1.4 Million Google Featured Snippets Tested - Here's What We Found
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Transcript of 1.4 Million Google Featured Snippets Tested - Here's What We Found
1.4 Million Google Featured Snippets Tested - Here's What We Found
A.J. Ghergich Ghergich & Co. Founder/CEO @SEO
Our Work
Featured Snippet Examples
Paragraph
Table
List
For a more detailed primer into featured snippets, visit my presentation from Dreamforce 2016 http://www.slideshare.net/ghergich/featured-snippets-are-the-most-exciting-thing-in-search
Why you should focus on Featured Snippets
1 Leapfrog your competition to position zero
2 Gain free organic traffic
3 Answer your customers’ actual questions
4 Earn trust from awareness to the decision phase
In a study with SEMrush, we analyzed1.4 million featured snippets.
The goal was to focus our analysis on 29 questions, prepositions, and
comparison search phrases.
Featured Snippet Questions
“How” and “Have” are strong contenders to earn list featured
snippets. “Which” has the highest likelihood of earning a table
compared to the others. Questions are fantastic at earning
paragraph snippets.
Key Findings of Featured Snippet Questions
Breakdown of Featured Snippet Questions
Featured Snippet Prepositions
Prepositions are the best by far at earning lists. “For” (11.38%
tables) and “Like” (94.09% paragraphs) are the exceptions.
Key Findings of Featured Snippet Prepositions
Breakdown of Featured Snippet Prepositions
Featured Snippet Comparisons
Comparisons are the best at earning tables. “Price” is a golden
opportunity to earn a high ROI table. Surprisingly, “vs” and
“versus” were poor performers at earning tables. “Comparing”
also had a high number of lists (31.94%).
Key Findings of Featured Snippet Comparisons
Breakdown of Featured Snippet Comparisons
Featured Snippets Overall Breakdown
How to Optimize for Featured Snippets
Optimal Featured Snippet Lengths
45 Words are Optimal for Featured Snippet Paragraphs
Longer Lists are Best
Optimized Lists
Optimized Tables
Google tends to show landscape images around 285 x 160 pixels.So landscape images, similar to the following dimensions, should be optimized for Featured Snippets.
Answer the Public Keyword Tool
SEMrush Keyword Magic Tool (Beta)
Presentation is pinned @SEO. Please retweet. Special thanks to @YuliaShevy and the research team at SEMrush for providing such in-depth research.