“Building A Successful Bridge To Drive Over Patient

Financing”Vicari Group Strategic Partnership

Agency Overview & Proposal

Presented by:Joseph A. Vicari, President

May 13, 2009

HEALTHCAREPRACTICE

CHASEHEALTH ADVANCE

Expertise: Full service advertising and marketing company bringing you over 70 years of experience in both the healthcare

and financial industries, from the local to the national level.

Vision: To create the industries most profitable finance company and healthcare practice relationships.

Proposal: To be the bridge between Chase & it’s healthcare participants.

Chase Objectives: Bridge to Profit

Increasing Qualified Patient Loan Originations

• Increasing loan volume in an environment that takes a passive approach.

• Communicating the benefits of Chase flexible payment options over traditional methods.

• Having a point team to assist your healthcare participants with patient payment structuring.

• Combining financial savvy with processes toward patient pull through.

Challenge: Defining Success

More Patient Leads = Loan Originations

• Issue: The banking industry has exceptionally trained loan originators, but the healthcare provider relies on a staff without the training to promote your financial products.

• Solution: The most sophisticated healthcare practice business development and marketing strategies to generate more leads = More Chase financial products.

Strategic: Competitive Advantage

More Patient Approvals + Your Finance Options =

More Profit

• Mission: Bridging the gap between the treatment & procedures your healthcare participants provide to Chase convenient financing options by developing educated practices - and appreciated patients.

• SMART: We give you the advantage of taking a more proactive role in generating deals by assisting practices to generate & convert prospects.

Advantage: Bridging Two Worlds

Financial ServicesMarketing

Healthcare PracticeMarketing

Signature solutions like The Combo Loan and Your Way Home Loan

combined with superior internal conversion tactics helped propel The Money Store to become a national household name and the country's leading sub-prime lender exceeding loan volume of over 4.2 billion dollars.

Developed marketing strategies crossed over into all programs, e.g.

Kremer FlexPay, Kremer Value Pricing, etc. combined with the same Smart Response tactics employed at The Money Store the Kremer brand quickly grew in gross revenue over 400% in a two year period.

SMART: Success Stories

How?: Proven Tactics

SMART Processes: Comprehensive strategic marketing and creative development that

focuses on improving internal and external practice efficiencies from:

• Staff Training: The best-trained staff that identifies and converts more patients to elective procedures

• Attracting and retaining customers • Referral strategies to increase procedure volume• Pipeline lead chase pull through protocols• Marketing strategies focused on pricing &

affordable financing from Chase

SMART: Opportunities Initial internal tactics to mine the practice

database for “Gold”

$0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50

Lens Exchange

Cataracts IOLs

LASIK

Veneers

• Increased patient conversions due to advancements in technology• Better in practice education & procedure awareness tools• Implementation of conversion protocols they stick to• Increase in financing usage from 5% - 22%

000 Thousands

= Up to 5 – 8 Procedures Monthly = Revenue

SMART: Partner for Growth

PROFITS

• Strategic – A plan that focuses on maximizing internal & external marketing initiatives

• Measurable - Direct marketers developing marketing that’s accountable

• Active - Proactive patient conversions• Response – Specializing in Signature Marketing Solutions

that incite prospects• Tactical - Top management working with your participants

to send you more borrowers

Simply A SMART Choice!

Bridge The Gap Today Between Healthcare Patients & Chase Financial Products

Thank you for your attention vicarimarketinggroup.com

HEALTHCAREPRACTICE

CHASEHEALTH ADVANCE