Fertilizing imagination july 2014
36
ertilizing Imagination From Information to Innovation Anil K Gupta
description
Chief Information Officers in different companies face a challenge to redefine their role as Chief Innovation Officer. How do they blend inside-out strategies of open innovation with outside-in, the dominant sponge model of open innovation is discussed here. lessons from How David Beats Goliath - The New Yorker www.newyorker.com/reporting/2009/05/11/090511fa_fact_gladwell? are used to close the discussio. It is suggested that what Indian IT techie vivek ranadive did by training his daughter's team very differently in basketball is a mantra that may help many smaller companies and also big companies to transform their strategies. The BGBD model ( bada dimag, bada dil) stressing large heart-large mind model to share both ways is the way to go, a lesson from honey bee network
Transcript of Fertilizing imagination july 2014
Fertilizing ImaginationFrom Information to Innovation
A n i l K G u p t aI I M - A
H o n e y B e e N e t w o r ka n i l g @ i i m a h d . e r n e t . i n
Information/Knowledge/Wisdom
Innovation PlaygroundInside out
High Low
High
Low
DBDB Sponge
Pollinator ostrich
Outside in
Dil bada dimaag bada
Ostrich_
• In breeding- NIH (not invented here)• Indifferent routinized• High inertia• Reason-Ready for Status quo
+• Introspection• Talk with-in• Cycles of isolation necessary to hear own voice
S o l i t u d e
Serving clients with Old tools, new needs
InertiaHow much, how long
Multiple destinies of a cobbler
mongolia china
kabul
Kuchh bhi to nahin badla
Pollinator• Creating public goods• Sharing asymmetrically• Connecting lost souls• Value harnessing by seeding ideas in right niches
niche
Innovation
Sponge- Osmosis• Sink of Ideas• Source
• Competition• Conventional Open Innovation• Seek
crowd
Clients Strangers expert
Known expert
Sustain- spawn
Disconnect
DBDB: Reciprocal InnovationTwo way learning
Four way
Top
Bottom
Horizontal Flow
Verti
cal fl
ow
Inside Outside
Seek-Spread-Collaborate-Sense
Learning Tangent
Will these Opportunities be missed?• Linkage with small clients• Diversity vs density• Fortune in the fragmented markets• Falling is not failing: fun to fail but learn• Sandboxing ideas vs fish-netting innovations
Learning platformsfrom concrete to abstract
1) Artefactual - replication of similar design2) Analogic - metaphor to inspire3) Heuristic - models of thinking4) Gestalt - configurational of factors
Gupta, 2012, Own compilation
Four levels of learning
creativity, compassion, communication and collaboration
anil
Honey Bee Network www.Sristi.org/anilg [email protected]
Techpedia.in
Autopoiesis : improving designs through use, self-design, learning as one grows
creativity, compassion, communication and
collaboration
Nine grains, nine neighbours,
nurturin g networks
CREATING open source PUBLIC STANDARDS OF EXCELLENCE
Frugal budget make stilt roots as natural ladders
• Lot more with lot less but much richer tapestry
Meghalaya
Technology is like words,
institutions are
like grammar and culture is like
thesaurus
Three pillars of sustainability
NATURE IS MOST FRUGAL• PARSIMONIOUS NATURE• PERCEPTIVE INSTITUTIONS• RESPONSIBLE CULTURES• NETWORKED FORMAL AND INFROMAL
KNOWLEDGE SYSTEMS• CULTURE, VALUES, TECHNOLOGY AND
INSTITUTIONS
Frugality is flexible
Frugality is friendly
Frugality is extremely affordable
•Value chain redesign,
• reciprocal open innovation platform
Circular Economy
Needs can be
fashioned Microsoft puts say 500
features in a word processing software, out of which most of us use 50 features, and yet we pay for all the 500
Most cell phones have the same problem
Either move to open source or change to stack up model
Stack up approach: • Begin with a low cost, no frill model, and add
additional modules as per ones wish and affordable bracket
• Modular design also helps in changing only the damaged module rather than the whole machine or solution
Frugality has to manifest
in three dimensions
Form Feature Function
DHRUV: GANDHINAGAR,
A REFRIGERATOR WHICH GIVES MORE FOR LESS
Material Old new
method
Old
New
Use or applications
old
New
FRUGAL OR GRASSROOOTS Innovation: at least one of the three dimensions should be New
Form, feature and function
CIRCULARITY AFFORDABILITY
DURABILITY/RENEWABILITY/
MULTI-FUNCTIONALITY
FRUGAL SUPPLY-CHAIN
ACCESSIBILITY AVAILABILITY
AFFORDABILITY/reliable
IS FRUGALITY RELEVANT ONLY FOR POOR?
- DEMATERIALIZATION- PLANNED RENEWABILITY - EACH COMPONENT TO HAVE
FATIGUE FACTOR IMPRINTED- MARKET FOR USING PARTS WITH
UNTAPPED ENERGY LEFT, TO DELAY ENTROPY- SUSTAINBILITY IS THE SOUL OF
FRUGALITY
Sanctuary versus incubation approach to nurture frugal innovations
Making strategic breakthroughs
incremental innovations, adaptive trials, user-led modifications. , incubation
R & D with external experts, new
actors and new arrangements
Product Development,
amplify the form, features and functions
Paradigmatic
disruption, discontinuity and non-parameteric approaches , sanctuary
model
Known
Known
Unknown
Unknown
Domain characteristicsTe
chn
olo
gic
al p
latf
orm
s
Knowledge Management
Mind Mapping
Mind Tapping
Fear Capping
Falling is not failure
Learning across domains
Cross-pollination through techpedia.in
Intra-preneurship through internal angel funds
Future proofing by not being just better but being different
Picking holes in the sky
David and Goliath
In major wars among opponents with one at least ten times bigger than another, David won 71 percent times over Goliath
Flying into the arms of futureclinging to a straw in the wind
rpwcedences are aprison in which medicres trap themslevesPrecedences are the prison in which mediocre trap themselves
