Films on a shoe string

Luke Pickering

Head of Marketing and Communications at Sparks

BackgroundBackground

Dont need a film degree

Currently at Sparks but GOSH key

60 films in past 4 years

Films costing from to 200 to 200k

Video editor

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundUses of films

Awareness

Information/Engagement

Fundraising

Stewardship

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundAdvantages

Brings content to audience

Share-ability

Guaranteed messaging

Analytics

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundDisadvantages

Tracking

Not everything is filmable

Cost

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundBriefing

Briefing form:- Pre-production or just filming- Budget

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundSuppliers

Build supplier list and get 3 quotes

First job discount

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundProposals

Itemised costs, do we need that?

Agree feedback rounds

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundOrganising

Less days = less money:- Long days

- Travelling

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundOn the day

Film generic and bespoke versions

What can you do?

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundEditing

Visit production for 1st edit

Collate feedback from the right people

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundAvoid

Agencies

3D animation

Voiceover artists

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundRushes

Film rushes (all footage) should be gathered/stored as:- Saves money

- Dont film same place twice- Last minute jobs

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundDIY

Storyboarding

Voiceovers / stars

Editing (Not just cheaper but opportunity cost)

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundPro bono

Think like a fundraiser:- Cause

- Brand

- High level supporter asks

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do.

www.charitycomms.org.uk

Ingredients for a

successful charity video

Seminar

19 March 2015

London

#CCvideo

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