filter

P O R T F O L I O / / C O U R T N E Y B O Y L E

filter

P O R T F O L I O / / C O U R T N E Y B O Y L E

courtney-boyle.com

Design is so simple, that’s why it is so complicated.

paul rand

p g / / 0 0 6 portfolio//filter designer//courtney boyle

semester//fall 2010

table of contents

I N T R O D U C T I O N F I L T E R p g / / 0 0 8

S E C T I O N / / 0 1 P O S I T I V E P O W E R p g / / 0 1 2

S E C T I O N / / 0 2 C L E A N L I N E S S , G O D L I N E S S p g / / 0 3 4

S E C T I O N / / 0 3 G E N T S p g / / 0 4 8

S E C T I O N / / 0 4 U N C O V E R I N G T H E T R U T H p g / / 0 6 0

S E C T I O N / / 0 5 O F F - C E N T E R E D A L E S p g / / 0 8 0

S E C T I O N / / 0 6 F O R E M M A p g / / 0 9 2

S E C T I O N / / 0 7 S H A K E Y O U R B O O T Y p g / / 1 0 6

S E C T I O N / / 0 8 T H I S I S Y O U R L I F E p g / / 1 2 8

S E C T I O N / / 0 9 F R E E L A N C E p g / / 1 9 6

S E C T I O N / / 1 0 I D E N T I T I E S p g / / 2 1 0

p g / / 0 0 7

course//portfolio instructor//mary scott

p g / / 0 0 8 portfolio//filter designer//courtney boyle

semester//fall 2010

filterB E H I N D T H E M I N D E X P L O S I O N S

I N T R O D U C T I O N

Chaotic, inspir ing, volat i le, an overwhelming intensity and downpour of possibil it ies flood my mind. The opportunity to unleash the creative process and begin a new project is my passion. Notes, sketches, mood boards, l ists, and research invade my workspace and I become captivated by the endless solutions to the presented problem. To f i lter through these ideas and focus on the best solution, and then to transform it into a f inal design is the ult imate reward. There is nothing better than f i l tering through all the madness to creating a polished refined idea executed to the best of my ability.

p g / / 0 0 9

course//portfolio instructor//mary scott

RESOURCEFULN

OP

OP

O B

ATTE

RY

CO

UR

TNEY

BO

YLE

PR

INT

3P

OW

ERED

BA

R

SPR

ING

‘10

TOM

SIE

U

The

NoP

oPo

AA

and

AA

A b

atte

ries

can

be

rech

arge

d w

ith

a va

riet

y of

liqu

ids,

inse

rted

into

the

cha

mbe

r vi

a a

pipe

tte

and

the

basi

c pr

inci

ple

is t

hat

a m

ixtu

re o

f mag

nesi

um a

nd c

arbo

n re

acts

whe

n m

ixed

wit

h a

liqui

d to

pro

duce

, in

the

case

of t

he A

A b

atte

ry, u

p to

500

mill

iam

p-ho

urs

(mA

h) o

f life

. Thi

s pu

ts t

hem

on

a pa

r w

ith

exis

ting

zin

c-ca

rbon

AA

bat

teri

es; h

owev

er, e

xist

ing

alka

line

batt

erie

s ha

ve a

long

er li

fe o

f bet

wee

n 17

00 a

nd 3

000

mA

h.Th

ey c

ome

in a

ran

ge o

f bat

tery

siz

es, a

nd a

ccor

ding

to

the

man

ufac

ture

r, a

sing

le A

AA

ver

sion

can

run

a s

mal

l han

dhel

d to

rch

light

for

up t

o 20

hou

rs.

They

can

be

run

off o

f bee

r, sa

liva,

uri

ne, c

ola,

blo

od, a

nd o

ther

liqu

ids

cont

aini

ng a

cid,

. Ins

ide

the

batt

erie

s, a

mix

ture

of c

arbo

n an

d m

agne

sium

rea

cts

wit

h th

e li

quid

to

prod

uce

pow

er -

- ar

ound

500

mA

h in

the

cas

e of

an

AA

bat

tery

. U

nlik

e co

nven

tion

al d

ry-c

ell

batt

erie

s, N

oPoP

o ba

tter

ies

don’

t de

teri

orat

e ov

er a

sho

rt ti

me

peri

od. T

hey

can

reta

in th

eir

char

ge fo

r te

n ye

ars,

mak

ing

them

per

fect

for

emer

genc

y si

tuat

ions

. Alt

houg

h he

y ca

n on

ly b

e re

fille

d a

finit

e nu

mbe

r of

tim

es.

They

’re

also

far

bett

er fo

r th

e en

viro

nmen

t --

they

don

’t c

onta

in h

arm

ful s

ubst

ance

s, s

uch

as m

ercu

ry, h

exav

alen

t chr

ome,

lead

or

cadm

ium

, so

you

can

disp

ose

of t

hem

wit

h a

clea

rer

cons

cien

ce.

As

wel

l as

pow

erin

g sm

all d

evic

es, N

oPoP

o ba

tter

ies

can

be li

nked

in s

erie

s to

cre

ate

larg

er p

ower

cel

ls. W

e sa

w a

bun

ch o

f th

em jo

ined

up

to p

ower

la

mps

and

the

eff

ect

was

ast

onis

hing

.

The

“bee

r ba

tter

y,”

as it

’s b

eing

aff

ecti

onat

ely

call

ed, i

s ac

tual

ly a

mic

robi

al f

uel c

ell (

MFC

). T

he f

uel c

ell u

ses

suga

r-co

nsum

ing

bact

eria

to

gene

rate

po

wer

fro

m w

aste

wat

er p

rodu

ced

in t

he b

rew

ing

proc

ess.

The

bac

teri

a co

nsum

e th

e or

gani

c m

atte

r in

the

bre

wer

y’s

was

te w

ater

, br

eaki

ng d

own

alco

hol,

star

ch a

nd s

ugar

. The

by

prod

ucts

from

the

pro

cess

are

ele

ctri

city

, cle

an w

ater

and

car

bon

diox

ide,

all

ver

y Ea

rth-

frie

ndly

.

Wit

h bo

th o

f th

ese

tech

nolo

gies

I w

ould

lik

e to

cre

ate

a ba

tter

y sy

stem

in p

lace

at

a ba

r th

at c

ould

har

ness

liq

uid

was

te a

nd t

urn

it in

to e

nerg

y. B

y ut

ilizi

ng n

ot o

nly

the

exce

ss b

eer

that

fall

fro

m t

he t

aps,

but

the

was

te f

rom

the

oth

er c

ockt

ails

and

the

uri

ne f

rom

the

pat

rons

. Bar

s ar

e a

fact

ory

of

acid

ic li

quid

s an

d th

ey c

ould

sav

e a

lot

of m

oney

by

just

taki

ng a

dvan

tage

of t

his

tech

nolo

gy a

nd r

ecyc

ling

thei

r w

aste

into

ene

rgy.

Bar

ow

ners

and

ent

repr

eneu

rs th

at a

re in

tere

sted

in s

avin

g bo

th m

oney

and

the

env

iron

men

t. M

ost

likel

y th

ey o

wn

bars

in a

cit

y an

d ha

ve t

he c

apab

ility

to

add

som

e re

nova

tion

s to

put

the

sys

tem

in p

lace

.

Ther

e ar

e no

dir

ect

com

peti

tors

rig

ht n

ow.

Sola

r po

wer

and

win

d po

wer

wou

ld b

e th

e on

ly th

ing

that

com

pare

s as

far

a cl

ean

ener

gy fo

r el

ectr

icit

y, b

ut o

ther

than

that

the

elec

tric

com

pani

es w

ould

be

an

indi

rect

com

peti

tors

.

REUSEREDUCERECYCLE

What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.

RESOURCEFUL

Weakness of this product?Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of times.Emotional quality?CreativeCan this product have a second life and are there harmful environmental effects?This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal impact on the environment.If you had the opportunity to change one thing about this product what would it be?I wish that they could create larger batteries so more power can be generated from this way.

Story you wish to tell?I would want people to know that this technology exists and to provide an example of something that could be done with them. I propose that bars could generate a good portion of their electricity by harness urine and the waste from beer taps and well and the waste from leftover drinks to power batteries. By showing one example people will be able to think about how they could use them.

What are some areas for reducing waste, cost of production?If the battery could be further developed so it can be recharged more then the waste of them would go down. Alternative solutions for this product being developed?Right now there are no other Aqua batteries on the market yet there are alternative power sources such and wind and solar that are also good for the environment yet generally they are less accessible to the average consumer.If I could change the values of this brand?I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.

Able to act effectively or

imaginatively, especially in

d iff icult s ituations.

CRADLE TO CRADLE

Clean Proficient TechnologicalCreative Productive FunctionalRecycled Ground Breaking HipInnovated Stimulating IndustrialGreen Visionary ScientificFun Ecological SpecializedSafe Reclaimed PromotionalSmart Reprocessed NaturalBeneficial Friendly PureBrazen Social BiodegradableForward Hospitable WastelessGlobal Neighbourly RefreshingEconomical Welcoming DifferentResourceful Warm FreshSensible inviting OriginalPractical New FascinatingConducive Modern

What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.

NO POPO

Battery powered objects are an absolute necessity in todays world, yet batteries are extremely harmful to the environment. The aqua powered battery is a solution to reducing waste by converting liquid waste into power for the battery. What if this technology could expand into something bigger? What if bars and restaurants could generate their own electricity? The Fluid Waste Recycling Program (FWR) aims to do just that. Liquid waste, now fluid energy.

R3 is a project that revolves around taking things that already exist and making them better. Better for the environment, better for the people that use them, better for the people that make them. Its about taking good ideas and expanding them even more.

positive power

S E C T I O N / / 0 1

O B J E C T I V E

S O L U T I O N

RESOURCEFULN

OP

OP

O B

ATTE

RY

CO

UR

TNEY

BO

YLE

PR

INT

3P

OW

ERED

BA

R

SPR

ING

‘10

TOM

SIE

U

The

NoP

oPo

AA

and

AA

A b

atte

ries

can

be

rech

arge

d w

ith

a va

riet

y of

liqu

ids,

inse

rted

into

the

cha

mbe

r vi

a a

pipe

tte

and

the

basi

c pr

inci

ple

is t

hat

a m

ixtu

re o

f mag

nesi

um a

nd c

arbo

n re

acts

whe

n m

ixed

wit

h a

liqui

d to

pro

duce

, in

the

case

of t

he A

A b

atte

ry, u

p to

500

mill

iam

p-ho

urs

(mA

h) o

f life

. Thi

s pu

ts t

hem

on

a pa

r w

ith

exis

ting

zin

c-ca

rbon

AA

bat

teri

es; h

owev

er, e

xist

ing

alka

line

batt

erie

s ha

ve a

long

er li

fe o

f bet

wee

n 17

00 a

nd 3

000

mA

h.Th

ey c

ome

in a

ran

ge o

f bat

tery

siz

es, a

nd a

ccor

ding

to

the

man

ufac

ture

r, a

sing

le A

AA

ver

sion

can

run

a s

mal

l han

dhel

d to

rch

light

for

up t

o 20

hou

rs.

They

can

be

run

off o

f bee

r, sa

liva,

uri

ne, c

ola,

blo

od, a

nd o

ther

liqu

ids

cont

aini

ng a

cid,

. Ins

ide

the

batt

erie

s, a

mix

ture

of c

arbo

n an

d m

agne

sium

rea

cts

wit

h th

e li

quid

to

prod

uce

pow

er -

- ar

ound

500

mA

h in

the

cas

e of

an

AA

bat

tery

. U

nlik

e co

nven

tion

al d

ry-c

ell

batt

erie

s, N

oPoP

o ba

tter

ies

don’

t de

teri

orat

e ov

er a

sho

rt ti

me

peri

od. T

hey

can

reta

in th

eir

char

ge fo

r te

n ye

ars,

mak

ing

them

per

fect

for

emer

genc

y si

tuat

ions

. Alt

houg

h he

y ca

n on

ly b

e re

fille

d a

finit

e nu

mbe

r of

tim

es.

They

’re

also

far

bett

er fo

r th

e en

viro

nmen

t --

they

don

’t c

onta

in h

arm

ful s

ubst

ance

s, s

uch

as m

ercu

ry, h

exav

alen

t chr

ome,

lead

or

cadm

ium

, so

you

can

disp

ose

of t

hem

wit

h a

clea

rer

cons

cien

ce.

As

wel

l as

pow

erin

g sm

all d

evic

es, N

oPoP

o ba

tter

ies

can

be li

nked

in s

erie

s to

cre

ate

larg

er p

ower

cel

ls. W

e sa

w a

bun

ch o

f th

em jo

ined

up

to p

ower

la

mps

and

the

eff

ect

was

ast

onis

hing

.

The

“bee

r ba

tter

y,”

as it

’s b

eing

aff

ecti

onat

ely

call

ed, i

s ac

tual

ly a

mic

robi

al f

uel c

ell (

MFC

). T

he f

uel c

ell u

ses

suga

r-co

nsum

ing

bact

eria

to

gene

rate

po

wer

fro

m w

aste

wat

er p

rodu

ced

in t

he b

rew

ing

proc

ess.

The

bac

teri

a co

nsum

e th

e or

gani

c m

atte

r in

the

bre

wer

y’s

was

te w

ater

, br

eaki

ng d

own

alco

hol,

star

ch a

nd s

ugar

. The

by

prod

ucts

from

the

pro

cess

are

ele

ctri

city

, cle

an w

ater

and

car

bon

diox

ide,

all

ver

y Ea

rth-

frie

ndly

.

Wit

h bo

th o

f th

ese

tech

nolo

gies

I w

ould

lik

e to

cre

ate

a ba

tter

y sy

stem

in p

lace

at

a ba

r th

at c

ould

har

ness

liq

uid

was

te a

nd t

urn

it in

to e

nerg

y. B

y ut

ilizi

ng n

ot o

nly

the

exce

ss b

eer

that

fall

fro

m t

he t

aps,

but

the

was

te f

rom

the

oth

er c

ockt

ails

and

the

uri

ne f

rom

the

pat

rons

. Bar

s ar

e a

fact

ory

of

acid

ic li

quid

s an

d th

ey c

ould

sav

e a

lot

of m

oney

by

just

taki

ng a

dvan

tage

of t

his

tech

nolo

gy a

nd r

ecyc

ling

thei

r w

aste

into

ene

rgy.

Bar

ow

ners

and

ent

repr

eneu

rs th

at a

re in

tere

sted

in s

avin

g bo

th m

oney

and

the

env

iron

men

t. M

ost

likel

y th

ey o

wn

bars

in a

cit

y an

d ha

ve t

he c

apab

ility

to

add

som

e re

nova

tion

s to

put

the

sys

tem

in p

lace

.

Ther

e ar

e no

dir

ect

com

peti

tors

rig

ht n

ow.

Sola

r po

wer

and

win

d po

wer

wou

ld b

e th

e on

ly th

ing

that

com

pare

s as

far

a cl

ean

ener

gy fo

r el

ectr

icit

y, b

ut o

ther

than

that

the

elec

tric

com

pani

es w

ould

be

an

indi

rect

com

peti

tors

.

REUSEREDUCERECYCLE

What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

Print 3

Tom Sieu

Blender

Book, Logo, Product Development

Resourceful , Modern, Future

15 Weeks

P R O J E C TInformational Book

S E C T I O N / / 0 1

RESOURCEFUL

Weakness of this product?Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of times.Emotional quality?CreativeCan this product have a second life and are there harmful environmental effects?This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal impact on the environment.If you had the opportunity to change one thing about this product what would it be?I wish that they could create larger batteries so more power can be generated from this way.

Story you wish to tell?I would want people to know that this technology exists and to provide an example of something that could be done with them. I propose that bars could generate a good portion of their electricity by harness urine and the waste from beer taps and well and the waste from leftover drinks to power batteries. By showing one example people will be able to think about how they could use them.

What are some areas for reducing waste, cost of production?If the battery could be further developed so it can be recharged more then the waste of them would go down. Alternative solutions for this product being developed?Right now there are no other Aqua batteries on the market yet there are alternative power sources such and wind and solar that are also good for the environment yet generally they are less accessible to the average consumer.If I could change the values of this brand?I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.

Able to act effectively or

imaginatively, especially in

d iff icult s ituations.

CRADLE TO CRADLE

Clean Proficient TechnologicalCreative Productive FunctionalRecycled Ground Breaking HipInnovated Stimulating IndustrialGreen Visionary ScientificFun Ecological SpecializedSafe Reclaimed PromotionalSmart Reprocessed NaturalBeneficial Friendly PureBrazen Social BiodegradableForward Hospitable WastelessGlobal Neighbourly RefreshingEconomical Welcoming DifferentResourceful Warm FreshSensible inviting OriginalPractical New FascinatingConducive Modern

What is your product?The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be refilled a finite number of times.They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can dispose of them with a clearer conscience.As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power lamps and the effect was astonishing.What does the product brand stand for?NoNoPo stand for non-pollution power. A green power source that creates power from waste.Brief History of your product?While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive, easily-made medical sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult to come by. “DNA Chip” type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Institute of Bioengineering and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested -- urine -- as a power catalyst.Do you think this a sustainable product?This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power source with no pollution.General audience?Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet and the people buying them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cost about $70 for six they are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so much that money isn’t a question.Is the shape a necessary function?Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.Perception of these product from other cultures?The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted as a great new product.Is this a male or female oriented product?I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and involvement with bodily fluids.Strength of this product?I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates energy. If bigger batteries were developed people could supply their own electricity with this product.

NO POPO

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//logo and icon sketches

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//icons used as chapter breaks

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./the cycle of the FWR

1. fluid waste is generated2. waste is drained into a storage tank3. fluid is converted into power4. power is put into a fuse box5. power is distributed for the building

FWR FWR FWR

1.

2. 3. 4.

5.

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GODLINESS

GODLINESS

Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-

monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German

accent. Believe me, it’s an experience.

Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You

were right. --Your loving father.” He never heard from his parents again.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever

since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would

pounce and not let go until he’d gotten an order.

But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar

soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.

Dr. Bronner’s version:

1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!

2. Peppermint is nature’s own unsurpassed fragrant Deodorant!

3. A drop is best Mint Toothpaste; brushes Dentures Clean!

4. A dash in water is the ideal Breath Freshener & Mouth Wash!

5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!

6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.

7. Hot Towel-Massage the entire body, always towards your heart.

8. Pets, silk, wool & body tingles head to toe - keeps cool!

9. 3 dashes in water rinse most Sprays Off fruit & vegetables!

10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!

Paraphrased:

* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.

* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many

people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.

spaceshipearth

IF YOU CAN WITH KINGS LOVING FRIEND WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD TO TEACH MASO N HILLEHUMAN RACE, SPACESHIP

ORGANIC

GODLINESS

GODLINESS

Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-

monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German

accent. Believe me, it’s an experience.

Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You

were right. --Your loving father.” He never heard from his parents again.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever

since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would

pounce and not let go until he’d gotten an order.

But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar

soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.

Dr. Bronner’s version:

1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!

2. Peppermint is nature’s own unsurpassed fragrant Deodorant!

3. A drop is best Mint Toothpaste; brushes Dentures Clean!

4. A dash in water is the ideal Breath Freshener & Mouth Wash!

5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!

6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.

7. Hot Towel-Massage the entire body, always towards your heart.

8. Pets, silk, wool & body tingles head to toe - keeps cool!

9. 3 dashes in water rinse most Sprays Off fruit & vegetables!

10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!

Paraphrased:

* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.

* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many

people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.

spaceshipearth

CAN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WALKKINGS & NOT LOSE THAT COMMON TOUCH! IF NEITHER

FRIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUNT WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD

TEACH EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AITHHILLE L TAUGH T CARPENTE R JESU S TO UNIT E THRACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD'S

ACESHIP EARTH & DO GREAT WORK WITHIN IT; & WHICH MORE MY SON, YOU'LL BE A MAN! A MAN! SURE,

EAST IS EAST & WEST IS WEST & NEVER THE TWAIN SHALL MEET! BUT THERE IS NEITHER

EAST NOR WEST, NOR BORDER , BREENOR BIRTH, ONCE THE MORAL ABC UNITES

ALL MANKIND FREE ON GOD'S SP ACESHIP EARTH ! THEN & ONLY THEN , NO MATTEHOW ROUGH THE TRIP, HOW CHARGED WITHPUNISHMENT THE SCROLL, YOU ARE THE

CAPTAIN OF THY SHI P,THE MASTER OFTHY SOUL!

ETHICAL CONSUMERISM

Having great reverence

for God; p ious../ D iv ine .

Dr. Bronner as a man was quite fascinating. From his self-proclaimed Doctor title to his escape from mental institutions, he spreads his ideas of a better world through the labels of his soap products. If these soap bottles were more appealing to a mass audience his message of peace and hope could be spread to more people having an greater impact on spaceship earth.

Dr. Bronner’s Magic Soaps are a staple in many peoples daily routine. “Do gooders”, hippies, and the ethically conscious have been devoted to this brand for years. How can Dr. Bronners expand into a more mainstream market so their products can affect more people?

cleanliness, godliness

S E C T I O N / / 0 2

O B J E C T I V E

S O L U T I O N

GODLINESS

GODLINESS

Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-

monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German

accent. Believe me, it’s an experience.

Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You

were right. --Your loving father.” He never heard from his parents again.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever

since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would

pounce and not let go until he’d gotten an order.

But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar

soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.

Dr. Bronner’s version:

1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!

2. Peppermint is nature’s own unsurpassed fragrant Deodorant!

3. A drop is best Mint Toothpaste; brushes Dentures Clean!

4. A dash in water is the ideal Breath Freshener & Mouth Wash!

5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!

6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.

7. Hot Towel-Massage the entire body, always towards your heart.

8. Pets, silk, wool & body tingles head to toe - keeps cool!

9. 3 dashes in water rinse most Sprays Off fruit & vegetables!

10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!

Paraphrased:

* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.

* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many

people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.

spaceshipearth

IF YOU CAN WITH KINGS LOVING FRIEND WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD TO TEACH MASO N HILLEHUMAN RACE, SPACESHIP

ORGANIC

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

Print 2

Roland Young

Frankl in Gothic, AachenCompressor Slab Seri f

Logo, Packaging, Poster

Prophet, Cleanl iness, Soap Box

8 Weeks

P R O J E C TDr. Bronner’s Magic Soaps

S E C T I O N / / 0 2

GODLINESS

GODLINESS

Bronner is an 85-year old (as of 1993) German immigrant who hangs out in Escondido, California. He’s not an MD or strictly speaking a rabbi, but claims he’s got the equivalent of a PhD in chemistry, which I guess makes him a master chemist. He’s

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of world peace.

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

half-true Socialist-fluoride poison & tax-slavery with full-truth, work-speech-press & profit-sharing Socialization! All-One! So, help build 4 billion Hannibal wind-power plants, charging 96 billion battery-banks, powering every car-factory-farm-home-

monorail & pump, watering Babylon-roof-gardens & 800 billion Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal Military Training,” etc.

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German

accent. Believe me, it’s an experience.

Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You

were right. --Your loving father.” He never heard from his parents again.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucified in Chicago in order to publicize the plan. (He survived.)

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever

since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality. In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would

pounce and not let go until he’d gotten an order.

But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar

soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon juice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise sticking to diaphragms.

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people have told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.

Dr. Bronner’s version:

1. Always dilute for Shave-Shampoo-Massage-Dental Soap-Bath!

2. Peppermint is nature’s own unsurpassed fragrant Deodorant!

3. A drop is best Mint Toothpaste; brushes Dentures Clean!

4. A dash in water is the ideal Breath Freshener & Mouth Wash!

5. Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!

6. Dilute for ideal After Shave, Body Rub, Foot Bath, Douche.

7. Hot Towel-Massage the entire body, always towards your heart.

8. Pets, silk, wool & body tingles head to toe - keeps cool!

9. 3 dashes in water rinse most Sprays Off fruit & vegetables!

10. 1/4 oz in qt H2O is Pest Spray! Dash, no rash Diaper-Soap!

Paraphrased:

* For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told that adding a dash of baking soda makes it even better.

* For toothbrushing, apply a drop or two of Dr. Bronner’s Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many

people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.

spaceshipearth

CAN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WALKKINGS & NOT LOSE THAT COMMON TOUCH! IF NEITHER

FRIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUNT WITH YOU, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD

TEACH EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AITHHILLE L TAUGH T CARPENTE R JESU S TO UNIT E THRACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD'S

ACESHIP EARTH & DO GREAT WORK WITHIN IT; & WHICH MORE MY SON, YOU'LL BE A MAN! A MAN! SURE,

EAST IS EAST & WEST IS WEST & NEVER THE TWAIN SHALL MEET! BUT THERE IS NEITHER

EAST NOR WEST, NOR BORDER , BREENOR BIRTH, ONCE THE MORAL ABC UNITES

ALL MANKIND FREE ON GOD'S SP ACESHIP EARTH ! THEN & ONLY THEN , NO MATTEHOW ROUGH THE TRIP, HOW CHARGED WITHPUNISHMENT THE SCROLL, YOU ARE THE

CAPTAIN OF THY SHI P,THE MASTER OFTHY SOUL!

ETHICAL CONSUMERISM

Having great reverence

for God; p ious../ D iv ine .

//sketch of Dr. Bronner

p g / / 0 3 8 portfolio//filter designer//courtney boyle

semester//summer 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

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ULTRALUXURYTOPOFTHE L INE

MODERN

BE

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est

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the

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l S

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ULTRALUXURY

a material object, service ,

etc. , conducive to sumptuous

l iv ing , usually a delicacy, elegance,

or refinement of l iv ing rather than

a necessity

HIGH-QUALITY

MODERN

GentGents is a skin care line for men. Seven top of the line skin care products were created to give men the best of the best when it comes to their skin. Inspired by the beauty and sleekness of the cars, the Gents line is undeniably “Bentley”.

What if the Bentley Motor Company were to create a skin care line? Who would your audience be and how can the brand be carried over into a completely new world of products?

a gents world

S E C T I O N / / 0 3

O B J E C T I V E

S O L U T I O N

ULTRALUXURYTOPOFTHE L INE

MODERN

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

Packaging 3

Tom McNulty

Helvet ica Neue

Packaging, Point of Purchase Display

Sleek, Fast , Ref ined

7 Weeks

P R O J E C TBentley Skin Care Line

S E C T I O N / / 0 3

BE

NTL

EY

CO

UR

TNE

Y B

OYL

E

N

OV.

6TH

, 200

9M

OTO

RS

LTD

.

PA

CK

AG

E D

ES

IGN

3 |

TH

OM

AS

MC

NU

LTY

W

ED

. 12P

M

Ben

tley

--sk

inca

re l

ine

bran

d ex

tens

ion

W.O

. Ben

tley

Bef

ore

Wor

ld W

ar I,

W.O

. Ben

tley

had

bee

n in

par

tner

ship

wit

h hi

s br

othe

r H

.M. B

entl

ey s

elli

ng F

renc

h D

FP

car

s, b

ut h

e ha

d al

way

s w

ante

d to

des

ign

and

buil

d hi

s ow

n ra

nge

of c

ars

bear

ing

his

nam

e. In

Aug

ust

1919

, Ben

tley

Mot

ors

Ltd.

Was

reg

iste

red,

and

a c

hass

is w

ith

dum

my

engi

ne w

as e

xhib

ited

at

the

Lon

don

Mot

or S

how

in

Oct

ober

of

that

yea

r. A

n en

gine

was

bui

lt a

nd r

unni

ng b

y D

ecem

ber,

and

ord

ers

wer

e ta

ken

for

del

iver

ies

star

tin

g in

Ju

ne

1920

; h

owev

er,

deve

lopm

ent

took

lon

ger

than

est

imat

ed,

and

the

firs

t ca

rs w

ere

not

rea

dy u

nti

l S

epte

mbe

r 19

21.

1919

-B

entl

ey e

mpl

oys

appr

oxim

atel

y 4,

000

peop

le w

orld

wid

e an

d th

e av

erag

e le

ngth

of

serv

ice

at B

entl

ey is

11

year

s-O

ur r

egio

nal

offi

ces

are

base

d in

the

UK

, US

A, G

erm

any,

Jap

an, C

hina

, Sin

gapo

re, S

ydne

y, K

orea

, Dub

ai a

nd M

exic

o-W

e ar

e re

pres

ente

d by

212

Ben

tley

fac

ilit

ies

wor

ldw

ide*

; 24

in t

he U

K, 3

8 in

the

US

A, 5

2 in

Eur

ope,

15

in t

he M

iddl

e E

ast

(inc

l A

fric

a an

d In

dia)

and

15

in A

sia

and

Aus

tral

asia

, am

ong

othe

rs-V

olks

wag

en A

G a

cqui

red

Ben

tley

in 1

998

com

men

cing

a £

500

mil

lion

inve

stm

ent

prog

ram

me

to im

prov

e ou

r fa

ctor

y fa

cili

ties

and

sup

port

fu

ture

pro

duct

dev

elop

men

t pr

ogra

mm

es-G

loba

lly,

we

sold

just

ove

r 10

,000

car

s in

200

7 -

com

pare

d w

ith

arou

nd 9

,000

in 2

006,

aro

und

8,50

0 ca

rs in

200

5, 6

,500

in 2

004

and

1000

in

2003

Ben

tley

pas

t:-B

entl

ey M

otor

s w

as f

ound

ed in

191

9 bu

t th

e m

anuf

actu

rer

did

not

mak

e a

com

plet

e ca

r fo

r 27

yea

rs –

onl

y en

gine

s an

d ch

assi

s-B

entl

ey w

on L

e M

ans

six

tim

es –

192

4, 1

927,

192

8, 1

929,

193

0 &

200

3-W

hen

Ben

tley

cha

irm

an W

oolf

Bar

nato

was

dar

ed t

o ta

ke o

n th

e fa

mou

s B

lue

Trai

n be

twee

n C

anne

s an

d C

alai

s in

his

Spe

ed S

ix in

193

0, h

e w

on t

he b

et b

y no

t on

ly b

eati

ng it

but

by

reac

hing

his

clu

b in

Vic

tori

a, L

ondo

n, f

our

min

utes

bef

ore

the

expr

ess

pull

ed in

to C

alai

s-B

entl

ey p

rodu

ctio

n m

oved

fro

m C

rick

lew

ood,

Lon

don

to D

erby

whe

n R

olls

-Roy

ce p

urch

ased

Ben

tley

in 1

931

Ben

tley

car

s:-I

t ta

kes

150

hour

s to

han

d-bu

ild

a C

onti

nent

al G

T an

d 40

0 ho

urs

to b

uild

an

Arn

age

-Eve

ry s

ingl

e co

mpo

nent

of

a B

entl

ey is

fil

ed o

n co

mpu

ter

in m

inut

e de

tail

and

can

be

trac

ked

back

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During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL

is thetruth really outthere?

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CONSPIRACY

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL0971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956

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of or pertain ing to the claimed

occurrence of an event

or perception w ithout scientif ic

explanation, as psychokinesis ,

extrasensory perception, or

other purportedly supernatural

phenomenon

GOVERNMENT COVER-UP

FACT 01 Something that actually exists; reality; truth.02 Something known to exist or to have happened.

03 Something said to be true or supposed to have happened.04 A truth known by actual experience or observation.

Deriving from the word fact, the concept of exposing the truth behind Area 51 is what the type specimen book is based on. Coupled with Elementa, the idea of what the government tells us and what is actually the case starts to become exposed.

Isonorm is a font created for the Internat ional Standards Organization (ISO). Characterized by its basic factual design, a type specimen book should highlight these features.

exposing the truth

S E C T I O N / / 0 4

O B J E C T I V E

S O L U T I O N

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL

is thetruth really outthere?

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CONSPIRACYC O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

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T I M E F R A M E

Typography 3

Ariel Grey

Isonorm, Elementa

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Paranormal, Truth, Uncover

15 Weeks

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S E C T I O N / / 0 4

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force..

During World War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

In the early 1950s, the CIA entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project. He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being very secretive and nearly fa-

natical in the pursuit of their goals.

The CIA and Johnson both knew that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site would need to be easily acces-

sible by aircraft and out of the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

In 1955, he traveled to Nevada with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland trained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

Four months later, crews completed the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and the Air Force.. During World

War II, the Army Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.PARANORMAL0971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984216980P707576345247678094234567890987654243263426548657689790869875765764563542543567875758745641236548956

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of or pertain ing to the claimed

occurrence of an event

or perception w ithout scientif ic

explanation, as psychokinesis ,

extrasensory perception, or

other purportedly supernatural

phenomenon

GOVERNMENT COVER-UP

FACT 01 Something that actually exists; reality; truth.02 Something known to exist or to have happened.

03 Something said to be true or supposed to have happened.04 A truth known by actual experience or observation.

p g / / 0 6 2 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 6 3

course//type 3 instructor//ariel grey

//alien photography taken

p g / / 0 6 4 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

//location and ufo photography taken

p g / / 0 6 5

course//type 3 instructor//ariel grey

p g / / 0 6 6 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 6 7

course//type 3 instructor//ariel grey

p g / / 0 6 8 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 6 9

course//type 3 instructor//ariel grey

p g / / 0 7 0 portfolio//filter designer//courtney boyle

course//type 3 instructor//ariel grey

p g / / 0 7 2 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 7 3

course//type 3 instructor//ariel grey

p g / / 0 7 4 portfolio//filter designer//courtney boyle

course//type 3 instructor//ariel grey

p g / / 0 7 6 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 7 7

course//type 3 instructor//ariel grey

DO

GFISH

HEA

D

C

OU

RTN

EY BO

YLE

SEP. 12TH, 2009

BR

EWER

Y PAC

KAG

E DESIG

N 3 | TH

OM

AS M

CN

ULTY

W

ED. 12P

M

Dogfish H

ead Brew

ery- Brand R

edesign and Packaging A

pplications

Sam C

alagione | Dogfish H

ead Founder & P

residentSam

Calagione is the founder and P

resident of Dogfish H

ead. Sam got the brew

ing bug back in the early 1990s while w

orking at a bar in NYC

that featured microbrew

ed beer. After a num

ber of homebrew

batches, Sam put his English

degree to the test while w

riting the brewpub business plan. Sam

is the brainchild behind all the wacky things that happen at D

ogfish Head. H

e’s often on the road promoting D

ogfish Head through beer, song, dance and w

ords!

1995

Off centered stuff for off centered people

The story of Dogfish H

ead began in June of 1995 when w

e opened Dogfish H

ead Brew

ings & Eats, the first state’s first brew

pub opened in the resort beach comm

unity of Rehoboth B

each, Delaw

are. The plan was to bring original

beer, original food, and original music to the area. The pub’s nam

e comes from

a peninsula in Maine w

here Calagione spent sum

mers as a boy.

Not only w

as Dogfish H

ead Delaw

are’s first brewpub, it w

as the smallest com

mercial brew

ery in Am

erica. Our very first batch, Shelter P

ale Ale, w

as brewed on a system

which essentially w

as three little kegs with propane burners

underneath. Brew

ing 12–gallon batches of beer for a whole restaurant proved to be m

ore than a full time job. W

hen the doors to the pub first opened, we brew

ed three times a day, five days a w

eek! The one benefit to brewing on

such a small system

was the ability to try out a m

yriad of different recipes. We quickly got bored brew

ing the same things over and over – that’s w

hen we started adding all sorts of w

eird ingredients and getting kind of crazy with

the beers!

The beer wasn’t the brew

pub’s only draw. The pub’s m

enu centered on a wood-burning grill. W

e soon became know

n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w

ood–burning grill imparts a

unique flavor to everything on the menu, w

hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.

With the popularity of the pub grow

ing, it was quickly apparent that the 12–gallon brew

ery would not keep up w

ith demand. W

e built a new brew

ery and underwent a thirty-fold expansion of the brew

house!

The reputation of Dogfish H

ead ales quickly grew beyond D

elaware’s borders. C

alls from P

hiladelphia, Washington D

.C. and beyond poured in, as thirsty restaurant patrons dem

anded their favorite beach beer at home. W

e began bottling our Shelter P

ale Ale in 1996 and just 1 year later w

e expanded again – this time w

e separated the packaging operation from the restaurant, and kept on brew

ing! By 1999, w

e were up to five year–round bottled brands in

about a dozen states.W

e outgrew our distributing brew

ery in a couple years and in the summ

er of 2002; we m

oved our entire production brewery up the road to M

ilton, Delaw

are into a 100,000 square foot converted cannery. Around the sam

e time (just

to keep thing interesting), we built a distillery on the second floor of our R

ehoboth Beach brew

pub, so we could m

ake vodka, rum and gin.

Thanks to all our employees and every one of our custom

ers, Dogfish H

ead continues to grow today! W

e’re now up to nearly 20 styles of beer that are sold in m

ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w

e still have some ideas in the back of our collective heads.

The company produces 58 year long craft ales that are distributed in 25 states as w

ell as run three different restaurants.

Off-centered

FriendlyM

emorable

N

auticalQ

uality

A

merican

Quirky

Rustic

To Create a new

brand identity to make its branding live up to the high quality reputation of its beer w

hile still keeping its unique quirkiness to it.

“Off centered stuff for off centered people”

Beer B

ottle, Beer C

ans, Carrying C

ases, Shipping Boxes, G

lassware, B

ar/Restaurant D

isplays, Draft H

andles, ect..

Men and w

omen you enjoy high quality craft brew

s. Betw

een the ages of 26-50, middle incom

e, enjoy different things.

Pretty M

oderate. About $13.00 a six pack of bottles.

Rouge

New

Belgium

LaugunitasB

oontSierra N

evadaA

nchor Steam,

Coors

Budw

iserM

illerJam

esonA

bsoluteTanqueray

High-quailty C

raft Brew

Unique and friendly voice

QUiRKyoff centeredales foroff centeredpeople

UNIQUE

DO

GFISH

HEA

D

C

OU

RTN

EY BO

YLE

SEP. 12TH, 2009

BR

EWER

Y PAC

KAG

E DESIG

N 3 | TH

OM

AS M

CN

ULTY

W

ED. 12P

M

Dogfish H

ead Brew

ery- Brand R

edesign and Packaging A

pplications

Sam C

alagione | Dogfish H

ead Founder & P

residentSam

Calagione is the founder and P

resident of Dogfish H

ead. Sam got the brew

ing bug back in the early 1990s while w

orking at a bar in NYC

that featured microbrew

ed beer. After a num

ber of homebrew

batches, Sam put his English

degree to the test while w

riting the brewpub business plan. Sam

is the brainchild behind all the wacky things that happen at D

ogfish Head. H

e’s often on the road promoting D

ogfish Head through beer, song, dance and w

ords!

1995

Off centered stuff for off centered people

The story of Dogfish H

ead began in June of 1995 when w

e opened Dogfish H

ead Brew

ings & Eats, the first state’s first brew

pub opened in the resort beach comm

unity of Rehoboth B

each, Delaw

are. The plan was to bring original

beer, original food, and original music to the area. The pub’s nam

e comes from

a peninsula in Maine w

here Calagione spent sum

mers as a boy.

Not only w

as Dogfish H

ead Delaw

are’s first brewpub, it w

as the smallest com

mercial brew

ery in Am

erica. Our very first batch, Shelter P

ale Ale, w

as brewed on a system

which essentially w

as three little kegs with propane burners

underneath. Brew

ing 12–gallon batches of beer for a whole restaurant proved to be m

ore than a full time job. W

hen the doors to the pub first opened, we brew

ed three times a day, five days a w

eek! The one benefit to brewing on

such a small system

was the ability to try out a m

yriad of different recipes. We quickly got bored brew

ing the same things over and over – that’s w

hen we started adding all sorts of w

eird ingredients and getting kind of crazy with

the beers!

The beer wasn’t the brew

pub’s only draw. The pub’s m

enu centered on a wood-burning grill. W

e soon became know

n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w

ood–burning grill imparts a

unique flavor to everything on the menu, w

hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.

With the popularity of the pub grow

ing, it was quickly apparent that the 12–gallon brew

ery would not keep up w

ith demand. W

e built a new brew

ery and underwent a thirty-fold expansion of the brew

house!

The reputation of Dogfish H

ead ales quickly grew beyond D

elaware’s borders. C

alls from P

hiladelphia, Washington D

.C. and beyond poured in, as thirsty restaurant patrons dem

anded their favorite beach beer at home. W

e began bottling our Shelter P

ale Ale in 1996 and just 1 year later w

e expanded again – this time w

e separated the packaging operation from the restaurant, and kept on brew

ing! By 1999, w

e were up to five year–round bottled brands in

about a dozen states.W

e outgrew our distributing brew

ery in a couple years and in the summ

er of 2002; we m

oved our entire production brewery up the road to M

ilton, Delaw

are into a 100,000 square foot converted cannery. Around the sam

e time (just

to keep thing interesting), we built a distillery on the second floor of our R

ehoboth Beach brew

pub, so we could m

ake vodka, rum and gin.

Thanks to all our employees and every one of our custom

ers, Dogfish H

ead continues to grow today! W

e’re now up to nearly 20 styles of beer that are sold in m

ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w

e still have some ideas in the back of our collective heads.

The company produces 58 year long craft ales that are distributed in 25 states as w

ell as run three different restaurants.

Off-centered

FriendlyM

emorable

N

auticalQ

uality

A

merican

Quirky

Rustic

To Create a new

brand identity to make its branding live up to the high quality reputation of its beer w

hile still keeping its unique quirkiness to it.

“Off centered stuff for off centered people”

Beer B

ottle, Beer C

ans, Carrying C

ases, Shipping Boxes, G

lassware, B

ar/Restaurant D

isplays, Draft H

andles, ect..

Men and w

omen you enjoy high quality craft brew

s. Betw

een the ages of 26-50, middle incom

e, enjoy different things.

Pretty M

oderate. About $13.00 a six pack of bottles.

Rouge

New

Belgium

LaugunitasB

oontSierra N

evadaA

nchor Steam,

Coors

Budw

iserM

illerJam

esonA

bsoluteTanqueray

High-quailty C

raft Brew

Unique and friendly voice

QUiRKyan ind iv idual peculiarity

of character; mannerism or

foible

CRAFT-BREWED

By creating a brand and packaging that conveys Dogfish Head’s unique style, a better brand experience is created. Using both quirky illustrations and typography, a beer packaging system was created that better conveyed Dogfish Head’s personality.

Dogfish Head Craft Brewery is a microbrewery that prides itself on the quality of its beer and its quirky attitude with a slogan of “of f centered ales for of f centered people.” Currently their packaging doen’t ful ly embrace their personlaity and this project aims to fix that.

off centered ales

S E C T I O N / / 0 5

O B J E C T I V E

S O L U T I O N

DO

GFISH

HEA

D

C

OU

RTN

EY BO

YLE

SEP. 12TH, 2009

BR

EWER

Y PAC

KAG

E DESIG

N 3 | TH

OM

AS M

CN

ULTY

W

ED. 12P

M

Dogfish H

ead Brew

ery- Brand R

edesign and Packaging A

pplications

Sam C

alagione | Dogfish H

ead Founder & P

residentSam

Calagione is the founder and P

resident of Dogfish H

ead. Sam got the brew

ing bug back in the early 1990s while w

orking at a bar in NYC

that featured microbrew

ed beer. After a num

ber of homebrew

batches, Sam put his English

degree to the test while w

riting the brewpub business plan. Sam

is the brainchild behind all the wacky things that happen at D

ogfish Head. H

e’s often on the road promoting D

ogfish Head through beer, song, dance and w

ords!

1995

Off centered stuff for off centered people

The story of Dogfish H

ead began in June of 1995 when w

e opened Dogfish H

ead Brew

ings & Eats, the first state’s first brew

pub opened in the resort beach comm

unity of Rehoboth B

each, Delaw

are. The plan was to bring original

beer, original food, and original music to the area. The pub’s nam

e comes from

a peninsula in Maine w

here Calagione spent sum

mers as a boy.

Not only w

as Dogfish H

ead Delaw

are’s first brewpub, it w

as the smallest com

mercial brew

ery in Am

erica. Our very first batch, Shelter P

ale Ale, w

as brewed on a system

which essentially w

as three little kegs with propane burners

underneath. Brew

ing 12–gallon batches of beer for a whole restaurant proved to be m

ore than a full time job. W

hen the doors to the pub first opened, we brew

ed three times a day, five days a w

eek! The one benefit to brewing on

such a small system

was the ability to try out a m

yriad of different recipes. We quickly got bored brew

ing the same things over and over – that’s w

hen we started adding all sorts of w

eird ingredients and getting kind of crazy with

the beers!

The beer wasn’t the brew

pub’s only draw. The pub’s m

enu centered on a wood-burning grill. W

e soon became know

n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w

ood–burning grill imparts a

unique flavor to everything on the menu, w

hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.

With the popularity of the pub grow

ing, it was quickly apparent that the 12–gallon brew

ery would not keep up w

ith demand. W

e built a new brew

ery and underwent a thirty-fold expansion of the brew

house!

The reputation of Dogfish H

ead ales quickly grew beyond D

elaware’s borders. C

alls from P

hiladelphia, Washington D

.C. and beyond poured in, as thirsty restaurant patrons dem

anded their favorite beach beer at home. W

e began bottling our Shelter P

ale Ale in 1996 and just 1 year later w

e expanded again – this time w

e separated the packaging operation from the restaurant, and kept on brew

ing! By 1999, w

e were up to five year–round bottled brands in

about a dozen states.W

e outgrew our distributing brew

ery in a couple years and in the summ

er of 2002; we m

oved our entire production brewery up the road to M

ilton, Delaw

are into a 100,000 square foot converted cannery. Around the sam

e time (just

to keep thing interesting), we built a distillery on the second floor of our R

ehoboth Beach brew

pub, so we could m

ake vodka, rum and gin.

Thanks to all our employees and every one of our custom

ers, Dogfish H

ead continues to grow today! W

e’re now up to nearly 20 styles of beer that are sold in m

ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w

e still have some ideas in the back of our collective heads.

The company produces 58 year long craft ales that are distributed in 25 states as w

ell as run three different restaurants.

Off-centered

FriendlyM

emorable

N

auticalQ

uality

A

merican

Quirky

Rustic

To Create a new

brand identity to make its branding live up to the high quality reputation of its beer w

hile still keeping its unique quirkiness to it.

“Off centered stuff for off centered people”

Beer B

ottle, Beer C

ans, Carrying C

ases, Shipping Boxes, G

lassware, B

ar/Restaurant D

isplays, Draft H

andles, ect..

Men and w

omen you enjoy high quality craft brew

s. Betw

een the ages of 26-50, middle incom

e, enjoy different things.

Pretty M

oderate. About $13.00 a six pack of bottles.

Rouge

New

Belgium

LaugunitasB

oontSierra N

evadaA

nchor Steam,

Coors

Budw

iserM

illerJam

esonA

bsoluteTanqueray

High-quailty C

raft Brew

Unique and friendly voice

QUiRKyoff centeredales foroff centeredpeople

UNIQUE C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

Packaging 3

Tom McNulty

Cablegram, LL Rubber Grotesque

Beer Bottles, Can, Carrying Case

Quirky, Hand-craf ted, Of f Centered

7 Weeks

P R O J E C TBeer Packaging

S E C T I O N / / 0 5

DO

GFISH

HEA

D

C

OU

RTN

EY BO

YLE

SEP. 12TH, 2009

BR

EWER

Y PAC

KAG

E DESIG

N 3 | TH

OM

AS M

CN

ULTY

W

ED. 12P

M

Dogfish H

ead Brew

ery- Brand R

edesign and Packaging A

pplications

Sam C

alagione | Dogfish H

ead Founder & P

residentSam

Calagione is the founder and P

resident of Dogfish H

ead. Sam got the brew

ing bug back in the early 1990s while w

orking at a bar in NYC

that featured microbrew

ed beer. After a num

ber of homebrew

batches, Sam put his English

degree to the test while w

riting the brewpub business plan. Sam

is the brainchild behind all the wacky things that happen at D

ogfish Head. H

e’s often on the road promoting D

ogfish Head through beer, song, dance and w

ords!

1995

Off centered stuff for off centered people

The story of Dogfish H

ead began in June of 1995 when w

e opened Dogfish H

ead Brew

ings & Eats, the first state’s first brew

pub opened in the resort beach comm

unity of Rehoboth B

each, Delaw

are. The plan was to bring original

beer, original food, and original music to the area. The pub’s nam

e comes from

a peninsula in Maine w

here Calagione spent sum

mers as a boy.

Not only w

as Dogfish H

ead Delaw

are’s first brewpub, it w

as the smallest com

mercial brew

ery in Am

erica. Our very first batch, Shelter P

ale Ale, w

as brewed on a system

which essentially w

as three little kegs with propane burners

underneath. Brew

ing 12–gallon batches of beer for a whole restaurant proved to be m

ore than a full time job. W

hen the doors to the pub first opened, we brew

ed three times a day, five days a w

eek! The one benefit to brewing on

such a small system

was the ability to try out a m

yriad of different recipes. We quickly got bored brew

ing the same things over and over – that’s w

hen we started adding all sorts of w

eird ingredients and getting kind of crazy with

the beers!

The beer wasn’t the brew

pub’s only draw. The pub’s m

enu centered on a wood-burning grill. W

e soon became know

n as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The w

ood–burning grill imparts a

unique flavor to everything on the menu, w

hether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.

With the popularity of the pub grow

ing, it was quickly apparent that the 12–gallon brew

ery would not keep up w

ith demand. W

e built a new brew

ery and underwent a thirty-fold expansion of the brew

house!

The reputation of Dogfish H

ead ales quickly grew beyond D

elaware’s borders. C

alls from P

hiladelphia, Washington D

.C. and beyond poured in, as thirsty restaurant patrons dem

anded their favorite beach beer at home. W

e began bottling our Shelter P

ale Ale in 1996 and just 1 year later w

e expanded again – this time w

e separated the packaging operation from the restaurant, and kept on brew

ing! By 1999, w

e were up to five year–round bottled brands in

about a dozen states.W

e outgrew our distributing brew

ery in a couple years and in the summ

er of 2002; we m

oved our entire production brewery up the road to M

ilton, Delaw

are into a 100,000 square foot converted cannery. Around the sam

e time (just

to keep thing interesting), we built a distillery on the second floor of our R

ehoboth Beach brew

pub, so we could m

ake vodka, rum and gin.

Thanks to all our employees and every one of our custom

ers, Dogfish H

ead continues to grow today! W

e’re now up to nearly 20 styles of beer that are sold in m

ore than 25 states, and a half–dozen kinds of hand–crafted spirits... and w

e still have some ideas in the back of our collective heads.

The company produces 58 year long craft ales that are distributed in 25 states as w

ell as run three different restaurants.

Off-centered

FriendlyM

emorable

N

auticalQ

uality

A

merican

Quirky

Rustic

To Create a new

brand identity to make its branding live up to the high quality reputation of its beer w

hile still keeping its unique quirkiness to it.

“Off centered stuff for off centered people”

Beer B

ottle, Beer C

ans, Carrying C

ases, Shipping Boxes, G

lassware, B

ar/Restaurant D

isplays, Draft H

andles, ect..

Men and w

omen you enjoy high quality craft brew

s. Betw

een the ages of 26-50, middle incom

e, enjoy different things.

Pretty M

oderate. About $13.00 a six pack of bottles.

Rouge

New

Belgium

LaugunitasB

oontSierra N

evadaA

nchor Steam,

Coors

Budw

iserM

illerJam

esonA

bsoluteTanqueray

High-quailty C

raft Brew

Unique and friendly voice

QUiRKyan ind iv idual peculiarity

of character; mannerism or

foible

CRAFT-BREWED

p g / / 0 8 2 portfolio//filter designer//courtney boyle

semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 8 3

course//packaging 3 instructor//tom mcnulty

//initial sketches

p g / / 0 8 4 portfolio//filter designer//courtney boyle

semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

i

DOGFISHHEAD

9% Alc. by Vol.

12 fl. oz.

IPA90

min.

DOGFISHHEAD

9% Alc. by Vol.12 fl. oz.

90 MINUET

IPA

HHHHHHHHH

UETUU TEE

AAAAAAAAAAAAAAAAA

DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

9% Alc. by Vol.12 fl. oz.

90 min.IPAWhat you have hereAn Imperial India Pale Ale featuring a single, constnat 90-minuet hop additon. It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.

min.min.min.min.minmin.min.min.min.minminmin.min.min.minmin.in.min.min.minmin.minmin.min.minmin.min.in.min.minmin.min.minmin.minmin.min.min.in.minmin.min.min.minminmin.min.min.min.nmin.min.min.min.mimin.min.min.min.minmin.min.min.min.minmin

90 m

in.IP

90 m

in.IPA

DOGFISH HEAD90 min.IPA

90 min.IPA

What you have hereAn Imperial India Pale Ale featuring a single, constnat 90-minuet hop additon. It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.

9% Alc. by Vol.

12 fl. oz.

90 min.IPA90 min.IPA

9% Alc. by Vol.12 fl. oz.

9% Alc. by Vol.12 fl. oz.

DOGFISHHEAD

9% Alc. by Vol.12 fl. oz.

90 min. IPAWhat you have hereAn Imperial I ndia Pale Ale featuring asingle, constnat 90-minuet hop additon.It’s balnaced by a ridiculous amount of english two0row Barlet. Then we dry-hop it in every tank.

//early label drafts

p g / / 0 8 5

course//packaging 3 instructor//tom mcnulty

p g / / 0 8 6 portfolio//filter designer//courtney boyle

semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 8 7

course//packaging 3 instructor//tom mcnulty

p g / / 0 8 8 portfolio//filter designer//courtney boyle

semester//fall 2009 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 8 9

course//packaging 3 instructor//tom mcnulty

SOLITUDE

Bon Iver is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike

Noyce and Sean Carey.

After the breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in

his father’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with

mononucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging

from their homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;

however, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.

This album is a quiet m

arvel — just the sound of a sad guitar boy locking him

self up in a cabin deep in the woods, singing, “C

an’t you find a clue/

When your eyes are painted Sinatra blue?” Justin Vernon w

rote the songs for his debut album during a three-m

onth retreat in rural Wisconsin,

recovering from w

hat sounds like one mother grizzly of a broken rom

ance. You can hear the isolation in the way he sings cracked ballads like

“Flume,” “R

e: Stacks” and “The Wolves (A

ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem

ember how

he got there.

The music evokes the acoustic side of N

ick Cave or N

eil Young, with his voice ranging from

a creepy falsetto (sometim

es double-tracked for

hallucinatory effect) to a moan. Yet For E

mm

a, Forever Ago never turns into a pity party, because Vernon has a light touch, w

ith zero interest in

narrative or confessional lyrics. He doesn’t tell you anything about w

ho Emm

a is or what exactly she did to him

forever ago — but she m

ust be proud

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

That secret that you knew But don't know how to tellIt fucks with your honorAnd it teases your headI ’m Up inthe woodsI ’m Downon The t ime

SOLITUDE

the quality

or state of be ing

alone or remote

from society

PEACEFUL

NATURE

{·Bon Iver·}

This album is a quiet m

arvel — just the sound of a sad guitar boy locking him

self up in a cabin deep in the woods, singing, “C

an’t you find a clue/

When your eyes are painted Sinatra blue?” Justin Vernon w

rote the songs for his debut album during a three-m

onth retreat in rural Wisconsin,

recovering from w

hat sounds like one mother grizzly of a broken rom

ance. You can hear the isolation in the way he sings cracked ballads like

“Flume,” “R

e: Stacks” and “The Wolves (A

ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem

ember how

he got there.

The music evokes the acoustic side of N

ick Cave or N

eil Young, with his voice ranging from

a creepy falsetto (sometim

es double-tracked for

hallucinatory effect) to a moan. Yet For E

mm

a, Forever Ago never turns into a pity party, because Vernon has a light touch, w

ith zero interest in

narrative or confessional lyrics. He doesn’t tell you anything about w

ho Emm

a is or what exactly she did to him

forever ago — but she m

ust be proud

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

Due to the heavy influence nature had on the writing of this album, the tour book uses a lot imagery from the woods. The imagery is then heavily layered to convey the layering that occurs in the songs. Overall, the book is intended to create a serene feeling that is synonymous with the feeling one gets when listing to the album.

Bon Iver is the stage name for Justin Vernon. He wrote the album For Emma Forever Ago while being isolated in the woods during winter. The album became a big hit for hits soft beautiful sounds . This project was to create a tour book for Bon Iver that fans could buy at shows as a souvenir.

for emma

S E C T I O N / / 0 6

O B J E C T I V E

S O L U T I O N

SOLITUDE

Bon Iver is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike

Noyce and Sean Carey.

After the breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in

his father’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with

mononucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging

from their homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;

however, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.

This album is a quiet m

arvel — just the sound of a sad guitar boy locking him

self up in a cabin deep in the woods, singing, “C

an’t you find a clue/

When your eyes are painted Sinatra blue?” Justin Vernon w

rote the songs for his debut album during a three-m

onth retreat in rural Wisconsin,

recovering from w

hat sounds like one mother grizzly of a broken rom

ance. You can hear the isolation in the way he sings cracked ballads like

“Flume,” “R

e: Stacks” and “The Wolves (A

ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem

ember how

he got there.

The music evokes the acoustic side of N

ick Cave or N

eil Young, with his voice ranging from

a creepy falsetto (sometim

es double-tracked for

hallucinatory effect) to a moan. Yet For E

mm

a, Forever Ago never turns into a pity party, because Vernon has a light touch, w

ith zero interest in

narrative or confessional lyrics. He doesn’t tell you anything about w

ho Emm

a is or what exactly she did to him

forever ago — but she m

ust be proud

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

That secret that you knew But don't know how to tellIt fucks with your honorAnd it teases your headI ’m Up inthe woodsI ’m Downon The t ime

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

Print 2

Troy Alders

Memphis, Univers

Book

Serene, Nature, Beauty

5 Weeks

P R O J E C TTour Book

S E C T I O N / / 0 6

SOLITUDE

the quality

or state of be ing

alone or remote

from society

PEACEFUL

NATURE

{·Bon Iver·}

This album is a quiet m

arvel — just the sound of a sad guitar boy locking him

self up in a cabin deep in the woods, singing, “C

an’t you find a clue/

When your eyes are painted Sinatra blue?” Justin Vernon w

rote the songs for his debut album during a three-m

onth retreat in rural Wisconsin,

recovering from w

hat sounds like one mother grizzly of a broken rom

ance. You can hear the isolation in the way he sings cracked ballads like

“Flume,” “R

e: Stacks” and “The Wolves (A

ct I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even rem

ember how

he got there.

The music evokes the acoustic side of N

ick Cave or N

eil Young, with his voice ranging from

a creepy falsetto (sometim

es double-tracked for

hallucinatory effect) to a moan. Yet For E

mm

a, Forever Ago never turns into a pity party, because Vernon has a light touch, w

ith zero interest in

narrative or confessional lyrics. He doesn’t tell you anything about w

ho Emm

a is or what exactly she did to him

forever ago — but she m

ust be proud

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

p g / / 0 9 4 portfolio//filter designer//courtney boyle

semester//spring 20080 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 0 9 5

course//print 1 instructor//troy alders

//song lyrics

bon iverT H E W O LV E S ( A C T I & II )

LY R I C S

Someday my pain, someday my painWill mark youHarness your blame, harness your blameAnd walk through

With the wild wolves around youIn the morning, I’ll call youSend it farther on

Solace my game, solace my gameIt stars youSwing wide your crane, swing wide your craneAnd run me through

And the story’s all over youIn the morning i’ll call youCan’t you find a clue when your eyes are all painted Sinatra blue

What might have been lost -Don’t bother me

p g / / 0 9 6 portfolio//filter designer//courtney boyle

semester//spring 20080 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

//album cover inspiration

p g / / 0 9 7

course//print 1 instructor//troy alders

p g / / 1 0 0 portfolio//filter designer//courtney boyle

semester//spring 20080 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 1 0 1

course//print 1 instructor//troy alders

p g / / 1 0 2 portfolio//filter designer//courtney boyle

course//print 1 instructor//troy alders

Treasure Island Music Festival C

reative Brief

Courtney B

oyle

Prim

ary Audience

My prim

ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m

usic and live performances. The benefit of the m

usic festival for them is they get to see m

any great bands back to back for tw

o days in a row. N

ot only do they get a bunch of good music, but they get to have a great experience surrounding the m

usic.

Secondary Audience

My secondary audience w

ould include; high school aged and over 40 music enthusiast. This audience is split into tw

o when it com

es to the benefit. The high-school kids are more about the experience of the festival and the fun they could

have there, where as the over 40 crow

d is more about the m

usic. They are more likely to buy VIP

tickets as well.

Current P

erceptionC

urrently the Treasure Island Music festival is still a new

festival, having only been around for two years, therefore it is not w

ell known to people outside of the bay area. For the people that do know

about it think that it is an affordable, sm

aller festival, mostly filled w

ith locals, though they still draw big nam

es to play.

Desired P

erceptionI w

ould like to keep the current perception, yet I would like to em

phasize more how

much fun the experience can be beyond the m

usic. I think that right now they only em

phasize the good music, but really the joy of the festival is the m

usic plus the experience.

Prim

ary Objective

The primary objective for this project w

ould be to get people to want to com

e to the festival, and be impressed w

hen they do arrive.

Secondary Objective

To build a reputation as a good music festival that people w

ould want to go to year after year.

Principal M

essageThe Treasure Island M

usic Festival is a fun, affordable music festival held right here in the San Francisco B

ay.

Support Points

•Lastyeartherew

as28bandsthatplayedintwodays.

•Treasureislandhasagreatview

ofSanFrancisco•

Thefestivalwillbuseveryonefrom

thecityoverforfree,makingaccesseasy

•Cheaperthanoutsidelandsfestival,theotherSFm

usicfestival.•

Stagesareclosetogetherwithnotw

obandsplayingatonce,makingitpossibletow

atcheverybandperforming.

ToneThe tone for m

y festival is fun and upbeat. Takeaw

ayI w

ant the viewer to takeaw

ay the feeling that this music festival is hip and fun to go to.

Challenges

•Som

echallengescouldbe:•

ConvincingpeopleoutsideoftheB

ayAreatow

anttocome

•Makingvisualsthatseem

funyetsophisticatedenoughformyprim

aryaudience.•

Expressingeverybandinawaythatistruetothem

yetcohesivewiththelookofthefestival.

Location and Dates

The location would be Treasure Island, because it has a great view

of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w

hen its still warm

out. Plus, it

doesn’t compete w

ith other music festivals, so bands and audience m

embers can com

e without sacrificing another festival.

The island sits in the “middle” of the San Francisco – Oakland Bay Bridge. Built by the federal government, Treasure Island was planned for and used as an airport for Pan American Airline’s Pacific Rim service of flying boats, of which the China Clipper is an example. After the World’s Fair 1939–40 exhibition, the island was scheduled to be used as an airport when the Navy offered to exchange Mills Field on the San Francisco Peninsula near the city of Millbrae for the island. The City and County of San Francisco accepted the swap, and the airport was built at Mills Field.

During World War II, Treasure Island became part of the Treasure Island Naval Base, and served largely as an electronics and radio communications training school, and as the major Navy departure point for sailors in the Pacific.

In 1996, Treasure Island and the Presidio Army Base were decommissioned and opened to public control, under stipulations. Treasure Island is now part of District 6 of the City and County of San Francisco, though it is still owned by the Navy. Building One is a Streamline Modern-styled remnant of the World’s Fair and is one of the few buildings remaining from the exposition. Originally intended as the terminal for the airport, it housed the Treasure Island Museum from 1976 to 1997. Today it serves largely as offices for The Villages, a private apartment rental agency. The former housing for officers and their families is rented out to the general public, pending redevelopment and reconstruction of buildings on the island, slated for 2012-2014.

MUSIC

hey holittlefishiesdon’t cry

Treasure Island Music Festival C

reative Brief

Courtney B

oyle

Prim

ary Audience

My prim

ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m

usic and live performances. The benefit of the m

usic festival for them is they get to see m

any great bands back to back for tw

o days in a row. N

ot only do they get a bunch of good music, but they get to have a great experience surrounding the m

usic.

Secondary Audience

My secondary audience w

ould include; high school aged and over 40 music enthusiast. This audience is split into tw

o when it com

es to the benefit. The high-school kids are more about the experience of the festival and the fun they could

have there, where as the over 40 crow

d is more about the m

usic. They are more likely to buy VIP

tickets as well.

Current P

erceptionC

urrently the Treasure Island Music festival is still a new

festival, having only been around for two years, therefore it is not w

ell known to people outside of the bay area. For the people that do know

about it think that it is an affordable, sm

aller festival, mostly filled w

ith locals, though they still draw big nam

es to play.

Desired P

erceptionI w

ould like to keep the current perception, yet I would like to em

phasize more how

much fun the experience can be beyond the m

usic. I think that right now they only em

phasize the good music, but really the joy of the festival is the m

usic plus the experience.

Prim

ary Objective

The primary objective for this project w

ould be to get people to want to com

e to the festival, and be impressed w

hen they do arrive.

Secondary Objective

To build a reputation as a good music festival that people w

ould want to go to year after year.

Principal M

essageThe Treasure Island M

usic Festival is a fun, affordable music festival held right here in the San Francisco B

ay.

Support Points

•Lastyeartherew

as28bandsthatplayedintwodays.

•Treasureislandhasagreatview

ofSanFrancisco•

Thefestivalwillbuseveryonefrom

thecityoverforfree,makingaccesseasy

•Cheaperthanoutsidelandsfestival,theotherSFm

usicfestival.•

Stagesareclosetogetherwithnotw

obandsplayingatonce,makingitpossibletow

atcheverybandperforming.

ToneThe tone for m

y festival is fun and upbeat. Takeaw

ayI w

ant the viewer to takeaw

ay the feeling that this music festival is hip and fun to go to.

Challenges

•Som

echallengescouldbe:•

ConvincingpeopleoutsideoftheB

ayAreatow

anttocome

•Makingvisualsthatseem

funyetsophisticatedenoughformyprim

aryaudience.•

Expressingeverybandinawaythatistruetothem

yetcohesivewiththelookofthefestival.

Location and Dates

The location would be Treasure Island, because it has a great view

of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w

hen its still warm

out. Plus, it

doesn’t compete w

ith other music festivals, so bands and audience m

embers can com

e without sacrificing another festival.

an obscure form of rock which you only

learn about from someone slightly

more h ip than yourself.

PIRATE

Shanty Music Festival derives its name from sea shanties; songs that sailors would sing out at sea. The fact that the music festival is held on Treasure Island, a pirate themed deemed appropriate. The indie rock music allows for a more hand done funky approach. When these elements combine one is left with the full shanty experience.

An Indie music festival held on Treasure Island requires many kinds of materials. A strong branding sense that conveys both the kind of music that is preformed as well as the nature of the location is essential.

shake your booty

S E C T I O N / / 0 7

O B J E C T I V E

S O L U T I O N

Treasure Island Music Festival C

reative Brief

Courtney B

oyle

Prim

ary Audience

My prim

ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m

usic and live performances. The benefit of the m

usic festival for them is they get to see m

any great bands back to back for tw

o days in a row. N

ot only do they get a bunch of good music, but they get to have a great experience surrounding the m

usic.

Secondary Audience

My secondary audience w

ould include; high school aged and over 40 music enthusiast. This audience is split into tw

o when it com

es to the benefit. The high-school kids are more about the experience of the festival and the fun they could

have there, where as the over 40 crow

d is more about the m

usic. They are more likely to buy VIP

tickets as well.

Current P

erceptionC

urrently the Treasure Island Music festival is still a new

festival, having only been around for two years, therefore it is not w

ell known to people outside of the bay area. For the people that do know

about it think that it is an affordable, sm

aller festival, mostly filled w

ith locals, though they still draw big nam

es to play.

Desired P

erceptionI w

ould like to keep the current perception, yet I would like to em

phasize more how

much fun the experience can be beyond the m

usic. I think that right now they only em

phasize the good music, but really the joy of the festival is the m

usic plus the experience.

Prim

ary Objective

The primary objective for this project w

ould be to get people to want to com

e to the festival, and be impressed w

hen they do arrive.

Secondary Objective

To build a reputation as a good music festival that people w

ould want to go to year after year.

Principal M

essageThe Treasure Island M

usic Festival is a fun, affordable music festival held right here in the San Francisco B

ay.

Support Points

•Lastyeartherew

as28bandsthatplayedintwodays.

•Treasureislandhasagreatview

ofSanFrancisco•

Thefestivalwillbuseveryonefrom

thecityoverforfree,makingaccesseasy

•Cheaperthanoutsidelandsfestival,theotherSFm

usicfestival.•

Stagesareclosetogetherwithnotw

obandsplayingatonce,makingitpossibletow

atcheverybandperforming.

ToneThe tone for m

y festival is fun and upbeat. Takeaw

ayI w

ant the viewer to takeaw

ay the feeling that this music festival is hip and fun to go to.

Challenges

•Som

echallengescouldbe:•

ConvincingpeopleoutsideoftheB

ayAreatow

anttocome

•Makingvisualsthatseem

funyetsophisticatedenoughformyprim

aryaudience.•

Expressingeverybandinawaythatistruetothem

yetcohesivewiththelookofthefestival.

Location and Dates

The location would be Treasure Island, because it has a great view

of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w

hen its still warm

out. Plus, it

doesn’t compete w

ith other music festivals, so bands and audience m

embers can com

e without sacrificing another festival.

The island sits in the “middle” of the San Francisco – Oakland Bay Bridge. Built by the federal government, Treasure Island was planned for and used as an airport for Pan American Airline’s Pacific Rim service of flying boats, of which the China Clipper is an example. After the World’s Fair 1939–40 exhibition, the island was scheduled to be used as an airport when the Navy offered to exchange Mills Field on the San Francisco Peninsula near the city of Millbrae for the island. The City and County of San Francisco accepted the swap, and the airport was built at Mills Field.

During World War II, Treasure Island became part of the Treasure Island Naval Base, and served largely as an electronics and radio communications training school, and as the major Navy departure point for sailors in the Pacific.

In 1996, Treasure Island and the Presidio Army Base were decommissioned and opened to public control, under stipulations. Treasure Island is now part of District 6 of the City and County of San Francisco, though it is still owned by the Navy. Building One is a Streamline Modern-styled remnant of the World’s Fair and is one of the few buildings remaining from the exposition. Originally intended as the terminal for the airport, it housed the Treasure Island Museum from 1976 to 1997. Today it serves largely as offices for The Villages, a private apartment rental agency. The former housing for officers and their families is rented out to the general public, pending redevelopment and reconstruction of buildings on the island, slated for 2012-2014.

MUSIC

hey holittlefishiesdon’t cry

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

Graphic Design 3

Nicole Flores

Manifest Dest iny, Univers

Logo, Posters, Book, Appl icat ions

Indie, Pirate, Music

15 Weeks

P R O J E C TMusic Fest ival Branding and Appl icat ions

S E C T I O N / / 0 7

Treasure Island Music Festival C

reative Brief

Courtney B

oyle

Prim

ary Audience

My prim

ary audience would be people in their early 20’s to the late 30’s that are local to the bay area and have an appreciation for indie m

usic and live performances. The benefit of the m

usic festival for them is they get to see m

any great bands back to back for tw

o days in a row. N

ot only do they get a bunch of good music, but they get to have a great experience surrounding the m

usic.

Secondary Audience

My secondary audience w

ould include; high school aged and over 40 music enthusiast. This audience is split into tw

o when it com

es to the benefit. The high-school kids are more about the experience of the festival and the fun they could

have there, where as the over 40 crow

d is more about the m

usic. They are more likely to buy VIP

tickets as well.

Current P

erceptionC

urrently the Treasure Island Music festival is still a new

festival, having only been around for two years, therefore it is not w

ell known to people outside of the bay area. For the people that do know

about it think that it is an affordable, sm

aller festival, mostly filled w

ith locals, though they still draw big nam

es to play.

Desired P

erceptionI w

ould like to keep the current perception, yet I would like to em

phasize more how

much fun the experience can be beyond the m

usic. I think that right now they only em

phasize the good music, but really the joy of the festival is the m

usic plus the experience.

Prim

ary Objective

The primary objective for this project w

ould be to get people to want to com

e to the festival, and be impressed w

hen they do arrive.

Secondary Objective

To build a reputation as a good music festival that people w

ould want to go to year after year.

Principal M

essageThe Treasure Island M

usic Festival is a fun, affordable music festival held right here in the San Francisco B

ay.

Support Points

•Lastyeartherew

as28bandsthatplayedintwodays.

•Treasureislandhasagreatview

ofSanFrancisco•

Thefestivalwillbuseveryonefrom

thecityoverforfree,makingaccesseasy

•Cheaperthanoutsidelandsfestival,theotherSFm

usicfestival.•

Stagesareclosetogetherwithnotw

obandsplayingatonce,makingitpossibletow

atcheverybandperforming.

ToneThe tone for m

y festival is fun and upbeat. Takeaw

ayI w

ant the viewer to takeaw

ay the feeling that this music festival is hip and fun to go to.

Challenges

•Som

echallengescouldbe:•

ConvincingpeopleoutsideoftheB

ayAreatow

anttocome

•Makingvisualsthatseem

funyetsophisticatedenoughformyprim

aryaudience.•

Expressingeverybandinawaythatistruetothem

yetcohesivewiththelookofthefestival.

Location and Dates

The location would be Treasure Island, because it has a great view

of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held w

hen its still warm

out. Plus, it

doesn’t compete w

ith other music festivals, so bands and audience m

embers can com

e without sacrificing another festival.

an obscure form of rock which you only

learn about from someone slightly

more h ip than yourself.

PIRATE

//logo, icon and type sketches

p g / / 1 1 0 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

//character sketches

p g / / 1 1 1

course//graphic design 3 instructor//nicole flores

p g / / 1 1 2 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 1 1 3

course//graphic design 3 instructor//nicole flores

p g / / 1 1 4 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 1 1 5

course//graphic design 3 instructor//nicole flores

p g / / 1 1 6

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 1 1 7

course//graphic design 3 instructor//nicole flores

p g / / 1 1 8 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 1 1 9

course//graphic design 3 instructor//nicole flores

p g / / 1 2 0 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 1 2 1

course//graphic design 3 instructor//nicole flores

home artists schedule tickets gallery press sponsors

With a variety of music we have something for everyone. Rap, folk, dance, indie, instrumental, experimental, everyone can be a pirate at the Shanty Music Festival. This will be the third year the island has held the Shanty

Music Festival, celebrating independently produced music as well as independently produced art, writing, crafts, and more. Come celebrate two days of great music and great fun. We have music, food, beer, clothing, crafts, education, and a Ferris wheel! What else could you want for a festival of fun? Sing along are strongly encouraged.

home artists scheduel tickets gallery press sponsors

p g / / 1 2 2 portfolio//filter designer//courtney boyle

semester//spring 2008 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

p g / / 1 2 3

course//graphic design 3 instructor//nicole flores

p g / / 1 2 4 portfolio//filter designer//courtney boyle

course//graphic design 3 instructor//nicole flores

GENERIC IS NOT THE NEW BLACK

BRANDED HOUSE

Client

Project

Store Concep t

Key Adjectives

Design Objectiv es

Theme

Target Audience

Price Range

rect Competi tors

rect competi tors

USP

Background

Target

To create the packaging and br anding for a ne w retail store, Arrow, being opened by Target. This store is designed to appeal to the audience of both W illiams Sonoma and C rate & Barrel. Their packaging and identity should r eflect the upscale, y et fun personality of the st ore.

Arrow will be a moderniz ed company with a focus on clean fr esh design, simplicity , and a limi ted production feel. The store will h ave the offerings of W illiam Sonoma and Cr ate & Barr el.

Smart Fr esh Fun Unique Modern A ffordable Quality Stylish Timeless

To design packaging for Arr ow s branded house and house of b rand products. The products for br anded house should feel c onsistent. the y can stand alone, but a ny product added to the group should fit in. The house of b rands will help appeal t o niche mark ets and will be mor e individual in design. The design should also reflect the personality of the store, and appeal to audienc es of Cr ate & Barr el and Williams an d Sonoma. Ar rows packaging and b randing should not only look beautiful and creative, it should pr ovide useful information about the pr oduct and work in int eresting ways, while remaining c ohesive with the br and.

Modern, stylish, rich with personality thr ough touches of vintage and retro design t o create a limit ed edition feel.

Age range of 25-60 , including ne wlyweds, young professionals an dcreative minded people looking for both quality and styl e.

Mid-pri ced. Higher pric e range than Target, but comparable to Williams and Sonoma and Cr ate & Barr el. Williams and Sonoma, Cr ate and Barr el, CB2, EQ3, Pott ery Barn . Whole Foods, Urban Out fitters, Anthr opologie, West Elm.

A store specializing in unique and beautiful it ems for the home, with a modern feel and Target smart s.

Target is an American r etailing c ompany that was opened in 1962 . Target is the sec ond largest disc ount retailer in the Uni ted States, behind Walmart .

Crate & Barr el is a s tore chain of American r etail st ores opened in 1962, based in Northbr ook, Illinois, specializing in house wares, furnitu re, and home accessories .

Williams-Sonoma is a high-end American c onsumer r etail company that sells kit chenwares, furnitur e and linens, as well as other hous ewares, along with a v ariety of specialty foods and gift it ems. F ounded in 1956.

to make personal or ind iv idual; specif ically :

to mark as the property of a

particular person

HOUSE OF BRANDS

THIS IS YOUR LIFE

LIGH

GLO

W HANG

BRIGHT COLORFU

WAR

MINVITING

LA LIGH

ILLUM

IN

CLEA

N

SHINEBRIG

ILLUMINATE

HANG

SHINEINVITING HAN

SOFT

Arrow is a store that caters to the individual with both a house of brands and a branded house approach. From start-up kitchen kits to luxury soaps and linens one can find not only the product they are looking for but one that matches their personality. After all this is your kitchen, your bedroom, your home, your life.

What if Target were to open a store that competed with both Crate and Barrel and Williams and Sonoma? A name, a branding, a packaging strategy and an entire look and feel must be created using “Target smarts.”

this is your life

S E C T I O N / / 0 8

O B J E C T I V E

A Group Project with Sal Ballesteros, Kristen Haff, and Noah Love

S O L U T I O N

GENERIC IS NOT THE NEW BLACK

BRANDED HOUSE

Project

Store Concep t

Key Adjectives

Design Objectiv es

Theme

Target Audience

Price Range

Direct Competi tors

ndirect competi tors

USP

Background

Target

To create the packaging and br anding for a ne w retail store, Arrow, being opened by Target. This store is designed to appeal to the audience of both W illiams Sonoma and C rate & Barrel. Their packaging and identity should r eflect the upscale, y et fun personality of the st ore.

Arrow will be a moderniz ed company with a focus on clean fr esh design, simplicity , and a limi ted production feel. The store will h ave the offerings of W illiam Sonoma and Cr ate & Barr el.

Smart Fr esh Fun Unique Modern A ffordable Quality Stylish Timeless

To design packaging for Arr ow s branded house and house of b rand products. The products for br anded house should feel c onsistent. the y can stand alone, but a ny product added to the group should fit in. The house of b rands will help appeal t o niche mark ets and will be mor e individual in design. The design should also reflect the personality of the store, and appeal to audienc es of Cr ate & Barr el and Williams an d Sonoma. Ar rows packaging and b randing should not only look beautiful and creative, it should pr ovide useful information about the pr oduct and work in int eresting ways, while remaining c ohesive with the br and.

Modern, stylish, rich with personality thr ough touches of vintage and retro design t o create a limit ed edition feel.

Age range of 25-60 , including ne wlyweds, young professionals an dcreative minded people looking for both quality and styl e.

Mid-pri ced. Higher pric e range than Target, but comparable to Williams and Sonoma and Cr ate & Barr el. Williams and Sonoma, Cr ate and Barr el, CB2, EQ3, Pott ery Barn . Whole Foods, Urban Out fitters, Anthr opologie, West Elm.

A store specializing in unique and beautiful it ems for the home, with a modern feel and Target smart s.

Target is an American r etailing c ompany that was opened in 1962 . Target is the sec ond largest disc ount retailer in the Uni ted States, behind Walmart .

Crate & Barr el is a s tore chain of American r etail st ores opened in 1962, based in Northbr ook, Illinois, specializing in house wares, furnitu re, and home accessories .

Williams-Sonoma is a high-end American c onsumer r etail company that sells kit chenwares, furnitur e and linens, as well as other hous ewares, along with a v ariety of specialty foods and gift it ems. F ounded in 1956.

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

Packaging 4

Michael Osbourne

Various

Branding and Packaging

Choice, Smart , T imeless

15 Weeks

P R O J E C TArrow Store Branding and Packaging

S E C T I O N / / 0 8

to make personal or ind iv idual; specif ically :

to mark as the property of a

particular person

HOUSE OF BRANDS

THIS IS YOUR LIFE

LIGH

GLO

W HANG

BRIGHT COLORFU

WAR

MI NVITING

LA LIGH

ILLUM

IN

CLEA

N

SHINEBRIG

ILLUMINATE

HANG

SHINEINVITING HAN

SOFT

branded house

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

Cleaning Products

$10-$30

White, color branding, icon dr iven, c ircle cuts

Dry Cake Mixes

$5-$15

Cake structure, patterns, mult iple typefaces, mult iple cake layers

Pre-Measured Spices

5$-$20

Pre-measured ingredients, unique structures, product photography, type dr iven

Home Décor Products

$40-$250

Photo of product , typographic “buzz word” panel , color coated, photo abstract ion

A R R O W C L E A N

A R R O W C A K E S

P E R F E C T A M O U N T

A R R O W C L E A N

//branded house where everything is an Arrow brand

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portfolio//filter designer//courtney boyle

semester//spring 2010

house of brands

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

C O N T E N T S

P R I C E P O I N T

K E Y A T T R I B U T E S

Luxury Linens, Soaps, Candles

$15-$100

Sof t whites, black blacks, condensed typographic information, s i lver accents

Start Up Kits For The Kitchen

$15-$40

Vacuumed sealed, color coated, angled hanging grommet

Chef Qual i ty Cookware

$75-$500

Reusable packaging for storage and/or cleaning, copper fo i l accents, typographic label

Mix and Match Ceramic Dinnerware

$20-$50

Color ful , i l lustrat ions, d ie cuts, s i lver accents

F E A T H E R

S T A R T U P

A R M O U R

N A C K S

//house of brands is where everything is under a sub brand that is either endorsed by Arrow or not

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course//packaging 4 instructor//michael osbourne

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portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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portfolio//filter designer//courtney boyle

semester//spring 2010

arrow clean

B R A N D E D H O U S E

C L E A N I N G P R O D U C T S

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

//early draft of laundry detergents

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portfolio//filter designer//courtney boyle

semester//spring 2010

//refined draft of laundry detergents

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

feather

H O U S E O F B R A N D S

L U X U R Y L I N E N S , S O A P S A N D C A N D L E S

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

//soap label studies

st re ss & te nsio n ha nd lo ti on

JU NIPE R MIST

fe at he rf

FE AT HE R

ST RE SS & T EN SI ON H AN D LO TI ON

juniper mi st

JU NI PE R & BA SI L TO C OM FO RT & EN VI GO RA TE T HE S OU L

fFE AT HER ST RE SS & T EN SI ON

HA ND L OT IO N

juniper mi st

JU NI PE R & BA SI L TO

CO MF OR T TH E SO UL

fFE AT HE R

ST RE SS & T EN SI ON

HA ND L OT IO N

juniper mist

JU NI PE R & BA SI L TO

CO MF OR T TH E SO UL

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portfolio//filter designer//courtney boyle

semester//spring 2010

//icon explorations

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course//packaging 4 instructor//michael osbourne

p g / / 1 4 8 portfolio//filter designer//courtney boyle

course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

arrow cakes

B R A N D E D H O U S E

D R Y C A K E S M I X E S

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

//original sketch from Noah Love

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

//final version for print

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

start upV A C U U M E D S E A L E D K I T S

H O U S E O F B R A N D S

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course//packaging 4 instructor//michael osbourne

//logo sketches

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portfolio//filter designer//courtney boyle

semester//spring 2010

//label draft

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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portfolio//filter designer//courtney boyle

semester//spring 2010

perfect amount

B R A N D E D H O U S E

P R E M E A S U R E D S P I C E S

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course//packaging 4 instructor//michael osbourne

//structure sketch

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

//label draft

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

nacksM I X A N D M A T C H C E R A M I C D I N N E R W A R E

H O U S E O F B R A N D S

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course//packaging 4 instructor//michael osbourne

//logo sketches

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

//final packaging illustrations

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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portfolio//filter designer//courtney boyle

semester//spring 2010

arrow home décor

B R A N D E D H O U S E

H O M E D É C O R I T E M S

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course//packaging 4 instructor//michael osbourne

//initial box design

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portfolio//filter designer//courtney boyle

semester//spring 2010

//”buzz word” type panel

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

armourC H E F Q U A L I T Y C O O K W A R E

H O U S E O F B R A N D S

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course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

//logo computer roughs

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

//label draft

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course//packaging 4 instructor//michael osbourne

p g / / 1 9 0

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

p g / / 1 9 1

course//packaging 4 instructor//michael osbourne

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//spring 2010

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course//packaging 4 instructor//michael osbourne

PRACTIC INGSKILLSIN THEREALWORLD

MONEY

Dandelion Dancetheater , Hope Mohr Dance, Alison Williams, Em Gift & Pearl Marill, plus more.

PRESENTED BY : Samantha Grion Dance Project

TWIN SP ACE . 2111 MISSION STREET . 3RD FLOOR . 415.230.9703

Makeup Mutiny is a community art event, that showcases a rich sampling of dance performance, then morphs into a dance par ty. Dialogue, collaboration, and celebration from all areas of the dance world !

brownpapertickets.com

Photographer . Tony Rotundo . Dancer . Helen Nowi k

PRACTIC INGSKILLSIN THEREALWORLD

a person who pursues an

occupation w ithout a long-term

commitment to any particular

employer

CREATIVE PROCESS

freelance work

S E C T I O N / / 0 9

A selection of small freelance projects done within the past year. When I have free time I try to do freelance work to better hone my skills as a designer and to make some extra money at the same time. Freelance work is a good opportunity to take what I have learned and apply it to a project for the real world. Its a valuable experience that has only made me a stronger more knowledgeable designer.

PRACTIC INGSKILLSIN THEREALWORLD

MONEY

Dandelion Dancetheater , Hope Mohr Dance, Alison Williams, Em Gift & Pearl Marill, plus more.

PRESENTED BY : Samantha Grion Dance Project

TWIN SP ACE . 2111 MISSION STREET . 3RD FLOOR . 415.230.9703

Makeup Mutiny is a community art event, that showcases a rich sampling of dance performance, then morphs into a dance par ty. Dialogue, collaboration, and celebration from all areas of the dance world !

brownpapertickets.com

Photographer . Tony Rotundo . Dancer . Helen Nowi k

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

N/A

N/A

Various

Postcards, Ident i t ies

Various

Various

P R O J E C TFreelance Projects

S E C T I O N / / 0 9

PRACTIC INGSKILLSIN THEREALWORLD

a person who pursues an

occupation w ithout a long-term

commitment to any particular

employer

CREATIVE PROCESS

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//n/a

sfsu cinemaF I L M S C R E E N I N G P O S T C A R D

F R E E L A N C E W O R K

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course//n/a instructor//n/a

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//n/a

makeup mutinyD A N C E P E R F O R M A N C E P O S T C A R D

F R E E L A N C E W O R K

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course//n/a instructor//n/a

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//n/a

nikolette & brianW E D D I N G I D E N T I T Y

F R E E L A N C E W O R K

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course//n/a instructor//n/a

p g / / 2 0 4

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//n/a

through the hayesT R U N K S H O W P O S T C A R D

F R E E L A N C E W O R K

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course//n/a instructor//n/a

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//n/a

stone carpentryI D E N T I T Y

F R E E L A N C E W O R K

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course//n/a instructor//n/a

DISTINCTIVE

THROW IT ONTO THE FLOOR AND NOTHING SHOULD FALL OFF

ICONIC

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

DISTINCTIVE

the logo should stand out in a

crowded f ield by v irtue of its unique

appearance

HEART OF THE BRAND

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

identities

S E C T I O N / / 1 0

An identity must by distinctive, conceptual, versatile, and cohesive. It is the heart of a brand. An identity should not only clearly communicate what the brand is about, but should do so in a visually pleasing way. This is a selection of identities created in both black and white and their color versions.

DISTINCTIVE

THROW IT ONTO THE FLOOR AND NOTHING SHOULD FALL OFF

ICONIC

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

C O U R S E

I N S T R U C T O R

T Y P E F A C E S

D E L I V E R A B L E S

K E Y W O R D S

T I M E F R A M E

N/A

N/A

Various

Logos

Various

Various

P R O J E C TIdent i t ies

S E C T I O N / / 1 0

DISTINCTIVE

the logo should stand out in a

crowded f ield by v irtue of its unique

appearance

HEART OF THE BRAND

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

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portfolio//filter designer//courtney boyle

semester//n/a

p g / / 2 1 3

course//n/a instructor//n/a

p g / / 2 1 4

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//n/a

p g / / 2 1 5

course//n/a instructor//n/a

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0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0

portfolio//filter designer//courtney boyle

semester//n/a

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course//n/a instructor//n/a

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portfolio//filter designer//courtney boyle

semester//n/a

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course//n/a instructor//n/a

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portfolio//filter designer//courtney boyle

semester//n/a

annasova

annasova

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course//n/a instructor//n/a

thank youPeople that have helped me along the way

G R A T E F U L

I ’ d l i ke t o t h a n k f i r s t a n d fo re m o s t m y fa m i ly fo r t h e unconditional support and love I have been lucky to have my whole life. I wouldn’t be here without you guys and you mean the world to me. My teachers have been a great inspiration especially Mary Scott, Tom McNulty and Hunter Wimmer. Thank you for always encouraging me to never stop pushing myself and showing me “the light”. Thank you to my classmates for opening up my eyes to new ways of thinking and approaching projects. I also thank them for creating a such a high standard to work to strive for. Thank you to Sali Hoover for always saying just the right thing to keep me going. And lastly, thank you to my friends for keeping me inspired by life and continuously making me laugh.

W E B S I T E

E M A I L

P H O N E N U M B E R

D A T E

I N S T R U C T O R

S C H O O L

T Y P E F A C E S

P A P E R S T O C K

P R I N T E R

B I N D E R Y

P H O T O G R A P H Y

S O F T W A R E

courtney-boyle.com

cboyle2323@gmail .com

805.748.8213

12.17.10

Mary Scott

Academy of Art University79 New Montgomery StSan Francisco, CA

Aurea Ultra, DIN, Paz, Trade Gothic

Mohawk Premium 100lb

Chums Print ing

The Key

Courtney Boyle, Sal i Hoover

Adobe Creat ive Suite 4

D E S I G N E RCourtney Boyle

C O L O P H O N

C O P Y R I G H T © 2 0 1 0All r ights reserved. No part of this publ icat ion my be reproduced, stored in a retr ieval system or transmitted, in any form or by any means, with the permission of Courtney Boyle