designated sections for not-rough draft by midnight

Add to Progress Report

Research going green...

Begin writing designated sections

Add to Progress Report

Research how to organize a walkathon

Begin writing designated sections

Dec 3 (Thurs)

All designated writing sections of not-rough draft completed by midnight

Edit all completed sections of not-rough draft completed by midnight

All designated writing sections for not-rough draft completed by midnight

***Submit Progress Post by/before midnight

All designated writing sections for not-rough draft completed by midnight

Dec 4 (Fri)

A.M.--help group organize all completed work into one doc

A.M.--help group organize all work into one doc

Edit complete


***Submit not-


Finish editing by

10

Finish editing by 5 pm

draft by 4 pm

rough draft by/ before 6P.M.

5 pm

Dec 5Rea ReaR eadednn

safeesdfee e

Dec 6 sdfc

Dec 7

Dec 8 All additional sections and editing per feedback finished by 10pm

All additional sections and editing per feedback finished by 10pm



Dec 9 (Wed.)

***Final Email and Draft Submission at/before 5P.M.

***Final scribd submission at/before 5P.M.

Final A.M. Editing

Final A.M. Editing

Division of Labor

Team Members- Title

Sections to Write Primary Duties to Perform

Christina Mark- ContractInitiative and Proposal to Melissa/ Deliverable between client and group2 Volunteers Sponsorships Sponsorship Form Research still needed

*Submit Final Email and Draft by 5pm on Dec 9 (Wed)

Natalia Martinez-

Project Goals Organization Client 2 Volunteers Research on successful walkathon FlyerResearch completed--successful

*Submit Final Scribd by 5pm on Dec 9 (Wed)

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walkathon Resources needed Timetable Division of Labor Chart

Ezekiel Handelman-

2 Volunteers Social Media Posts Intended Process of Project Meaning of Sustainability and going greenResearch completed Resources needed Intended Process of Project

*Submit not-rough draft by 6pm on Dec 4 (Frid)

Robert Hagemann-

2 Volunteers AudienceResearch on how to organize a walkathon Steps to carry out walkathon/ organize walkathon Research completed Resources needed

*Submit Progress Report by midnight on Dec 3 (Thurs)

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Final Client-Based Draft-GoGreen Group

Documents

Transcript of Final Client-Based Draft-GoGreen Group