Salesforce - Corporate Presentation Template

A.J. GhergichGhergich & Co.Founder/CEOAJ@Ghergich.com@SEO

Featured Snippets are the most exciting thing in search.

http://ghergich.com/

Featured Snippets

Snippets come in three flavors...

...and they are all delicious

Paragraph

Table

List

The best part about Featured Snippets is that they tend to occupy position 0 (coined by @dr_pete) above the organic listings.

So how do I earn Featured Snippets?

To earn snippets, you need to optimize your content for specific answers.

Haaaay... he didn't say keywords... what's going on here, buddy?

Featured Snippets tend to be displayed in response to search questions.

Featured Snippet Power Questions

Prepositions

YOUR MESSAGEANSWERS TO YOUR CUSTOMERS' NEEDS

Five tools that find the questions customers are asking:

KeywordTool.io

SerpStat.comUberSuggest.io

AnswerThePublic.com

Soovle.com

Ok, so how does this help me get conversions?

On average, B2B buying influencers do 12 searches before they visit a specific brand's site.

Source: https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html

Your content strategy likely targets the three main stages of customer journeys and looks something like this.

Optimizing for Answers is easy to bolt onto your existing content strategy.

Awareness

How do small businesses setup payroll

Consideration

Best payroll software for small businesses

Decision

Quicken vs. Quickbooks

How to optimize for Featured Snippets

Keywords are still important. Use them in the following familiar places...

(I knew he was gonna say keywords.)

However, keyword optimization alone usually wont earn you a Featured Snippet.

SEMrush analyzed 100,000 keywords. They found that the average length of a search phrase with a Featured Snippet is six words.

43% of searches with 8+ words show Featured Snippets

40 to 50 words is the sweet spot for Featured Snippet length

Optimized Lists

Did someone say rolls?

Optimized Tables

Google tends to show landscape images around 285 x 160 pixels.So landscape images, similar to the following dimensions, should be optimized for Featured Snippets.

600 x 337900 x 5051200 x 674285 x 160

Why you should focus on Featured Snippets1. Leapfrog your competition to position 0

2. Gain free organic traffic

3. Answer your customers actual questions

4. Earn trust from awareness to decision

1200 x 674

Dig in!

Presentation is pinned @SEO.Follow me so you dont miss my Featured Snippet research project with SEMrush.

Thank you