Final United Project-1 Final
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Transcript of Final United Project-1 Final
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ChoiceChristopher Cindrich • Zachary McCoy • Andrew Harrison • John DePalma
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Deposit Growth
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Why Deposits?
Stability and Security
Increase Loan Capacity
Loan/Deposit Ratio Target of 85%
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Focused Approach
Bolstered Credit Card
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Survey Data
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Responder Gender
51%48%
1%
Male Female Other
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Responder Age
70%
17%
13%
0-25 25-45 45+
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Do Rewards Programs Increase Your Likelihood of Being a Long Term Customer?Most important credit card feature
78%
22%
Yes No
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What Is the Most Important Feature When You Are Applying For a Credit Card?
30%
60%
10%
Rewards Program Low Interest RatesCash Back
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Current Card United Bank Visa Platinum
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Features
•1% Cash Back on All Purchases•Pay Ahead•Fraud Protection•Travel Accident Insurance Up to $250K•Identity Theft Security and Protection
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Requirements
•Minimum Gross Income: At Least $36,000 Annually•Homeowners: Net Worth At Least $30,000• $10,000 Liquid Assets
•Non-Homeowners: Net Worth At Least $30,000• $15,000 Liquid Assets
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Current Application Process
1.) Download 2.) Print 3.) Complete 4.) Fax5.) Review
Approx. 2/3 weeks
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Concerns
•Dense and Difficult Application
• Strict Application Requirements
• Time Inefficient
• Lack of Aesthetic Appeal
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The New Standard of Excellence
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ZeusYou Are In Control
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Pick Your Path Low Interest Rates OR Rewards Program
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Simply Low Rates 0% Introductory APR for First 3 Months5.99% for Next 3 Months8.25% Thereafter
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The Competition BB&T Bright Low Rate Card - 8.15%-17.15%
* would not release interest rates when called directly
Huntington Bank Low Rate Card - 9.99%-24.99%
Rewards Card - 12.99%-27.99%
Clear Mountain Bank Rewards Card - 9.00-18.00%
Capital One Quicksilver Low Rates Card - 12.9% or 17.9% or 22.9%
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Earn Rewards. Your Way!
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Earn• Initial Sign-Up• Opening Additional United Accounts• Spending• Referrals• Making Timely Payments• Preferred Local Vendors • Seasonal Double Point Specials/Higher Cash-Back
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Redeem
• Auctions & Sweepstakes-Merchandise-Event Tickets-Gift Cards/Cash Prizes
• Classes (30 minutes)• Charity Donations• Local Businesses
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Online Application
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Mitigate Obstacles
Accessibility
Transparency
Secured Credit Card
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One Hub
Cross-sell to new and current customers
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Questions