Farah's presentation
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What is GPS
GLOBAL POSITIONING SYSTEM
• A navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different.. satellites to reach the receiver
What is GPS?
How are Location Based Services Used?
• Roadside Assistance:
– Location-enabling the phone call when your car breaks down, reduces call time, more ef!cient for caller
• Financial Fraud Detection:
– Use mobile phone location as a proxy for users location which should match card transaction location
• Remote Betting:
– Legally place a race/sportsbook wager from your mobile phone, which location con!rms is in the state of NV, more people will place bets
More Familiar Uses of LBS
• Any service that uses the physical real-world location of your mobile phone (or other device).
• Many of the top mobile apps use LBS:
– Maps
– Local search
– Local weather
– Local news
– Local time!
– Local deals
– Check-in
– Social Networking
– Games
Why Should You Know About LBS?
55% of smartphone owners use their phones to get location- based directions or recommendations
Why Should You Know About LBS?
Smartphone Activities
THE LOCATION BASED SERVICE
FOURSQUARE
FOURSQUARE
FOURSQUARE
RECENT UPDATES TO SITE | REAL TIME MAP
RADAR
SAVE TO FOURSQUARE
FOURSQUARE APP GALLERY
Foursquare API Use at Hackathons
DONTEAT.AT
LOCALUNCLE
POORSQUARE
OTHER LOCATION BASED SERVICES
GLYMPSE
TAGWHAT
UBER.COM
DECOBIKE
MEETMOI
GROUPON
Social Local Mobile
• SoLoMos are mobile phone applications that combine social networking and location data.
• SoLoMo is a combination of the words social, location or local, and mobile. These apps concentrate on local areas making geo-local engagement possible.
What is Geo-Fencing
A virtual perimeter around a physical location of interest that automatically triggers an action
How is Geo-Fencing Used
• Cell!re – triggers noti!cations for available coupons at nearby grocery stores like Safeway
• CBS Outdoor – display customized Intel SmartTV billboard ads for end users when they approach Penn Station NYC
Projections
The mobile locations based services market in North America is forecast to grow from $620 million in 2010 to $ 710 million in 2016.
Mobile Ad Spending In The U.S. Expected To Grow 65 Percent In 2011 To $1.2 Billion
THANK YOU