Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para...
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Transcript of Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para...
![Page 1: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/1.jpg)
Ferramentas de BIpara Real Estatepor Gabriel Gruber CEO Properati
![Page 2: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/2.jpg)
O que veremos agora...
Properati PortalLeads com Properati Insights
Properati BIInsights aprimoradosEnriquecimento de leads próprios da construtoraEsquentar leads frios próprios da construtora
![Page 3: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/3.jpg)
Properati PortalLeads com Properati Insights
![Page 4: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/4.jpg)
Properati é um portal de imóveis?
![Page 5: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/5.jpg)
Quantidade x Qualidade
![Page 6: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/6.jpg)
Lead tradicional
![Page 7: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/7.jpg)
Lead Properati
Contatos verificados+ questionário+ dados de navegação+ dados públicos
![Page 8: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/8.jpg)
Properati Insights
![Page 9: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/9.jpg)
Properati Insights
Interesse do usuário
Estágiospesquisados
Email, telefone e Whatsapp verificados
![Page 10: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/10.jpg)
Properati Insights
![Page 11: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/11.jpg)
Properati Insights
Sistemaoperacional edispositivoonde pesquisou
Perfis sociais
Bairros onde pesquisou
![Page 12: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/12.jpg)
Properati Insights
![Page 13: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/13.jpg)
Properati Insights
Mapa de calor de pesquisa e contato
![Page 14: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/14.jpg)
O que veremos agora...
Properati PortalLeads com Properati Insights
Properati BIInsights aprimorados
![Page 15: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/15.jpg)
Empreendimentos da construtora
pesquisados pelo usuário
![Page 16: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/16.jpg)
Bairros pesquisados pelo usuário
Locais também pesquisados onde a
construtora não possui empreendimentos
Aclimação
Brooklin
Vila Mariana
Chácara Santo Antônio
![Page 17: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/17.jpg)
Os pontos verdes mostram onde os
contatos da construtora também pesquisaram,
encontrando empreendimentos concorrentes, por
exemplo.
![Page 18: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/18.jpg)
Diferença entre oferta x demanda: o que significa?
![Page 19: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/19.jpg)
Diferença entre oferta x demanda: o que significa?
Baixa demanda. Com empreendimento.
Alta demanda. Sem empreendimento.
![Page 20: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/20.jpg)
O que veremos agora...
Properati PortalLeads com Properati Insights
Properati BIEnriquecimento de leads próprios da construtora
![Page 21: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/21.jpg)
Enriquecimento de leads próprios de clientes
Base de emailsLeads tradicionais
ProperatiEnriquece os leads
Properati Insights
Beta
![Page 22: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/22.jpg)
O que veremos agora...
Properati PortalLeads com Properati Insights
Properati BIEnriquecimento de leads próprios da construtora
![Page 23: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/23.jpg)
Aquecimento de leads frios de clientes
Base de e-mails deleads tradicionais frios
ProperatiEnriquece os leads Aquecimento
Com retargeting,email, etc.
Lead quente
Beta
![Page 24: Ferramentas de BI para Real Estate - Gabriel Gruber - Properati - 2 Marketing de Performance para Real Estate - 1-10-2015](https://reader031.fdocuments.us/reader031/viewer/2022030301/587efc391a28ab35528b6357/html5/thumbnails/24.jpg)
Properati PortalLeads com Properati Insights
Properati BIInsights aprimoradosEnriquecimento de leads próprios da construtoraEsquentar leads frios próprios da construtora