February 2018 Digital & Brand Guidelines Design …brailsford.info/rob-brailsford-folio.pdfDigital &...
Transcript of February 2018 Digital & Brand Guidelines Design …brailsford.info/rob-brailsford-folio.pdfDigital &...
Rob Brailsford Creative Brand Design Digital & Brand Guidelines Design Management
February 2018
Chime For Change
This campaign, founded by Gucci, is designed to raise awareness and benefit women around the globe.
I worked on every aspect of the design across print, digital and experiential.
Client: Mother London
Chime For Change
I developed and wrote the brand guidelines for the whole campaign.
These included sequential build guides for all advert formats; messaging content and hierarchy, and the usual colour, logo and type guides.
BRAND GUIDELINES 2013 2 VISUAL ASSETS GRADIENTS
General rules
These gradients must remain as described on this page.Any panel that uses the gradient must show the full spectrum of colours. Never mix different gradients.
PEACH
Used on CHIME FOR CHANGE I CHIME FOR CHANGE WE CHIME FOR CHANGE
PURPLE
Used on I CHIME FOR JUSTICE
BLUE
Used on I CHIME FOR EDUCATION
ORANGE
Used on I CHIME FOR HEALTH
CMYK CMYK CMYK
0 83 16 0 90 100 0 0 100 50 0 0 0 65 100 0
0 56 48 0 50 90 0 0 80 0 0 0 0 45 90 0
0 30 80 0 0 45 0 0 15 0 18 0 0 30 80 0
CMYK
The gradient used on an advert
BRAND GUIDELINES 2013
AMBASSADOR ADVERTS LANDSCAPE / DPS
Step 9 Name caption
The ambassador’s name and description should go in the bottom left inside the clear space. Use Futura Book.
The copy should be about half of the size of the strapline, so if
EVERY GIRL ... is 18pt Frida Giannini... is 9pt
You can round it off to the nearest 1/2pt.
4 BUILD GUIDES LANDSCAPE ADS
Frida Giannini, Creative Director, Mother, Daughter
FOR EVERY GIRL. EVERY WOMAN. EVERYWHERE.
BRAND GUIDELINES 2013
1 : 1.2 RATIO
Clearspace Short side ÷10 Headline over 4 lines Logo size Width ÷ 5 Strapline 2 lines
Example size 210 x 175
Important note
The strapline on this format is bigger. SIze it by1 fitting it across the width
of the advert.2 Placing it within the clearspace3 Breaking the line so that
EVERY WOMAN appears on the second line
1 : 1.4 RATIO
Clearspace Short side ÷10 Headline over 4 lines Logo size Width ÷ 6 Strapline 1 line
Example size 210 x 150
1 : 1.6 RATIO
Clearspace Short side ÷10 Headline over 4 lines Logo size Width ÷ 8 Strapline 1 line
Example size 210 x 130
1 : 1.8 RATIO
Clearspace Short side ÷8 Headline over 3 lines Logo size Width ÷ 7 Strapline 1 line
Example size 210 x 115
1 : 2 RATIO
Clearspace Short side ÷8 Headline over 3 lines Logo size Width ÷ 7 Strapline 1 line
Example size 210 x 175
1 : 2.2 RATIO
Clearspace Short side ÷8 Headline over 3 lines Logo size Width ÷ 8 Strapline 1 line
Example size 210 x 95
FORMATS
The build example begins on the following page.
LANDSCAPE ADS 4 BUILD GUIDES
NONE OF US CAN MOVE FORWARD IF HALF OF US ARE HELD BACK
SUPPORT A PROJECT. Join in at chimeforchange.org
/chimeforchange
EDUCATION. HEALTH. JUSTICE. FOR EVERY GIRL. EVERY WOMAN. EVERYWHERE.
NONE OF US CAN MOVE FORWARD IF HALF OF US ARE HELD BACK
SUPPORT A PROJECT. Join in at chimeforchange.org /chimeforchange
EDUCATION. HEALTH. JUSTICE. FOR EVERY GIRL. EVERY WOMAN. EVERYWHERE.
NONE OF US CAN MOVE FORWARD IF HALF OF US ARE HELD BACKEDUCATION. HEALTH. JUSTICE. FOR EVERY GIRL. EVERY WOMAN. EVERYWHERE.
SUPPORT A PROJECT. Join in at chimeforchange.org /chimeforchange
NONE OF US CAN MOVE FORWARD IF HALF OF US ARE HELD BACKEDUCATION. HEALTH. JUSTICE. FOR EVERY GIRL. EVERY WOMAN. EVERYWHERE.
SUPPORT A PROJECT. Join in at chimeforchange.org /chimeforchange
NONE OF US CAN MOVE FORWARD IF HALF OF US ARE HELD BACKEDUCATION. HEALTH. JUSTICE. FOR EVERY GIRL. EVERY WOMAN. EVERYWHERE.
SUPPORT A PROJECT. Join in at chimeforchange.org /chimeforchange
NONE OF US CAN MOVE FORWARD IF HALF OF US ARE HELD BACKEDUCATION. HEALTH. JUSTICE. FOR EVERY GIRL. EVERY WOMAN. EVERYWHERE.
SUPPORT A PROJECT. Join in at chimeforchange.org /chimeforchange
Dubai Parks
A theme park with 7 areas needs a look and feel that can adapt to anything.
Dubai Parks branding is based around lines and gradients not around a logo.
Client: FutureBrand
06 07
VERSION 1.0DUBAI PARkS BRAND GUIDELINES
VERSION 1.0DUBAI PARKS BRAND GUIDELINES
ThE CrEaTivE idEa
our look and feel is aBout Joy, motion and colour.
We comBine vivid hues, playful, curved lines and images that are alive With energy and positivity
Dubai Parks
Customer facing design is colourful, dynamic and playful.
e x p e r i e n c e a m a z i n g
dubaiparks.com
Opening Summer 2016
5 Marine Park\ Bollywood 4 River Walk^ Safari Zone5 Discovery4 LegoLand
Meet the king!Safari Zone open daily 7-11. Book now at dubaiparks.com
e x p e r i e n c e a m a z i n g
TM
You.Tomorrow.
Book now at dubaiparks.com
e x p e r i e n c e a m a z i n g
Experience Amazing!
Dubai Parks
Part of the developing the design was producing the brand guidelines.
26 27
VERSION 1.0DUBAI PARkS BRAND GUIDELINES
+ =
+ =
Making backgrounds in Illustrator is really simple
1 Choose the shapes you want to use and fill them with a gradient at 90 degrees.
2 Duplicate the background shape and fit it over the second shape
3 Create a mask
4 Add the masked shape to the background
WHen tHe dubai parks letterForms are Filled in tHey become sHapes tHat you can use in backgrounds.
ShapES ShapESHoW to use tHem
32 33
VERSION 1.0 VERSION 1.0DUBAI PARkS BRAND GUIDELINES
DUBAI PARkS BRAND GUIDELINES
imagESFraming & cropping
CrOppiNg a piCTurE iN a CErTaiN way CaN prOvidE fOCuS, Or briNg ENErgy TO aN imagE.
22 23
VERSION 1.0 VERSION 1.0DUBAI PARkS BRAND GUIDELINES
DUBAI PARkS BRAND GUIDELINES
Text Text
gradiENTS & baCkgrOuNdS
1234567890
Red
1234567890
Magenta
1234567890
Purple
1234567890
Blue
1234567890
Violet
1234567890
Teal
1234567890
Green
1234567890
Yellow
1234567890
Gold
1234567890
Orange
1234567890
Fuschia
1234567890
Sky
1234567890
Arctic Ice
1234567890
Citrus
1234567890
Green gold
1234567890
Fire
1234567890
Sun
1234567890
Forest
our colour palette maniFests itselF tHrougH gradients.
These gradients are provided so you won't need to build them yourself.
You can use these gradients as backgrounds for any customer facing work across the program.
They're built to provide clean printing and a range of sympathetic colours
gradients for corporate Workgradients for attraction advertising
28 29
VERSION 1.0 VERSION 1.0DUBAI PARkS BRAND GUIDELINES
DUBAI PARkS BRAND GUIDELINES
TiTle TiTle
Text Text
TypOgraphyneo sans
iF We need an arabic Font We use neo sans.
We use klaVika For all oF our print communications. it's a squarisH sans-seriF Font tHat is easy to read and Friendly. it acts as an eFFectiVe counterpoint to tHe roundness oF tHe dubai parks logo.
Klavika Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890%&£$@?!:;<>
Klavika Medium
aBcdefghiJklmnopQrstuvWxyz
abcdefghijklmnopqrstuvwxyz
1234567890%&£$@?!:;<>
Klavika Regular
abcdeFgHiJklmnopqrstuVWxyZ
abcdefghijklmnopqrstuvwxyz
1234567890%&£$@?!:;<>
Neo Sans Arabic
KlavikTypOgraphyklaVika
The Crimean
I designed the branding for this awarded Eastern Eurpoean restuarant and bar. The look is based on Czech match box labels from the ‘60s and ‘70s.
These posters were forever getting stolen from the outside of the building. They also appear in top rating Australian drama series Offspring.
Digital Gurus
Visual rebrand for the global recruitment agency. Each territory has its own colour but all other assets are shared.
GLOBAL RECRUITMENTUNITED KINGDOM General Manager
Saif Kaidwal
[email protected]+44 20 7253 1054
digitalgurus.co.uk
10 Linen CourtEast Road
London N1 6AD
HSBC Staff Channels
I was Design Manager for this global Staff Channels project.
I wrote and maintained the the guidelines for the system, including technical specifications.
I was also responsible for approving the final design and UX elements.
Elements_Search bar
Search bar - inert Search bar - active
The search bar appears only when needed and is integrated into its parent bar,
e.g. the session bar. In its inert state it appears as a magnifying glass icon.
The search can autocomplete or have a drop menu. It moves to left when call bar is present.
Box height: 42px
Box width: 250px
Background: Pearl
Active state
Inert state
3.9
Style_Image cropping
You may need to use the same
picture in several sizes and places.
However you crop the picture,
keep its essence.
4.5
Elements_Call bar
How it looks Status Possible actions
On a call
On hold
End call Hold call
Resume call
About The call bar appears only
when needed and is
integrated into its parent
bar, e.g. the session bar.
It has two possible states
1. On a call. 2. On hold
When there is no call it does not appear
Active call bar
3.10
HSBC Staff Channels
We rebuilt all aspects of the design and the UX of staff interface.
This system is to be rolled out across sveral other of HSBCs business sectors.
I was responsible for the several of the innovations - including the UX - to the HSBC interface.
1. Collapsible step tracker 2. On call indicator 3. Temporal search bar
Britain is GREAT
I developed the design and wrote and produced the guidelines for this global campaign. This included creating standardised layouts, typography and content.
I was also responsible for worldwide artwork approvals and finding solutions for territory specific situations.
Client: Mother London
Britain is GREAT
I created a simple and bulletproof method for creating on-brand communications - blank page to finished ad - that is suitable for any size or shape.
BUILDGUIDELINES 10
BRAND ELEMENTSHOW THEY COME TOGETHER
HEBUILD ORDER ADLINE
These are provided as artworks.
GREAT LOGO
This is our primary message and is on every piece of communication we issue.
CAPTION
A two line descriptor. For tourism: the place and its location. For trade: the subject and its origin.
FLAG
This our primary message and
IMAGE
These are supplied. QR CODE
Takes the viewer to extra content
URL
This is our main call to action and offers the viewer a chance to discover more
information about the campaign.
PARTNER LOGO
GREAT FLAG
QR CODE
SUBSTANTIATION
Text tailored to work with the headline and image. The copy should always directly support the headline.
British Museum London
76 NOBEL PRIZES IN SCIENCE AND TECHNOLOGY ALONE
Touch BionicsLivingston, ScotlandINNOVATION
IS
ukti.com/innovation
WHITE BORDER
1 WHICH TEMPLATE?2 PRINT OR WEB?3 CALCULATING BORDER SIZES4 THE FLAG5 COPY SAFE AREA6 WHICH LOGO? 7 SIZING THE LOGO8 THE HEADLINE9 CAMPAIGN IMAGE10 LOGOS AND QR CODES11 COPY LENGTH12 LEGIBILITY13 CAPTION14 THE URL15 TWEAK
Bun Cha Vietnamese Café
I worked with this local café to produce a distinctive look and feel that would stand out in a street of restaurants.
The logo is custom built type.
OPENCome in were
Schlepp Courier
Schleppis a courier company based in the country so its branding had to stand out at a distance.
They started as a one man operation so it needed to look distinct from the major delivery companies.
DELIVERIES TO YARRA VALLEY & MELBOURNE
Samsung
I wrote and produced the European Retail guidelines for Samsung.
They included guides to appropriate visual merchandising, messaging journeys for different store formats and print specs based on Samsung’s CSR policies.
Client: Cheil
Rexona/Sure
These brand guides weren’t about the design. They were about the idea behind it.
They are bold, simple and designed to be read very quickly.
Client: DLKW Lowe
SO OUR IMAGERY SHOULD SHOW PEOPLE GETTING MORE OUT OF THEIR LIVES. IT SHOULD SHOW THEM ACTIVELY ENGAGING WITH LIFE. THEY COULD BE DANCING, SKYDIVING, SOCIALISING, RIDING, FALLING IN LOVE, SURFING EVEN JUST STANDING ON A HILL LOOKING AROUND. AS LONG AS THEY’RE INTO WHAT THEY’RE DOING.
AS LONG AS THEY’RE INTO WHAT THEY’RE DOING.
THIS CAMPAIGN IS ABOUT THE DOERS. THEY DON'T SIT IN FRONT OF THE TV. THEY DON'T WONDER WHAT THEY COULD BE DOING INSTEAD. DOERS ALREADY KNOW, THEY'RE DOING IT, RIGHT NOW. IMAGERY
CAMPAIGN ELEMENTS / IMAGERY I
IDEAL READ ORDER
1 CAMPAIGN MESSAGE
IMAGERY
HEADLINE
SUPPORT COPY INCLUDING
TECHNOLOGY INFO
2 BRAND MESSAGE
BRAND LOGO
3 PACK SHOT
4 MORE INFORMATION
YOUTUBE PAGE
URL / TWITTER HASHTAG
5 UNILEVER LOGO
TECHNOLOGY INFORMATION TELLS YOU WHAT’S SO GREAT IN THIS PRODUCT AND HOW IT HELPS YOU DO MORE. REXONA WITH DRY SHIELDTM. THE MORE YOU DO THE MORE IT PROTECTS REXONA WITH MOTIONSENSETM. THE MORE YOU MOVE THE MORE IT PROTECTS
OUR TECHNOLOGY
WORKSTHE PROOF SUPPORTS OUR CLAIMS
CAMPAIGN ELEMENTS / TECHNOLOGY
EVERY ADVERT, FILM,PICTURE, WORD & IDEASHOULD SPREAD THE MESSAGE
SUBJECT HEADER
SECTION HEADING
THE PROOF MARK
CAMPAIGN ELEMENTS / PROOF MARK I
IT WON'TLET YOUDOWN
Bupa
As part of the global brand consolidation I wrote, designed and produced the Visual Brand Elements guide.
Client: Calling Brands
BUPA BRAND IDENTITY: BASIC ELEMENTS – 2012 Version 1 60
Visual elements - 1. Logo / Clear space
To ensure the impact and integrity of the logo no other elements can encroach in the clear space.
Bupa master logo clear space
The minimum clearance around our logo is one third of the width (or height) of the square. It also helps you place it in the corner of a page
Bupa floating and reversed logo clear space
The general minimum clearance around our floating logos is equivalent to the height of the capital letter - in this case B or S.
BUPA BRAND IDENTITY: BASIC ELEMENTS – 2012 Version 1
Welcome
As Bupa expands it needs a design system that can accommodate new businesses and territorial design situations.
This version of our branding has been devloped to make it consistent and recognisable across the world.
Bupa has more than 11 million members. We want them to know they’re getting the same standard of care, wherever they are.
Visual elements - 6. Grids / Building
Single space grids
We use these for adverts, front covers and other spaces.
Literature Grids
These are for use on all text and image based publications.
BUPA BRAND IDENTITY: BASIC ELEMENTS – 2012 Version 1
LOGO SIZEOnce you know the measurement of the longest side (297mm) you can work out the logo size (297 x 10% = 29.7mm but just use 30mm.)
CLEAR SPACEClear space is a third of the logo size.If the logo is 10mm,the clear space is 5mm.
COLUMNSHorizontal A4: 14 columnsVertical A4 10 columns.
A GRID?Literature Grids for use on text based work need columns.
Adverts and front covers generally don’t need columns.
SET UP THE PAGE297 X 210mm
GRIDS FOR PRINT: HOW TO MAKEThe grid is easy to set up and easy to use. Here’s an example using an A4 space.
A4
197 x 210mm.
Ratio 1:1.4
isolation
contemplation
engagement
CROPPING IMAGERY
Cropping images in different ways can create different stories.
Crop to intensify the action but don’t lose sight of the message
BUPA BRAND IDENTITY: BASIC ELEMENTS – 2012 Version 1 35
Howard Group
In the course of writing and producing the guidelines I ended up choosing materials and colours, and designing signage and interiors.
Client: Corke Wallis
BRAND GUIDEJULY 2014
BRAND ELEMENTS
INTRODUCTIONDESIGN ETHIC
Our brand should be elegant and plain speaking.
We encourage simple, thoughtful design details and the use of high quality materials.
BRAND GUIDEJULY 2014
BRAND ELEMENTS
PANTONE©
7454UR 122 G 130 B 141Websafe 7A828D
Howard operates in a reasonably conservative sector so blue is appropriate and reassuring. But it’s a bright, unusual blue - a colour that communicates personality and energy.
The grey is used when we need a third colour. We might use it on tables or charts or just to break up the blue.
When we’re using black for process print we use a rich black.C100 M0 Y0 K100.It’s blacker.
COLOUROUR PALETTE
PANTONE©
631UR 6 G 181 B 205
Websafe 06B5CD
PANTONE©BlackR 0 G 0 B 0Websafe 000000
BRAND GUIDEJULY 2014
1 duotoneWelcome to Mount Pleasant House
Reception
BRAND EXPRESSION
ENVIRONMENTALINTERIORS
Raynham Road Project
Cenijt normalju tri ku. Dolgju mlodica dla ku, suhju udragju zxe ne. Tut om cxtir hceme slabju. Ili sxto gazetis ti,
Oni nams delanie mezxunarodju bo. Es kai miakju mislijm, dikju zxenuf ku din, bi ribas zxiznuf dla.
No mezxu ruszem drugica tot. Bil no nozxis cxistenie, mai mensx mokrju vsesxto te. Vse cxai ludis zavoduf vo.
BRAND GUIDEJULY 2014
BRAND ELEMENTS
On brand work
We use duotones to customise the look of our photos.
Making a photo a duotone gives it a deeper, moodier look. It also allows it to hold with type over the top.
How we make duotones
1 Use a greyscale image2 Image mode > duotone3 Nominate Black and
PMS 631 as the colours4 Make ink curves a L>R
upward diagonal line
IMAGESDUOTONES
PANTONE©
631UR 6 G 181 B 205Websafe 06B5CD
PANTONE©
BlackR 0 G 0 B 0Websafe 000000
DUOTONE
MONOTONE
BRAND GUIDEJULY 2014
BRAND ELEMENTS
Our customers expect seriousness and stability from us. After all, they are making large committments.
Our look should imply this. That’s why, in addition to our brand colours, we have brand textures. We can use these in our offices and other environmental work.
The materials we use should also look high-end. Using cheap looking materials send the wrong message to people who work with us.
Natural Wood
StabilityHonesty
The orange in wood is a natural counter to the Howard blue. All would should be sustainably sourced UK wood from local suppliers.
Glass
TransparencySpace
Glass is an excellent material to use because it provides firmness while appearing to use less space.
Thick locally produced float glass gives a great look.
Dark Slate
FirmnessDurability
All slate should be sustainably sourced from local suppliers.
COLOURMATERIALS
Allianz
I worked on the brand redesign for this global insurance company.
Newsletters, fact sheets, magazines and PowerPoint documents.
Client: Grey London
Allianz
We devised a system to build print advertising. The same set of rules for small print ads up to 96-sheet posters.
© A
llian
z SE,
Ger
man
y
With you from A-Z
One thing, if you
want to understand
risk you need
to get out from
behind your desk.
Know more. Achieve more.
Bard benefitting from our 120 years experience in insurance and investments. allianz.com
Allianz
Part of the work was writing brand, image and typographic guidelines.
Sport 24
Sport 24 is a channel dedicated to showing live premier sport on flights and to ships at sea.
I worked on the design development and wrote and produced the brand and promo guidelines. I also oversaw TV spots and chose music.
Client: IMG
Tesco Property Department
This manual shows all Tesco fixtures and signage. It had to be made logical and usable so the guides could be applied easily across the business.
The modular system allows endless flexibility by using common assets. Format sections are divided using colour.
ATMSection 1a
F20-30Section 4
F60-120Section 2
ExceptionsSection 5
Metro ClassicSection 8
Tesco Property Department
Signage, a modular petrol station gantry. and literature
You can buy alcohol here
You cannot buy alcohol here
1250
860
560
840
Open
24 hrsMon 8am - Sat 10pm / Sun 11am - 5pm
OpenMon - Sat 8am - 10pmSun 11am - 5pm
CashPost OfficeBeer & Wine
1250
560
560
840
Open 24 hrsMon 8 am - Sat 1 0pm / Sun 1 1am - 5pm
OpenMon - Sat 8am - 10pmSun 11am - 5pm
Welcome toTesco ExpressMilton Hawcett
Car Park
Car Park Car Park
Car Park
Highlyflammable.Petroleumspirit.
No smoking
Switch offyour engine
Do not use mobile deviceswhile fuelling
You must be 16 or older to use this pump16Only approved containers may be filled with petrol
Remoteassistance call systeminstalled
IN AN EMERGENCY
Go to emergency cabinet
Press STOP button to cut fuel supply
Phone emergency services
RB 2
Automatic number plate recognition and CCTVmonitoring in operation. We may ask the DVLA foryour vehicle details.
Tesco Print Advertising Guidelines
Advertising content and build guidelines for Tesco’s brand reboot. This included developing all technical aspects of the ads.
Client: Wieden + Kennedy
Trade Templates Print Guidelines 03 12 13 113
Section Three Templates Template Build
Template Build 9 Imagery
Depending on the image to be displayed, the image area can increase or reduce in height to accomodate its shape, size and orientation.
The image area should only flex by increments of one chevron height.
The text area in turn must respond, by either increasing or reducing in height by the same value respectively. This creates a sliding scale.
NB: The clearance around the chevron should always be one chevron height.
NB: Each template has a different flexabilty, these are explained at the end of this section.
NB: Please also make an allowance for the shadow of the image, so that it does not encroach on the chevron. This creates air, and balance within the layout.
Cut out Example In situ Example
Trade Templates Print Guidelines 03 12 13 63
Bad: Romantic afternoon sunlit lighting feels fake and contrived, causing the light to shine more than the ingredients.
Bad: Shallow depths of field on our key product’s create ambiguous textures that will take the focus off a hero product. It doesnt feel honest.
Good: Singular ingredients keep the focus simple, the image feels confident and graphic as a result.
Good: Action shots help involve the viewer in the moment we are sharing. Using close-cropped imagery on the action scenecreates movement and a human presence without explicitly showing a person.
Lighting
Depth of field
Focus
Action
Good: Simple, natural, honest lighting allows the product to shine.
Good: A macro with a shallow depth of field helps us communicate the food or product we are trying to sell.
Bad: The image lacks a focal point, too many ingredients causes too much color variation. The image is more confusing for the viewer.
Bad: Including a full person and the food subject feels too distant, and the kitchen feels too much out of a magazine. It’s difficult for the viewer to feel part of the story, or project themselves into the scenario.
Section Two Technical Rules Imagery In Situ
Trade Templates Print Guidelines 03 12 13 35
Section Two Technical Rules Graphic Elements The Ping
Placement
Size
The ping size can vary depending on the number of products and the importance of the offer. It shouldn’t feel too big against the product, the proportions should make it feel like a label would in real life.
There are five sizes; all related to the chevron - 20, 40, 60, 80, 100%
Is it on red?
If the ping sits on a similar red item, you will need to slightly darken the image so there is a clear difference between the ping and the product.
Location
The ping always sits on the top right of the product, and should always touch it (1).
If your layout has limited vertical space, the ping can sit with its top aligned to the top of the product (2). This works well on in situ adverts.
Better than half price Smooth operator
Panasonic ES-RT51 Triple Blade Wet /Dry Men’s Shaver
£99.97
49.50
in store online mobile tesco.com/xxxxxxxxxxxxxxxxxxxx Iberro ea sit assum repudi quas ut laut magnametum simet ut is is aut endanis et idelibus peroribusdae et eatur, sequae et que sit aut es aut magni dolores ad expla el idel ilique dolorumque necuptatiur, corum des eaquas sequia cum fuga. Veliqui of ficia pelique la dolupta eptation conseque. Ficalitiat ectias aut re seditatus volectat arum qui debis recum laborep ellupta sit, quam quam, cus adipis aut faciis nus. Gentis sitat quiatio berum, voloribus sima sum eostibus aut labore que pra vendani.
0.00
0.00
1. Normal placement
3. Tall products2. Restricted space
Tall products
On products that are taller, or products with important detail in the top right, the ping can slide down the product slightly (3).
On in situ without cut out ads, the ping needs to sit on the in situ image, not the cut out pack shot.
0.00
Trade Print GuidelinesVersion 2 03.12.2013
Brand guidelines
As well as writing these brand guidleines I’ve worked on all of the design for these projects.
This is not a complete list
BUPA BRAND IDENTITY
AgED CARE ACCommoDATIoN & PRICINg gUIDElINEs
BUPA BRAND IDENTITY
BASIC ELEMENTSGUIDELINES
BRAND GUIDEedition one july 2014
Brand guidelines
Campaign Guidelines / Edition one
August 2017
X.X
Packaging guidelines
July 2017
Brand GuidelinesOctober 2012
Brand identity guidelines 2011
• TO UPDATE •
CCCCCCC CCCCCCC
European RetailGuidelinesEdition 1
BRAND GUIDELINES
2012
BRAND GUIDELINES
2012
BRAND GUIDELINES
2012
Topic name
Design guidelines
MASTERBRANDGUIDELINES CRYSTAL PEAKS brand guidelines contents
crystal peaksbrand guides
Bupa Aged Care / FutureBrand Bupa Visual / Engine HSBC Brand Reboot / T&G Miller Lite / T&G CUB Retail Howard / Corke Wallis
IPL Cricket / IMG Lebara Play / Sunshine Lenzing / Siegel & Gale Medela / Bulletproof Pentland / Pentland Ram’s Gate / Fold 7
Samsung Retail / Cheil Speedway / IMG Sport 24 / IMG The Great Fire / ITV True Aussie / DesignWorks Crystal Peaks / Beyond
Custom built type & other logos
Koodi: Baby goods company Purflo: Matresses Bear With Us: Social group Best of Health: Nutritionist Tank: Record label Fake Tan: Club night
Most of these have custom built letterforms
Best of Health
Thank you
+44 (0)7880 748 [email protected]