The Bay Area Brewers Guild presents the 11 th Annual

FEBRUARY 1 10 2019

Bay Area Brewers Guild presents the 11th Annual

SFBEERWEEK.ORG

SPONSORSHIP

Contact

Joanne Marinojoanne@sfbrewersguild.org

512-965-5173

BEER WEEK IS COMING...

SF BEER WEEK 2019 - SPONSORSHIP 2

WELCOME TO SF BEER WEEK

San Francisco Beer Week celebrates its 11th year and with it, the diversity and quality of craft beer in the Greater Bay Area. It’s a grassroots collection of hundreds of events organized and hosted by hundreds of breweries, restaurants, bars, retailers and organizations throughout the region.

OPPORTUNITIES

SF Beer Week offers a wealth of opportunities for small and large sponsors to gain significant visibility with the public, media, and food and beverage leaders. Sponsors receive local and national recognition via our website, social media, Opening Gala signage, media partners, print materials, swag and more.

Sponsoring SF Beer Week makes a strong statement to the local and national craft beer community that you support the pioneering spirit, creativity and quality of independent craft beer. Your brand will be aligned with these values. Sponsorship funds all production, marketing, design and promotional costs. Our sponsors make SF Beer Week possible.

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OPENING GALA

SF Beer Week kicks off with a big bang each year at the Opening Gala. It’s the Bay Area’s most prestigious craft beer tasting event, produced by the Bay Area Brewers Guild, and held Friday, February 1, alongside the San Francisco Bay at Pier 35. Tickets go on sale in early December.

For 2019, the Opening Gala offers additional sponsor benefits to make the evening special. You’ll get early entrance, even before VIP, and have the opportunity to mix and mingle with brewers in the Brewers Lounge. There, you’ll find complimentary food and drink, can take a break from the crowd, and access separate restrooms.

Trade partners, request the Trade Sponsor Kit for packages more focused on the industry and the brewers. Brewery sponsors, consider an end-cap option for an expanded presence on the Gala floor.

120+ Participating Breweries400+ Beers4,000+ Attendees2,000+ Gallons Tapped

Featuring

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SF BEER WEEK WEBSITE

The website is the main portal to hundreds of events that will take place throughout the Bay Area. Users find detailed info about events, create itineraries, receive curated suggestions from craft beer luminaries, get directions to venues, suggestions for lodging, news posts and more. Here are select statistics from SF Beer Week 2018:

980+ Unique events

41% New visitors

1.33 Million Event clicks

232,000 User sessions

400,000 Page views

5:25 Average time per session

182,000 Filters & searches

13,900 Personal itineraries

32,000 Events on personal itineraries

714,000 Featured Event impressions

18,400 Featured Event click-thrus (2.6%)

FEATURED EVENTS

Sponsors receive additional event promotion for planned festivities. SF Beer Week puts a spotlight on Featured Events leading up to and each day throughout the week.

On the SF Beer Week site, these top-listed events are served out to maximize click-thrus and engagement. They are the only events that receive home page rotation and provided additional high-level exposure and recommendations across numerous promotional channels, such as email, social media and more.

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Thousands of brochures are handed out to Opening Gala attendees as high-profile signage prominently showcases SF Beer Week sponsors and partners:

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Print collateral distributed to local event sites: Tens of thousands of awareness-raising goodies ship to venues across the region leading up to SF Beer Week:

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Posters, T-shirts and glassware are available at the SF Beer Week Opening Gala and online.

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PRINT COLLATERAL

Thousands of branded promotional materials are distributed throughout the Bay Area to breweries, bars, restaurants and retailers to promote SF Beer week. Postcards, coasters, posters and window stickers are placed in high traffic locations building awareness and driving engagement.

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Print Collateral Merch

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MEDIA PROMOTION

National publications, regional TV and radio, local, trade and online media regularly feature SF Beer Week in SUH��DQG�SRVW�HYHQW�FRYHUDJH��2YHU����VWRULHV�ZHUH�SXEOLVKHG�RQOLQH�DQG�LQ�SULQW�IRU�������,Q�FRPELQDWLRQ�with strong media partnerships (past partners include Paste, SF Chronicle, SF Gate, Where Magazine, eg), such quality coverage means tens of thousands of people across the Bay Area and beyond are exposed to SF Beer Week.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SAMPLE COVERAGEFood & WineHuffington PostWashington PostSunset MagazineWhere MagazinePaste MagazineRare MagazineTravel MagazineMen’s Journal&UDIWEHHU�FRP+DXWH�/LYLQJ6)�&KURQLFOH���6)�*DWHSF Weekly �[�SF EaterPorch DrinkingThrillist &%6�6)�Beer & Brewing MagazineEast Bay Express San Jose Mercury NewsThe Press DemocratMarin Independent JournalNorth Bay Business JournalSF Business TimesBerkeleysidePalo Alto OnlineHoodlineSacramento BeeDraft MagazineBrewing Network /LTXLG�%UHDGMashableMediumSF ExaminerDiablo Magazine...and many more!

KTVU

Past Coverage & Media Partners

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SF BEER WEEK 2019 - SPONSORSHIP �

SOCIAL MEDIA

SF Beer Week employs a variety of social media channels and e-blasts to promote events and feature sponsors. The data below illustrates our reach, level of engagement, and the exposure these tools provide for sponsors and events.

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24,000 total fans3,030 impressions per post1,880 post engagements (91% clicks)280,200 ttl page impressions (99% organic; 1% viral)47%�IHPDOH�IDQV����53% male fans 41% ages 21-34

26,200 photos tagged with either � �VǖHHUZHHN�RU��VǖHHUZHHN����

Facebook

12,600 ttl subscribers 8+ emails sent to subscribers33% open rate (industry avg. below 20%)4.8% click rate (industry avg. below 3.5%)

Email

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10,700 total followers 1,720 likes248,000 organic impressions4,670 engagements1,150 link clicks29%�IHPDOH�IDQV����71% male fans 47% ages 21-34

Twitter

Instagram

DUTY. HONOR. BEER.

SFBEERWEEK.ORG

SF BEER WEEK 2019 - SPONSORSHIP �

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OFFICIAL INDUSTRY _SUPPORTING $4,000 $2,000 $750� � /LPLW���� /LPLW���� /LPLW���� � OPENING GALA Sponsor Tickets - early access, access to special tappings 6 4 2 + Even Earlier Sponsor Access - Earlier than VIP & GA ✔ ✔ ✔ + Brewers Lounge Access - food, bar, bathrooms ✔ ✔ +$125 ��WLFNHW /RJR�LQ�RQOLQH�EUHZHU��EHHU�GLUHFWRU\� ✔ /RJR�ZLWKLQ�VLWH�PDS� ✔ � /RJR�SODFHPHQW�RQ�VLJQDJH� ✔ ✔ ✔ /RJR�ZLWKLQ�*DODřV�SKRWR�EDQQHU� ✔ ✔ � &RPSOLPHQWDU\�6)�%HHU�:HHN�7�VKLUWV� �� �� � BREWERIES - GET A CUSTOM ENDCAP + $2,000 + $3,000 + $4,000� /DUJHU�FXVWRPL]DEOH�IRRWSULQW�RQ�*DOD�IJRRU� ✔ ✔ ✔ Add’l promotion, highlighted as premiere booth ✔ ✔ ✔� %UHZHUV�/RXQJH�SUHVHQFH (option to pour, signage) ✔ ✔ ✔ Additional VIP tickets 4 2 1

ELECTRONIC � 6WDQGDUG�(YHQW�/LVWLQJV����VW���2WKHU�/RFDWLRQV� � 8QOLPLWHG����� Unlimited + 15 Unlimited + 10 6WDQGDUG�(YHQW�/LVWLQJV���$GGřO�'LVFRXQW� � ����Rij�DGGřO� ����Rij�DGGřO� ����Rij�DGGřO� Featured Event Listings� � �� �� �� �����3ODFHPHQW�DWRS�(YHQW�/LVWLQJV��URWDWLQJ�� ✔ ✔ ✔ Placement atop Search results (rotating) ✔ ✔ ✔ Placement on Home page (rotating) ✔ + Feature Event profiled in email ✔ + Feature Event profiled in post ✔ + Feature Event ticket giveaway co-promotion ✔ � /LQNHG�ORJR�LQ�VSRQVRU�GLUHFWRU\� ✔ ✔ ✔ Sponsor profile ✔ ✔ Mention in select email blasts logo mention mention Events listed in select email blasts (discretional) ✔ ✔ Twitter mention (minimum) 2 1 Facebook mention (minimum) 2 1 Instagram post (minimum) 1 COLLATERAL to ensure inclusion, sign up by Nov. 16 � /RJR�RQ�FRDVWHUV�GLVWULEXWHG�WR�HYHQW�YHQXHV� ✔ � /RJR�RQ�SRVWHUV�GLVWULEXWHG�WR�HYHQW�YHQXHV� ✔ � /RJR�RQ�SRVWFDUGV�GLVWULEXWHG�WR�HYHQW�YHQXHV� ✔ ✔ � /RJR�RQ�RWKHU�PDWHULDOV�DV�DSSURSULDWH� ✔ ✔ ✔ MEDIA Mention in select press releases ✔ Inclusion in advertising (space permitting) ✔ Media Party Sponsor - SULYDWH�HYHQW��GDWH�7%'� ������ ������ ������� Exclusive passes to intimate Jan. media party 2 2 2 Materials included in media packet ✔ ✔ ✔ Thanked in media invitation and emails ✔ ✔ ✔

Interested in cnnecting with craft beer lovers? Contact Us

Ready to sign up? Click the package name. LEVELS & BENEFITS

�6SRQVRUVKLSV�LQFOXGH�XQOLPLWHG�HYHQWV�DW�D�VLQJOH�VSRQVRU�location, plus a set number of add’l events at add’l sponsor locations. Event codes are for sponsor use only and may not be shared or redeemed by a 3rd party without prior permisison from 6)%:��1RWH��&DOLIRUQLD�$%&�UXOHV�SURKLELW�EUHZHULHV�RU�distributors from providing codes to venues.

NOTE: Brewery sponsorships are available for independent breweries participating in SF Beer Week.

SF BEER WEEK 2019 - SPONSORSHIP 9

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PAST SPONSORS

21st Amendment Brewery4505 Burgers & BBQAdmiral MaltingsAlmanac BeerAnderson, Rowe & BuckleyBPMBrewers Supply GroupCountry Malt GroupDrakesEmporium SFFort PointGrandstandMagnolia Brewing Co.Morris DistributingMoss AdamsPreferred ConnectPublic HouseSeismic BrewingSF ChronicleSierra Nevada Brewing Co.Speakeasy Ales & LagersThe Ave BarThe Printed ImageThirstyBear Organic BreweryTrumer BrauereiVisit Oakland Visit Santa Rosa We Bring the BarWhite LabsWhole Foods Market

Ale ArsenalArmadillo Willy’s$UPLVWLFH�%UHZLQJ�&R�$UPVWURQJ�%UHZLQJ�&R�%DUHERWWOH�%UHZLQJ�&R�%DUWOHWW�%UHZLQJ�&R�Bartlett Hotel%HDU�5HSXEOLF�%UHZLQJ�&R�Beerwalk, The%HVW�/DEHO�&R�&DQ�9DQ��7KH&LW\�%HHU�6WRUH&OHRSKXV�4XHDO\�%HHU�&R�Divergent GroupDiving Dog Brewhouse)LUHVWRQH�:DONHU�%UHZLQJ�&R�GigaYeastHarmonic BrewingHilton SF Union SquareHitachino Beer & WagyuHotel Zelos/DXJKLQJ�0RQN�%UHZLQJ�&R�Market on the Market, TheMonk’s Kettle, The1RF�1RF���%DUEDU\�&RDVWOld Devil Moon2ULJLQDO�3DWWHUQ�%UHZLQJ�&R�Park 553DUN�&HQWUDO�6)Resolute SFRosamunde Sausage GrillSF Adventure ToursSF TravelSocial Kitchen & Brewery6WDPIRUG�&RXUWVisit Tri-ValleyWendel Rosen Black & DeanWoods Beer

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CONTACT US

Contact

Joanne Marinojoanne@sfbrewersguild.org

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ISSISCOMING…OMIN

aypresented by the Bayay Area Brewers Guild