Festival Atlas 2015
36
Overview of the festival landscape Amsterdam University of Applied Sciences Harry van Vliet - Lector Cross Media September 2016 @FestivalAtlasNL
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Transcript of Festival Atlas 2015
Overview of the festival landscape
Amsterdam University of Applied Sciences
Harry van Vliet - Lector Cross Media
September 2016
@FestivalAtlasNL
AUAS
2
FESTIVAL ATLAS - INTRODUCTION
AUAS
3
FESTIVAL ATLAS - INTRODUCTIONfestival atlas 2015
het landschap van Nederlandse festivals in kaart gebracht
Bestel of download op www.festivalatlas.nl
Question #1
How many (new), when and where?
AUAS
5
Number of music festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Num
ber o
f fes
tival
s
2636
55
131143142
117
132
80
303423
FESTIVAL ATLAS - HOW MANY?
(n = 949)
AUAS
6
Number of music festivals in 2015 by region
NH NB ZH Gel Lim Ove Utr Fri Gro Zee Fle Dre
Num
ber o
f fes
tival
s
1616264343
69737374
135
168
232
FESTIVAL ATLAS - HOW MANY?
(n = 968)
AUAS
7
Year of first edition of music festivals in 2015
FESTIVAL ATLAS - YEAR OF ORIGIN
Num
ber o
f fes
tival
s
AUAS
8
Number of paid vs free music festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Num
ber o
f fes
tival
s
65
6
37
4328
2239
18
151
2031
46
8896
110
9490
60
272922
FESTIVAL ATLAS - PAID VS FREE
(n = 924)
AUAS
9
Percentage of paid vs free music festivals in 2015 by region
% o
f fes
tival
s
Noo
rd-H
olland
Noo
rd-Braba
nt
Zuid-H
olland
Gelde
rland
Limbu
rg
Ove
rijssel
Utre
cht
Frieslan
d
Groning
en
Zeelan
d
Flev
olan
d
Drenthe
471219121217352924322317
53
8881
888883
6571
7668
7783
FESTIVAL ATLAS - PAID VS FREE
(n = 933)
AUAS
10
New Music Festivals in 2015 by month
jan feb march april may june july aug sept oct nov dec
Num
ber o
f fes
tival
s
16
11
2125
1216
21
6423
FESTIVAL ATLAS - HOW MANY NEW?
Total number of new festivaleditions: 130
AUAS
11
New music festivals in 2015 by region
Num
ber o
f fes
tival
s
Noo
rd-H
olland
Noo
rd-Braba
nt
Zuid-H
olland
Gelde
rland
Limbu
rg
Ove
rijssel
Utre
cht
Frieslan
d
Groning
en
Zeelan
d
Flev
olan
d
Drenthe
2127
4
108
57
1923
42
FESTIVAL ATLAS - HOW MANY NEW?
(n = 130)
Question #2
Line Up & co-occurence?
AUAS
15
FESTIVAL ATLAS - BANDS COUNTRY OF ORIGIN*
* n = 7996 (data partly provided by festivalinfo.nl)
AUAS
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Percentage of land of origin of bands performing at music festivals by month
% o
f ban
ds
jan feb mrt april may jun jul aug sept oct nov dec
6834344212,50,5
613710569592,55,5
0,5
35
12
2314
131413
914135,5
29
15
11127
999
4
116
5
13
38
5655
657070
65
80
65
76
84
57
NL UK EU USA Other
FESTIVAL ATLAS - COUNTRY OF ORIGIN OF BANDS BY MONTH
(n = 7850)
AUAS
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% o
f ban
ds
Noo
rd-H
olland
Noo
rd-Braba
nt
Zuid-H
olland
Gelde
rland
Limbu
rg
Ove
rijssel
Utre
cht
Frieslan
d
Groning
en
Zeelan
d
Flev
olan
d
Drenthe
263145313244 1
847107678595
1
141320
1811714
1410
1614
2
16
3
97
8
3
95
7
810
94
56
77
6361
69
81
697076
6367
NL UK EU USA Other
FESTIVAL ATLAS - COUNTRY OF ORIGIN OF BANDS BY REGION
n = 7850
Percentage of land of origin of bands performing at music festivals by region
AUAS
18
- CO-OCCURENCE LINE-UPFESTIVAL ATLAS
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
19931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015
LowLa
nds
Pinkpop
AUAS
19
- INNOVATION INDEXFESTIVAL ATLAS
Question #3
Social media use?
AUAS
24
Percentage of social media presence of music festivals
- SOCIAL MEDIA PRESENCEFESTIVAL ATLAS
Face
book
Twitt
er
YouT
ube
Inst
agra
m
Spot
ify
Soun
dClo
ud
Goo
gle+
Tum
blr
Pint
eres
t
last
.fm
Dee
zer
Mys
pace
Perc
enta
ge o
f fes
tival
s
0,51111446
20
39
57
73
(n = 852)
AUAS
25
Percentage of music festivals by number of Facebook likes
- SOCIAL MEDIA: FACEBOOK LIKESFESTIVAL ATLAS
AUAS
26
Percentage of music festivals by number of Twitter followers
- SOCIAL MEDIA: TWITTER FOLLOWERSFESTIVAL ATLAS
AUAS
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Percentage of music festivals by number of YouTube views
- SOCIAL MEDIA: YOUTUBE VIEWSFESTIVAL ATLAS
AUAS
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Average social media use of paid vs free music festivals in 2015
Total paid free
Ave
rage
Num
ber o
f fol
low
ers
(x10
00)
0,8
2,42
- SOCIAL MEDIA USE
Total paid free
Ave
rage
Num
ber o
f lik
es (x
100
0)
3,3
18,4
14,8
Total paid free
Ave
rage
Num
ber o
f vie
ws
(x m
illio
n)
0,1
1,1
0,8
FESTIVAL ATLAS
(n = 620)
AUAS
29
Average social media use of 1-day vs multi-day music festivals in 2015
Total 1 day >1 day
Ave
rage
Num
ber o
f fol
low
ers
(x10
00)
3,3
1,8
2,3
- SOCIAL MEDIA USE
Total 1 day >1 day
Ave
rage
Num
ber o
f lik
es (x
100
0)
18,1
14,315,6
Total 1 day >1 day
Ave
rage
Num
ber o
f vie
ws
(x m
illio
n)
0,2
1,1
0,8
FESTIVAL ATLAS
(n = 630)
AUAS
30
Average social media use of new vs existing music festivals in 2015
Total new existing
Ave
rage
Num
ber o
f fol
low
ers
(x10
00)
1,7
3,9
2,3
- SOCIAL MEDIA USE
Total new existing
Ave
rage
Num
ber o
f lik
es (x
100
0)
13,6
20,2
14,3
Total new existing
Ave
rage
Num
ber o
f vie
ws
(x m
illio
n)
0,5
3,3
0,8
FESTIVAL ATLAS
(n = 646)
AUAS
31
Average social media use of young (< 4 editions) vs old (>10 editions) music festivals in 2015
Total young old
Ave
rage
Num
ber o
f fol
low
ers
(x10
00)
2,42,42,4
- SOCIAL MEDIA USE
Total young old
Ave
rage
Num
ber o
f lik
es (x
100
0) 15,416,515,9
Total young old
Ave
rage
Num
ber o
f vie
ws
(x m
illio
n)
0,4
1,8
1,1
FESTIVAL ATLAS
(n = 435)
What’s next?
AUAS
33
FESTIVAL ATLAS - WHAT’S NEXT?
6
6
Wishlist: • trends 2015 - 2016 • more festivals! • more kinds of festivals • more data (e.g. indoor/outdoor) • better infographics • publication date at start of season • …
QUESTIONS? ?
AUAS
35
The Team behind the Festival Atlas
Harry van Vliet Head of Research
Witnessed Paul Weller of The Jam jump really high at
Jazz Bilzen 1978.
Erik Hekman Researcher
The man who tried to sell authentic mexican food to
festivalgoers, …never again…
Iris Willems Researcher
Holds the record for number of consecutive festivals spend
in the mud: 7!
- THE TEAM
Julian Meertse Junior Researcher
Still waiting for his first festival visit, saw Ariana Grande in the
ZiggoDome though….
FESTIVAL ATLAS
