Filip Fontaine Interpera 2016 - Hortgro · Profile of pears buyer in Belgium Bron: GfK Belgium voor...
Transcript of Filip Fontaine Interpera 2016 - Hortgro · Profile of pears buyer in Belgium Bron: GfK Belgium voor...
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Filip Fontaine
Interpera 2016
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General information
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Cooperative/producerorganisation
BelOrta in figures
650millionitems or kg sold
1.450 active
producers
160product groups (conventional
& organic)
333 employees
350buyers
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To let consumers all over the world
enjoy our healthy, fresh
and above all very tasty products.
BelOrta’s mission
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From field to fork
Top skilledproducers
Storage and coldchain
Daily auction
Qualitycontrol
CULTIVATION STORAGECONTROL
AND
PREPARATION
AUCTION TRANSPORT
Rigorous control by FASFC beforetransport
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BelOrta characteristics
The highest quality
Sustainability
170 product groups,
conventional and
organic
Market-drivenStrictest norms
Innovations
1.450 producers
with expertise
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Customer distribution
Export 60% volume• France: 22%
• Germany: 20%
• Netherlands: 16%
• (Russia: 16%)
• Other: 26%
In collaboration with specialised exporters
In-house FAVV office
Gateway Access Point Brucargo
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BelOrta pear assortment
Conference
Doyenné du Comice
Durondeau
Beurré Alexander Lucas
Clapp's Favourite
Triomphe de Vienne
Saint-Rémy
De Concorde
Double Flip
Beurré Hardy
Migo®
New at BelOrta
Durondeau
Doyenné du Comice
Conference
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Tv commercial BelOrta
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Current production figures Europe
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Verder rooien: Coscia, Guyot, .. Minder in IT, ES, PO
BE stijgt: 8360ha Conference
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Trends consumption in Belgium
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Top 10 consumption fresh (in kg/capita)
Apple remains firmly category leader in fruit despite decline
Pears remain at 5th place
Jonagold and Conference pear largest in volume within the product
Product 2014 2015
1 Apples 8,88 8,79
2 Bananas 7,43 7,54
3 Oranges 7,75 7,45
4 Mandarines 3,82 3,80
5 Pears 3,56 3,06
6 Melons 1,92 2,23
7 Grapes 2,05 2,18
8 Kiwi’s 1,66 1,77
9 Strawberries 1,75 1,71
10 Nectarines/peaches 1,42 1,47
0123456789
10
2014
2015
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Evolution purchased fresh pears
Bron : GfK Belgium (i.o.v. VLAM) ; 2016
0.00
0.50
1.00
1.50
2.00
2.50
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
kg p
er
capita
Evolution of the quantity purchased fresh pears in Belgium
volume in kg percapita
gemiddelde prijseuro/kg
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
Expenses fresh pears in Belgium in euro per capita
62
64
66
68
70
72
74
% Buyers purchasing fresh pears in Belgium
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Belgian consumption of pear varieties
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Profile of pears buyer in Belgium
Bron: GfK Belgium voor VLAM
0
20
40
60
80
100
120
140
Totaal Belgie
Vlaanderen
Brussel (19 gemeenten)
Wallonie
Jonge alleenstaande <40j
Tweeverdieners
HH met kinderen, beperkt ink.
Welgestelde HH met kinderen
Kostwinner (2p)
Alleenstaande >40j
Gepensioneerden met bep.ink.
Welgestelde gepensioneerden
Profiel van de perenkoper in België
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Promotion campaign in India
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India & Belgium
• Distance: 4001.9 Miles (6440.5 Kilometers / 3475.3 Nautical Miles)
• Approximate travel time: 8 hrs, 19 mins
• Call us:
• Mail us:
• Distance: 5.854 Miles (9.421,7 Kilometers)
• Approximate travel time by plane: 11 hrs, 53 mins
• Inhabitants India: 1.2 billion people
• Inhabitants Belgium: 12 million people
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Introducing the Conference pear in India
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Brand ambassadorSonu Sood
Very famousIndian film actor, model, and producer
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Grand Launch in Mumbai
150 journalists present:
• The Economic Times Retail
• Hungry Forever
• Bollywood Life Biz
• Social Feed
• Season media
• Movie Telly
• …
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Instore visibility
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Outdoor visual merchandising
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Social Media
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THANK YOU FOR YOUR ATTENTIONFollow us:
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