WebOWizard - Capability Statement · 4&0 7kh zhevlwh udqnhg zlwklq wrs iru ryhu kljko\ vhdufk...

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CAPABILITY STATEMENT

Transcript of WebOWizard - Capability Statement · 4&0 7kh zhevlwh udqnhg zlwklq wrs iru ryhu kljko\ vhdufk...

Page 1: WebOWizard - Capability Statement · 4&0 7kh zhevlwh udqnhg zlwklq wrs iru ryhu kljko\ vhdufk nh\zrugv (pphmf "et 5hgxfhg frqyhuvlrq frvwv ohdgv e\ ryhu zlwklq prqwkv ri fdpsdljqlqj

CAPABILITYSTATEMENT

WEBOWIZARD

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TABLE OF CONTENT

Who are we?

Why WebOWizard?

How can we help?

Capabilities

Website Technologies

Website Audit

Organic SEO Solutions

SEO Consulting for Web Redesign

Content Creation & Management

Search Engine Reputation Management

Google Ads Management – Search, Display,

Shopping/eCommerce & YouTube

Google Penalty Evaluation

Google Penalty Recovery Solutions

Social Media Management

Experience & Knowledge

Clients

Happy Stories

Conclusion

Contact

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WHO ARE WE?

WebOWizard was fructified in November 2013 by three Internet

Marketing Enthusiasts with an embedded passion for excellence in

the field. 

WebOWizard is a dynamic, fresh and results-driven Digital Marketing

Consulting Firm based out of Bangalore. Tailoring strategic Digital

Marketing support to organizations and agencies across the globe,

WebOWizard offers leading industry expertise with a professional yet

personalized approach to achieving organizational marketing goals.

With over 6 years combined experience, our team has worked with

multiple industry sectors ranging from Software, Real Estate,

Education, eCommerce, Travel & Leisure, Analytics, Fashion,

Entertainment and more.

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WHO ARE WE?

WebOWizard in its brief existence as a digital marketing consulting

firm has and continues to successfully deliver value based Web and

Search Engine solutions while maintaining its core values –

Challenging the Status Quo

Thinking Different and Big

Delivering Value to Clients

Driven by Innovation

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WHY WEBOWIZARD?

We focus on strategy

We are experts at solving business problems through digital

marketing.

We are digital marketing specialists

Our team is made up of the perfect mix of creative and digital

marketing specialists who are fluent in the language of their areas of

expertise.

It’s not about us

We work solely on word of mouth. Advancing your goals and keeping

the focus entirely on you is our priority

Contemporary is the word

Nothing excites us more than achieving your objectives with the

latest nuances of digital marketing

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HOW CAN WE HELP

Integration

We understand how critical it is to integrate marketing and

communication entities that contribute to the bottom line. To achieve

this, we work seamlessly with in-house marketing teams in sync with

client’s expectations to ensure all activities are focused on

supporting and maximising client’s objectives.

Relationships

We establish strong working relationships based on trust, integrity and

honesty. We place great value on our relationships with our clients,

networks and business contacts because we believe that people are

the basis of business success.

By working with us, you will tap into a team of specialists who will

guide you through every step of the digital marketing process: from

developing a strategy to ideating, creating, executing and analyzing

digital marketing campaigns.  

What’s more, because we have imbibed a strategic business mind in

our planning and execution processes in our pursuit to meet the

highest standards..

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HOW CAN WE HELP

Flexibility

With highly responsive team members, expert team can manage your

requirements 24/7 across multiple markets. Our highly skilled

network of designers, programmers, marketers and content artists

means we can deliver on brief, on time and on budget.

Diversity

We work strategically to provide Digital Marketing services across

multiple communication platforms, from owned channels (websites,

blogs) to social media, applications, and trade publications.

CONTD..

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CAPABILITIES

Website Technologies

Website Audit

Organic SEO Solutions

SEO Consulting for Web Redesign

Content Creation & Management

Search Engine Reputation Management

Google Ads Management – Search, Display,

Shopping/eCommerce & YouTube

Google Penalty Evaluation

Google Penalty Recovery Solutions

Social Media Management

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WEBSITETECHNOLOGIES

WeboWizard has delivered web projects on all major technologies

successfully.

We continuously strive to equip ourselves with latest and powerful

web technologies

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WEBSITE AUDIT

Website assessment is a designed and accepted set of procedures

that helps identify individual websites compliance to standards and

techniques.

We at Webowizard assess the compliance of websites to standards

and provide comprehensive reports that greatly help website owners

to take corrective actions. These actions are a must on websites that

wish to be loved by Google.

Google Webmaster Tools Audit

Robots.txt, XML Sitemap, Indexed pages, Malware concerns

Redirects Configuration 

404 & 301 Redirects – Check for 404, 301 redirection configurations

Broken Links – Check for broken links

Content Audit

Structured Data, Canonical Issues, H1 Tag Audit, Meta Content

Assessments, Image Alt tag optimization, HTML Sitemap and Format

Audit , OBL Audits, Duplicate Content Assessment..

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ORGANIC SEOSOLUTIONS

Our SEO Solutions are aimed at assisting websites gain competitive

edge in search engine rankings by,

Gathering valuable data from Website Audits and gain insights

for course corrections

Ensuring detailed ongoing conversion optimization to achieve

higher ROI

Conducting rigorous audits and evaluations of competition, to

determine right SEO strategies

Performing comprehensive Keyword Analysis & Competition

Analysis etc to ensure faster results

Building ever evolving Content Management Strategies

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SEO CONSULTINGFOR WEB REDESIGN

Web redesigning procedure can be very challenging if done right;

one’s website might experience a considerable drop in rankings

and traffic if enough care is not taken while redesigning

We assist individuals and companies in their website redesigning

efforts aiming retention of rankings - SEO friendly copy changes,

code changes, URL changes, strategic content management. 

Switching to new colors, layouts, text, and content management

systems can be daunting. Changing your title tags, and adjusting

your copy can negatively impact your ranking unless the process is

assisted by experienced SEO consultants.

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SEARCH ENGINEREPUTATIONMANAGEMENT

Reputation Management services are mainly undertaken during the

following scenarios.

These SEO efforts are undertaken after pages with negative

tone are shown up in the search engine listings. The activities

involve focus on relegating negative listings off the first page

of results to lessen their impact on your business' reputation

and sales. 

This scenario involves proactively undertaking campaigns that

focus on mitigating future negative effects on individuals or

companies. A good way to think about it is reputation

insurance. We work hard to ensure your brand is represented

well and very dominant in the search listings to protect against

large incursions of negative results. 

A proactive reputation management campaign reduces the

duration a reactive reputation management campaign will take

if negative results do show up in the listings.

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GOOGLE PENALTYEVALUATION

Websites are always vulnerable to penalty if not managed in a way

that looks natural and unscripted. Additionally, there are technical

factor that too can be attributed to getting penalized by Google.

Other few reasons are – Robot.txt, Malware, Crawl issues, Google

pigeon/penguin/panda penalties, IP blocks etc

Detailed link analysis including inorganic and unnatural link

evaluation and analysis of anchor texts

Spam assessment check for On Page Google guiding principles

and violations.

Evaluation of content quality, including checks for duplicate

content and meticulous plagiarism checks.

Our Penalty mitigation evaluation include.

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GOOGLE PENALTYRECOVERYSOLUTIONS

We do the whole process from identifying bad links to removing them

and submitting reconsideration request to Google

Aggregation of all links that reference to the website from

plethora of sources. Manual revision of  all back-links and

categorize the to be cleansed links

Communication on your behalf to each site for bad-link removal

and format disavow file. Documentation of all work carried out

and submit reconsideration request to Google

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PPC CAMPAIGNMANAGEMENT

It is imperative to appreciate the ROI one receives from their PPC

campaign. 

We work with website analytics to institute user conversion

objectives and try to assign values to those goals with your

guidance. If you don't know what kind of response you receive

from your PPC campaign, it can be very difficult to justify the

ongoing expense.

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SOCIAL MEDIAMANAGEMENT

We offers holistic tailored made Social Media Management solutions

for effectively complementing SEO activities and for Stand alone

promotions

Regular Social Media Management

Social Media Campaign Management

Social Media Ad Management

Webowizard offers the following in Social Media

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EXPERIENCE &KNOWLEDGEWebOWizard has undertaken challenging projects both for

internal purposes and for clients with assured results

Some of the niches our Client belong to

Technology

eCommerce

Media & Entertainment

Food 

Education & Training 

Realty

Social Platforms

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SOME OF OURCLIENTS

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SOME OF OUR HAPPYSTORIES

Client - PORTIQO

Industry - Real Estate

Service Offered - SEO, Google Ads ( Search and Display Ads),Content Marketing and Social Media Management

SEO - The website ranked within top 5 for over 20 highly searchkeywords.Google Ads - Reduced conversion costs (leads) by over 55% within3 months of campaigningGoogle Ads and Social Media Marketing - Generated over 60-100 leads per month consitently for over 1.5 yearsIncrease in targeted traffic to the website, while reducing bouncerates by preselling content

Key Value Delivered

Client - ArtBlot

Industry - eCommerce

Service Offered - SEO, Website Development, Social MediaManagement

Social Media Ads - We continue to generate over 300+ sales withan ROI of 250%

Key Value Delivered

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SOME OF OUR HAPPYSTORIES

Client - GadgetBy

Industry - eCommerce

Service Offered - Website Development and SEO

SEO - The website ranks for over 100+ targeted keywords in the firstpage for Dubai based searches

Key Value Delivered

CONTD..

Client - BrainGroom

Industry - Directory

Service Offered - SEO and Google Ads

SEO - Automated On Page SEO for a 1000+ page Chennai basededucation directory. Currently the website attracts over 30Kvisitors per month from search engines.Google Ads - Generated sales on a daily basis over a duration of3 months.

Key Value Delivered

Client - Analytics Quotient

Industry - Software Services

Service Offered - SEO and Reputation Management

SEO performed to relegate on rankings the brands' negativepages. Successfully pushed all negative pages to the secondpages of Google search engine within a period of 6 months.

Key Value Delivered

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SOME OF OUR HAPPYSTORIES

Client - VSM Softwares

Industry - Software/SAAS

Service Offered - Website Development and SEO

SEO - Achieved top 5 rankings for 15 highly search keywords

Key Value Delivered

CONTD..

Client - ProHance

Industry - Software/SAAS

Service Offered - Website Development, SEO and Google Ads

Google Ads - Generated over 200+ hot leads for the serviceswithin a period of 2 months.

Key Value Delivered

Client - MyBataz

Industry - Social Media for Fashion

Service Offered - Mobile Ads, Social Media Management andGoogle Ads ( YouTube)

Generated over 5000+ highly responsive user base for the socialplatform within a period of 2 months.

Key Value Delivered

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SOME OF OUR HAPPYSTORIES

Client - Feedback Consulting

Industry - Market Research

Service Offered - SEO and Google Ads

Consistently generated over 170+ hot leads over a period of 6months for their high ticket products. Reduced conversion costs by43% in the duration.

Key Value Delivered

CONTD..

Client - Tiger Analytics

Industry - Software Services

Service Offered - SEO

On Page SEO performed against which the website's traffic hasincreased by 300% from search engines.

Key Value Delivered

Client - IFIM

Industry - Education

Service Offered - Google Ads

Generated over 175+ targeted enquiries for their program in 30days.

Key Value Delivered

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CONCLUSION

With the experience in the Internet Marketing Space, enthusiasm in

the team, ability to step up when circumstances demand and

 ability to adjust to the dynamics of the industry, WebOWizard is in

a position to be the best of partners with any organization or

individual to deliver valued services to either ones’ clients

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CONTACT

WeboWizard

Incubinet Business Center, 2nd Floor, 15-16 Eshwari

Capital, RBI Main Road,Above EK Retail, JP Nagar 7th

Phase, Bangalore 560078

www.webowizard.com

[email protected]

+91 - 96325-30066 | 98455-88280

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"Take a risk and keep testing, because

what works today won’t work tomorrow,

but what worked yesterday may work "

Amrita Sahasrabudhe, Director of Marketing at

ARAMARK Parks and Destinations

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THANK YOU