SUMMER INTERNSHIP PRESENTATION ON A STUDY ON SCOPE OF RETAIL EXPANSION FOR AMUL FROZEN PRODUCTS IN JAIPUR PRESENTED BY :- YASH GOYALROLL NO. 2880PGDM-BM

FACULTY GUIDE-Dr. Shiv P JoshiFACULTYFMS-IRMCORPORATE GUIDE-Mr. Prashaant SharmaOfficer Incharge- Ice-CreamGujarat Co-operative Milk Marketing Federation Ltd., Jaipur

IntroductionRETAIL EXPANSIONA business strategy in which growth is obtained by increasing the number of stores in which customers can buy a company's products and services. Unlike relocation, retail expansion entails opening up new stores in different physical locations while still maintaining the current business locations.Humans have been utilizing freezing as a means of safely preserving food for thousands of years. Birdseyes development of the double- belt freezer recreated natures freezing process and expanded its potential by moving beyond the limits of climate and season. Building on this ability to freeze food anywhere, any time of year, introduced the first line of frozen foods for sale to the public in 1930 and the frozen food industry was born.

FROZEN PRODUCTSPhotos3Company profileAmul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya meaning Invaluable. The cooperative is also referred to as Anand Milk Union Limited (AMUL).It was formed in 1946 , it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF) which today is jointly owned by 3 million milk producers in Gujarat. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.PRODUCTSAmul Ice-CreamAmul Frozen PaneerAmul Frozen Pizza

Photos + matter5OBJECTIVESTo know the current retailing of AMUL frozen products at Tonk Road area Jaipur.To know the retailers perception and factors influencing their perception towards AMUL frozen products.To analyze the scope for the expansion of market of AMUL frozen products in Tonk Road Area, Jaipur.Objective 1 change6RESEARCH METHODOLOGYRESEARCH DESIGNRESEARCH AREASAMPLE SIZEUniverseDescriptive DesignTonk Road, Jaipur64- Retailers of AMUL76- Non- Retailers of AMULAll Retailers of Frozen Products at Tonk Road Area, JaipurPrimary- QuestionnaireSecondary- Journals, website, Amul OfficeFrequenciesPercentagesBar GraphsPie ChartsPurposive SamplingDATA SOURCETools & TechniqueGRAphical representationSAMPLING TECHNIQUELIMITATIONS OF THE STUDYAs it was season of maximum sales so retailers didnt had much time to fill up the questionnaire.Area was restricted to Tonk Road only.

DATA ANALYSISSells Amul Frozen ProductsFrequencyPercentYes6445.7No7654.3For Amul RetailersSTOCK AMUL FROZEN PRODUCTSFrequencyPercent of Cases AMUL Products StockIce-cream64100.0%Frozen Paneer3351.6%Frozen Pizza34.7%Stock Amul Frozen Products. All the 64 amul retailers keeps the stock ice-cream and from these 64, 33 Retailers also keep the stock of Frozen Foods.13BRAND MOST PREFERED BY AMUL RETAILERS TO SELLPrefer to saleFrequencyPercentAMUL3859.4Mother Dairy23.1Kwality-walls69.4Vadilal1218.8Havmor23.1Other46.3Total64100.0SALE CHANGE TO SELL14SATISFACTION WITH DISTRIBUTORFrequencyPercentYes6398.4No11.6FREQUENCY OF SALESMEN VISITSFrequency of salesmen visitFrequencyPercentDaily4062.52-3 Days1929.74-5 Days11.66-8 Days46.3Total64100.0CHALLENGES FACED BY RETAILERS FROM DISTRIBUTOR SIDEChallenges faced by retailersFrequencyPercentIrregularity of salesman57.8Shortage of Ice-cream2132.8Advertisement23.1Replacement46.3No Problem3250.0Total64100.0RATINGS TO ATTRIBUTES OF AMULFor Non Amul RetailersSTOCK OR SELL FROZEN PRODUCTS OTHER THAN AMULFrequencyPercentIce-cream76100.0%Frozen Food2634.2%MOST PREFERED BRAND BY NON AMUL RETAILERS TO SELLFrequencyPercentCream Bell79.2Mother Dairy11.3Kwality - Walls1519.7Vadilal3343.4Havmor22.6Other1823.7Total76100.0REASON FOR PREFERENCE OF BRANDFrequencyPercentProper service4559.2Customer preferences56.6High profit margin2532.9Others11.3Total76100.0APPROACHED BY AMUL FROZEN LINE SALESMENFrequencyPercentYes3242.1No4457.9SOLD AMUL FROZEN PRODUCTS IN PASTFrequencyPercentYes1519.7No6180.3Total76100.0FrequencyPercent of CasesIce-cream15100.0%Paneer426.7%Total19126.7%24REASON FOR DISCONTINUING SELLING AMUL FROZEN PRODUCTSFrequencyPercentIrregularity of salesman79.2shortage of ice-cream22.6Other67.9Not applicable (Not sold in past)6180.3Total76100.0REASON FOR NOT START SELLING AMUL FROZEN PRODUCTSFrequencyPercentSalesman not approached4052.6Price problem1013.2Advertisement problem33.9Any Other810.5Not applicable (past seller)1519.7Total76100.0PROFIT RECEIVED BY OTHER COMPANIES FROZEN PRODUCTSFrequencyPercentMore than AMUL frozen products4863.2Less than AMUL frozen products11.3Same as AMUL frozen products2735.5Total76100.0NON AMUL RETAILERS INTERESTED IN SELLING AMUL FROZEN PRODUCTSFrequencyPercentYes2228.9No5471.1Total76100.0FINDINGSBOTH AMUL AND NON-AMUL RETAILERS54.3% keep AMUL frozen products among both AMUL and non-AMUL retailers.

AMUL RETAILERS98.4% are satisfied with AMUL distributor.62.5% are visited by AMUL salesmen daily.50% retailers face no challenge in keeping AMUL products.51.6% are aware about AMUL parlor (APO).79.7% expect quality from AMUL ice-cream.51.6% have ordered frozen paneer of AMUL.95.3% have ordered frozen pizza of AMUL.

NON-AMUL RETAILERS100% keep stock and sell ice-cream.43.4% prefer to sale Vadilal ice-cream.59.2% prefer brand because of proper service.78.9% have sold AMUL ice-cream in past.9.2% out of those who kept AMUL products in past give irregularity of salesman as a reason of discontinuance. 52.6% are not selling AMUL frozen products as they are not approached by salesman.71.1% are not interested in selling AMUL frozen products.68.4% are not interested in selling AMUL frozen products by non-AMUL retailers.SUGGESTIONSSalesman need to focus on covering new retailers.For the promotion of new products like AMUL epic some promotional techniques need to be used by salesman by make retailers aware about products and profit margin.Amul needs to focus on opening new Amul Preferred Outlets(APO) in Tonk Road Area. AMUL need to work on satisfaction of retailers for which profit can be one aspect, along with it salesman and distributors could work in maintaining relationship with them.Supply of Amul Ice Cream is required to be improved.

EPIC ROMOVE, AMUL 31Thank You..!!